2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations.

Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

America’s hiring again and associations and their members have reason to celebrate. They are engaged employees that are working somewhere else. That being said, 75% of your members are likely passive job seekers who aren’t looking, but would move for the right opportunity.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance


Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? How do members perceive value and rate their overall membership experience?

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

Formed in 1981, VHMA has grown to serve over 2,700 members across North America. How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns.

Why Measuring Member Engagement for Unions is More Important Now than Ever Before


In the past, unions have had a relatively easy time recruiting members and collecting dues. of American are members of unions – down from an estimated 30-40% in the 1940s and 1950s. An easy-to-use and rewarding online experience is therefore key for union members.

Members Hire Strategic Solutions

Potomac Core

Facing increasing pressure to produce results, they only engage in activities that help them overcome business challenges and achieve results. Associations are meeting their new mandate, by energizing their Boards to do big things, and help their members thrive in an era of uncertainty.

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4 Elements of a High-Engagement Association Website


Don’t get me wrong, we wouldn’t be where we are today without GeoCities, America Online, and MySpace. Association Management Member Engagement Online CommunityIn the grand scheme of the digital age, thank goodness the 90’s and early 2000’s are behind us.

The Power of Visual Content in Association Communications

Association Adviser

Features Marketing & Communications AGC of America association communications audience engagement Facebook advertising member engagement twitter engagement United Motorcoach Association visual contentVisual content reaches an individual’s brain in a quicker and more comprehensible way than text-only information. Your brain is hard-wired to identify and process visual information more efficiently. For more about this topic, click on the headline.

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members.

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Funding Industry Innovation

Potomac Core

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Value is no longer about services that boards or members view as neither relevant nor impactful.

Data Driven Innovation

Potomac Core

They also suggest that “America’s strength in technological progress needs to help accelerate productivity.” If member companies introduce more innovation to drive more profitability, is your association positioned to respond with equal or greater amounts of innovative solutions?

Post Brexit Associations

Potomac Core

However, in a rapidly evolving global market, how aligned is your association in order to help your members and their industries meet new challenges? These reorganizations also have: Highly engaged and strategic boards. Highly Engaged and Strategic Boards.

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Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. Members Hire Industry Advocacy and Promotion. .

Eric Lanke: Dear Older Generation: It's Not Just Your America

Eric Lanke

Member Engagement. Dear Older Generation: Its Not Just Your America. But, dammit, America is no longer the America I grew up with. That America, "my America," no longer exists.and we need to get it back! Member Engagement. (9).

Association Supply Chain Advocacy

Potomac Core

Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own. This could be the dawn of Member Engagement 3.0.

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Clearing up association chapter confusion

Aaron Wolowiec

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. And in most cases, members are required to belong to the central association if they choose to also belong to a chapter.

Social Media Roundup: Candy Crush and Member Engagement

Associations Now

You can learn a few things about member engagement from a popular online game. Plus: diagramming the modern association member. Lessons in member engagement from the popular online game, and more, in today’s Social Media Roundup. The Modern Member.

Clearing up association chapter confusion

Aaron Wolowiec

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. And in most cases, members are required to belong to the central association if they choose to also belong to a chapter.

Members Hire Customized Advocacy

Potomac Core

Members hire Customized Advocacy because they have no choice. What’s more member companies are facing increasing demands for transparency from their board members, shareholders, and also from their consumers. Association members employ 200,000 people in the U.S.

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Positive Association Disruption

Potomac Core

How can an Association overtake an economic cycle and put its members and itself in the driver’s seat? What Keeps Members Up At Night? Updating the Association’s Strategic plan provided the perfect opportunity to engage members and the board of directors.

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Members Hire Associations, Members Fire Associations

Potomac Core

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships. Club Managers Association of America.

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The Rise of the Solopreneur (And How Your Association Can Help)


In fact, according to a recent survey from the Freelancers Union, “ Freelancing in America: 2016 ,” freelancers now make up 35 percent of U.S. How can you attract these solopreneurs to your organization and engage them in such a way that they’ll stay?

Stop Selling Stuff

Potomac Core

At the start of your board meetings do board members ask themselves “I hope they try selling stuff today?” Today’s board members want strategic meetings focused on their external challenges and they want their Associations to help them address these challenges. Board Members Tuning Out.

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Driverless Associations

Potomac Core

Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at www.potomaccore.com.

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March Holiday List for Association Social Media Posts


2 Read Across America / Dr. Seuss Day. Social Media Member EngagementTweet. Sloppy Joe Day and Colorectal Cancer Month are just a couple March observances. Holidays are a great way to keep your association’s social media feeds active.

Moving from Talk to Action on Diversity and Inclusion


SEE ALSO: How to Survey Association Members. Member Engagement GrowthA Guest Blog by Elizabeth Weaver Engel.

“Lights! Cameras! Interaction! 5 Internet TV Strategies for a New Era of Member Engagement

Association 20/20

Imagine your association or trade organization having its own television network full of “must-see” original series-based and niche programming which draws in a loyal audience of members, non-members and relevant stakeholders.

From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . SW : Engage with us.

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March Social Media Ideas for Associations


2 Read Across America Day. Social Media Member EngagementAssociations Day and Poison Prevention Month are just a couple of this year’s March holidays. Holiday observances are a great way to keep your association’s social media feeds active.

Associations are the Key to our Nation’s History and Prosperity

YourMembership Blog

As we prepare to celebrate the 238 th birthday of our nation, I thought it would be interesting to take a look at the role associations play in this ongoing experiment of democracy we call America, as they are very much intertwined within the fabric of our society and our collective history.

What Membership Organizations Can Learn From Magazines


Membership staff want an email that pokes members for leads or reminds members of the upcoming advertising deadline. When a provoked reader is your member, we call it member engagement. How are we losing the attention of our members? Member Engagement Growt

Meditated Momentum: Power (aka Access to Data) to the People

Elipsis Partners

On associations, technology, parenting, people, meditation, and America. We have such high expectations of our association databases and keep reading articles about how they can drive member engagement, business intelligence and revenue generation. Doing a member look-up, finding out who attended a conference, or getting a list of members that are coming up for renewal soon can all be very hard to do. Meditated Momentum.

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Membership Q&A: Networking Events

Spark Consulting

What is the best type of networking event to hold to get the maximum member engagement? ” I was recently conducting stakeholder interviews for a client, and a non-member graciously agreed to participate (their opinions are REALLY important to hear, but it can also be REALLY difficult to get them to agree to invest 30 minutes in the good of a community they’ve chosen not to join).

Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Forget White Fragility : here are ten books America should be reading about race. 2020 Engagement Trends Report.

Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. How did PEN America identify where to locate its first six chapters?

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Association Brain Food Weekly: 5.1.20

Reid All About it

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Find yours on the Feeding America website. Tap Chapters as a Member Engagement Channel.

Association Brain Food Weekly: 6.12.20

Reid All About it

Hear about the nine building blocks of every successful model so you can determine where things must change to better meet member and critical stakeholder needs. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement.

Association Brain Food Weekly: 5.22.20

Reid All About it

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 6.5.20

Reid All About it

I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®.

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Association Brain Food Weekly: 5.8.20

Reid All About it

Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events.