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Association Brain Food: 4.19.24

Reid All About it

Hear about the Public Relations Society of America’s framework for decision-makers hoping to employ AI effectively and ethically. Host: Association xChange (AXC) Speaker: James Hoeft, APR, Public Relations Society of America’s Ethics Committee member Wed 4/24 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit.

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Association Brain Food: 4.12.24

Reid All About it

Host: Ewald Consulting Speakers: Anna Eaton, marketing specialist, Marine Retailers Association of the Americas Rick Harris, senior executive, The Association of Proposal Management Professionals Wed 4/17 at 12 p.m. 5 Secrets to Newsletter Success: Elevating Membership Engagement Redefine the impact of your email newsletters. . –

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Member Onboarding Series, Part 2: How to Make Sure New Members Get Their Money’s Worth

Associations Now

America , has been making tweaks to the trade organization’s onboarding model in recent months, and just launched a refresh at the start of 2023. They got our newsletters, but outside of that, that was it.” A renewal process that begins at the nine-month mark. Welcome emails throughout the first year of the program.

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Create a Successful Member Loyalty Program

Associations Now

But a lot of work goes into the process. The major benefit for associations is retention,” said Le, who currently serves as membership director at the Linguistic Society of America. “A The association also promoted the program through social media platforms and in its member newsletter.

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Benchmark Report: Association Communications Struggle to Keep Up

Associations Now

For its 2019 Association Communications Benchmarking Report [registration], Naylor got surveys from more than 400 senior leaders representing small, medium, and large organizations in North America. Reflecting this, the level of social media communications declined year over year for the first time since the survey began in 2011.).

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Born from necessity, the pandemic catalyzed the shift to a more digitally-driven selling process, and consequently thought leadership has become an increasingly important top of the funnel marketing tool.”

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4 Creative Live Auction Marketing Ideas to Expand Your Reach

Achieve

Then, when the live auction begins, they can enter into the bidding process more quickly. Or, you might ask if they’d be willing to participate in co-marketing opportunities with your organization, such as collaborative Instagram posts or cross-promotion in each other’s newsletters.