Remove America Remove Newsletter Remove Social Media Remove Strategy
article thumbnail

Create a Successful Member Loyalty Program

Associations Now

“The major benefit for associations is retention,” said Le, who currently serves as membership director at the Linguistic Society of America. “A According to Le, ACN’s goal was to complement its membership strategy, recognize member longevity, and find ways to increase member loyalty.

Discount 111
article thumbnail

Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. Social media marketing is all about the content you are pushing through the channel.

Video 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 6.25.21

Reid All About it

They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Would you like to subscribe to this newsletter? Chapter benchmarking data. Online learning. 1 CAE credit.

LMS 361
article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

article thumbnail

4 Creative Live Auction Marketing Ideas to Expand Your Reach

Achieve

Increasing donor engagement is also a common goal, and a solid marketing strategy can encourage more supporters to get involved with your organization—through participation in your live auction and beyond. On the other hand, many social media videos are shorter and vertically oriented, so keep this in mind as you create each of your videos.

article thumbnail

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

A few years ago when Bank of America Corp. Yes, it’s trending right now in a lot of social media, but the ideas behind gaming dynamics and techniques are as old as human civilization itself. However, this year’s CEO sociability audit provides evidence that chief executives are decidedly testing the social waters.”.

article thumbnail

How Associations Can Get Media Traction with Press Releases

Associations Now

And since “earned” media coverage is still the best kind of coverage—even with native advertising on the rise—I chatted with Laura Kane, chief communications officer at the Public Relations Society of America, about six tips associations can use to ensure their press releases get media traction. Keep it short and pointed.