Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

America’s hiring again and associations and their members have reason to celebrate. You interact with them through your website, newsletters, emails, social media channels and events.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Live events continue to be a primary source of non-dues revenue that associations rely upon.

Taking a Fresh Look at Association Sponsorships

Association Adviser

The approach for generating revenue outside of membership dues is no exception. I still see shrinking memberships and lower attendance figures at many association conferences and non-dues revenue (NDR) is something I hear often as a possible budget solution. Newsletter advertising.

What Smart Associations Do Differently

Association Adviser

“If you want someone to reference your website first, read your newsletter or sign up for a program when it’s convenient for them, a mobile site is essential,” said Kelly Donovan , team leader for online marketing at Naylor, LLC. They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests. Video is also a valuable form of content, learning, non-dues revenue and even membership leads.

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Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. GrowGlobally.org.

Best of the Web: January 2014

Association Adviser

Associated General Contractors of America Annual Convention. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Five Predictions for 2014. Tania Anderson. BisNow. 12 Outdated Web Features That Need to Disappear in 2014. Scott Gerber. Mashable. Four iPad Stats Every Publisher Should Know. Alex Kantrowitz. AdAge.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

A targeted newsletter and streaming video series helps them build rapport with prospects. If you don’t have the time to create content, take the Public Relations Society of America’s approach. A job board will attract millennials—and revenue too thanks to the employers who post positions. Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”.

Best of the Web: March 2014

Association Adviser

What I Do Shapes America. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Posts We Like: Need a Good Mentor? Here’s How to Find One. Nicole Fallon. Business News Daily. Infographic: 3 Ways Brands Cane Use Snapchat. Kristin Piombino. Ragan.com. Stealth Creativity. Nancy Napier. The Idaho Statesman. Never Heard of Graymail?

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What Should We Make of “Pay What You Want”?

Associations Now

It has positively impacted their experiences with membership, revenue, and giving. It likely worked for Radiohead, more than anything else, as a marketing ploy to generate buzz and downstream revenue via sales of physical albums and concert tickets.)

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Thanks For Playing: Be a Super Genuis

Thanks For Playing

If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. WOM generates more revenue (not least of which because it doesnt generate much in the way of costs). Happy Birthday, America! skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. 19 July 2012. Be a Super Genuis.

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Advocacy Do’s and Don’ts

Association Adviser

” Another common misstep is neglecting the non-due revenue potential of your advocacy efforts. Lange advised texting and tweeting the news, sending out e-newsletters, hosting live forums, posting web articles and even going back to “the old telephone tree.”

Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs

Plexus Consulting

See Neal Gabler’s article in The New York Times, “The World Still Watches America”) about overseas television stations that no longer carry American programs on prime time; even the most popular U.S. The association, a professional society in the field of healthcare, was under a great deal of pressure from its board of directors to find additional sources of revenue, and the overseas marketplace seemed ripe with possibilities. By Steven M.