article thumbnail

Association Supply Chain Advocacy

Potomac Core

Recently, the Soft Drink Industry faced an onslaught of proposed Soda Taxes in Santa Fe , New Mexico and in Cook County , Illinois. An impressive advocacy strategy by the American Beverage Association helped the Industry beat back local efforts to impose new taxes that would have been harmful.

article thumbnail

Electronic Billboards: The Rise of a Digital Emergency Tool

Associations Now

But, according to the Outdoor Advertising Association of America (OAAA) , these fancy billboards could prove to be of outsized importance down the road, especially in the case of emergencies. That said, tech billboards remain controversial: Some people say the signs are distracting and too bright ; some cities in America have banned them.

Tools 40