Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Consider these models to price your eLearning right.

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A Lesson in Staying Relevant from America’s Independent Bookstores


Technology is constantly changing how we live our lives. But here’s an interesting case study: Between 1995 and 2000, the number of independent bookstores in America, unsurprisingly, plummeted. And when the prices at independent bookstores are often higher than those of online retailers, why would people still opt to go the more expensive route? We can order products online and expect them on our doorstep no more than two days later.

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth


Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Technology has made the leap out of the toolbox. And, they are already the most influential group of technology trendsetters. First and most important, when it comes to technology – pay attention. A Strategic Approach to Technology Reboots Association Growth appeared first on orgCommunity.

Association Staffing and the End of Toll Booth Workers: 3 Lessons for Association Executives

SCD Group

Technology at work. As new, disruptive technologies emerge, what jobs within associations are similar to a toll booth worker? You know, those jobs that we used to need but that have been replaced (or can be replaced) with technology? Using the cost savings to pay for upgraded technology? Interestingly, many major cities are doing it via dynamic pricing (see USA Today story: Toll lanes create 'another option' to avoid traffic.)

Compare Association Management Software Platforms


Pricing available on the GrowthZone website and product demos available upon request. Founded in 1982, and now owned by Community Brands Holdings, LLC, they serve nearly 8,000 customers across North America. Pricing available upon request. Pricing available upon request.

Peace Sells.But Who's Buying - Association Membership?

Association Subculture

Of the United States of America? Before we go down this road let me quickly identify what I am not: I am not anti-profit, I am not above paying a significant price for value and I am a realist. We bought music, watched movies, or disavowed movies and read books (or did both so we could grouse about how the movie butchered the books) , we went to theatre, paid high prices to obtain bootleg recordings from overseas and (more importantly) wore the uniform.

Association Brain Food Weekly: 9.11.20

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The weekly list of free educational events and resources for the association community… Virtual conference pricing. Her family pays the price for America’s chicken dinners. Association Technology & Data 2025: Evaluating Your IT and Data Readiness.

What Smart Associations Do Differently

Association Adviser

Also look at learning preferences, technology adoption and topic interests. Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. Also keep in mind that you can innovate by using old technology, too.

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Association Brain Food Weekly: 1.26.18

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4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Make Your Marketing Technology Resolutions for 2018. Learn about pricing confusion, what you can expect to pay for an AMS, and how you can keep costs down. Eric McDonald, sales executive and pricing expert.

Association Brain Food Weekly: 3.27.20

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WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. You can find your local food bank on the Feeding America website. Join a live discussion from the executive, technology and organizational perspectives on how your organization can best shift to support a 100% remote working ecosystem.

Association Brain Food Weekly: 5.12.17

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Your weekly list of free webinars and events for the association community… How are associations using learning technologies? If you work for a membership organization, please participate in the Association Learning + Technology survey. Even if your organization doesn’t currently use or plan to use technology to deliver learning products, and regardless of your size or budget, please take 10 minutes to contribute. The new CIO is more than a technology manager.

Members Hire Constant Transformation

Potomac Core

Despite profitability, Industries are using new technologies to prepare for whatever comes next. The Index’s return to the Industry is helping to justify price changes with its customers. Works with the Coalition for America’s Future to Advocate for deployment of driverless cars and trucks. Since new technologies and consumer shifts are constant and there is no accepted strategy for success in the Publishing Industry. Late Breaking News.

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Association Brain Food Weekly: 7.3.20

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Forget White Fragility : here are ten books America should be reading about race. Learn how to make the most of these challenging times, for example, how to keep your members engaged with valuable content and online experiences, how to run a successful virtual conference for your association, including pricing and registration strategies, virtual event sponsorship — a non-dues revenue opportunity, and the unique role that medical associations play in the era of COVID-19.

Association Brain Food Weekly: 9.30.16

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Its first office outside North America was opened in Mumbai, India in 2015. Learn how different meeting rooms support learning outcomes and help maximize meeting ROI, develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants, and hear about different venues types and non-traditional room layouts that help foster connections between and among delegates. Joey Price, CEO, Jumpstart: HR.

Association Brain Food Weekly: 5.8.20

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Find yours on the Feeding America website. Learn how to develop the right segmentation strategy to ensure conversion, build an engagement algorithm that supports marketing and membership efforts long term, and use your marketing technology tools to take immediate action on the stories your data reveals. Host: Association Women Technology Champions (AWTC). Discuss and evaluate emerging pricing models to consider for your Fall 2020 event.

Association Brain Food Weekly: 5.22.20

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Jake Toohey, Senior Digital Consultant, Adage Technologies. Joe Post, Vice President Strategy, Adage Technologies. Learn how to proactively communicate during the event process with leaders and key stakeholders, and leverage technology to centralize information for the entire organization. We provide specific tools to help planners and event professionals assess their current needs, determine the best technology, and explore the most effective creative and production.

Sen. Schumer: DOJ Investigation Should Include Airlines’ Blocking of Travel Data

Associations Now

With the airline industry already facing a Justice Department probe, the Democratic senator from New York said this week that airlines’ withholding of price and schedule data from travel websites should to be added to the investigation. The Travel Technology Association has been pushing that message for months. Travel Tech has already pushed for the agency to add to its investigation the issue of airlines withholding fare and schedule data from price-comparison sites.

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7 Reasons Associations, Chapters AND Members Love Auto-Renewal Membership Plans

Chapter Chat

A monthly auto-renewal payment plan allows a member to join your association for the price of lunch and start receiving benefits immediately. The decision to join is easier to make at the lower monthly price, especially if a member pays dues out of their own pocket. When you visit the Air Conditioning Contractors of America ’s (ACCA) website, you see their monthly dues rate of $39 splashed all over the place.

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What If Don Draper Ran Social Media for Your Association?

YourMembership Blog

Pricing. Technology. For those too young to remember offices before smoking bans, computers and harassment lawsuits watching a show like Mad Men may seem like a caricature of mid-century America. Pricing. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company. News + Press. Customers. Management Team.

Association Brain Food Weekly: 6.12.20

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I also like the 30-minute roundtables (8 person limit) based on interest, 1:1 virtual networking with other senior-level attendees, and the countdown clock on their home page showing when the registration price goes up. Abby Ohlheiser, MIT Technology Review ). Presenters: Michael Wigent, Americas Manager, Global Protective Service, Cisco Systems. The weekly list of free educational events and resources for the association community… Motivation and focus enhancer.

To Boost Global Membership, Get Flexible

Associations Now

For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership. Examples include the Optical Society of America and Regulatory Affairs Professionals Society. Fortunately, Alluisi says, technology now makes it easier to send and receive payments via mobile devices. Payment preferences are also evolving with technology. Strict membership categories and dues structures don’t work for everyone.

Association Brain Food Weekly: 6.5.20

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I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. Hear from an expert and your peers in the association world as they share their expertise on platforms, best attendee experiences, verification of virtual programs, pricing options, and methods of virtual offerings (on-demand, pre-recorded, live). Ian Seidenberg, CSEP, Director of Event Technologies, Encore Event Technologies.

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Report: Fliers Happier With Air Travel Experiences in 2016

Associations Now

A new survey from Airlines for America noted that 85 percent of customers expressed satisfaction with their air travel experiences last year. This week, Airlines for America revealed in a new survey that 85 percent of consumers said that they were either “very satisfied” or “somewhat satisfied” with their air travel experiences last year—a jump of about 5 percentage points from 2015.

How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

Pricing. Technology. The men and women of the Moose conduct community service programs valued between $75 million and $100 million annually throughout North America. Pricing. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company. News + Press. Customers. Management Team. Partner Programs.

Social Media and Leadership Survey Results


Reggie Henry, Chief Technology Officer, American Society of Association Executives (ASAE). Sunayna Tuteja,VP Social Media & Digital Communications, TD Bank, America’s Most Convenient Bank. Price of ticket includes reservation fee, hors d’oeuvres, and drinks… and a FREE copy of Humanize: How People-Centric Organizations Succeed in a Social World , compliments of book sponsor Avectra !

Humanize Public Workshop, DC Tuesday 10/16


Reggie Henry, Chief Technology Officer, American Society of Association Executives (ASAE). Sunayna Tuteja,VP Social Media & Digital Communications, TD Bank, America’s Most Convenient Bank. Price of ticket includes reservation fee, hors d’oeuvres, and drinks… and a FREE copy of Humanize: How People-Centric Organizations Succeed in a Social World , compliments of book sponsor Avectra ! We are VERY excited to invite you to our very first public workshop.

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Book of the Month—January 2019

Association Success

Workforce development has grown to an approximately $160 billion dollar business in North America and $355 billion worldwide. In her book, Tracy King talks about how workforce disruptions, new technologies, and tight budgets place enormous pressure on professional association continuing education teams. Old learning formats and pricing models are failing. How is your association committing to a competitive education strategy?

Opportunity Knocks – Are You There?

YourMembership Blog

It seems that when things change for the worse, they tend to do so very quickly- like rising gas prices. Technological advances during the recession played a role in eliminating some jobs, while others were “shipped” out of the country. Rob Sentz for writes , “The skills gap is not so much a singular, monolithic problem as much as it’s a multifaceted phenomenon perpetuated by hundreds of regional labor market interactions inside of America’s complex economy.”.

Is the World Ready for “Talking” Cars?

Associations Now

Focused on Making Cars Smarter At least one group is strongly focused on issues similar to talking cars—the Intelligent Transportation Society of America (ITS America), which represents both the auto industry and technology firms. ” A future government mandate requiring cars to have technology that would let them “talk” to each other could lead to safer vehicles and fewer crashes. Politico notes that the technology’s industry support is fairly robust.

Associations Reveal Industry Predictions for 2016

Associations Now

India, China, Colombia, Mexico, Singapore, and Australia are six destinations “where increased business travel demand is driving significant air price increases,” according to the 2016 Global Travel Price Outlook [PDF], which is produced by the Global Business Travel Association’s Foundation and Carlson Wagonlit Travel. Hotel prices are expected to increase due to demand outweighing supply in every major global region. North America will also see a 4.5 Technology.

Associations Help Lay Groundwork for 5G Wireless World

Associations Now

But FCC Chairman Tom Wheeler pledged that, in opening up this spectrum, the agency would not get in the way of the private sector’s attempts to bring this technology to the mainstream. “By not getting involved in the technologies that will use the spectrum, we’re turning loose the incredible innovators of this country.” CTIA: The Wireless Association, which will help engineer and coordinate research around the forward-thinking technology.

Can Associations Corner the Education Market?

Associations Now

A look at some of the roles associations can play as the price and demand for traditional higher education continue to climb. With the rising costs of higher education—college tuition costs have increased by more than 500 percent over the last 28 years—and growing skepticism that the price may not be worth it , the idea of a traditional college education is experiencing somewhat of a backlash and is opening a potential opportunity for associations.

Internet Piracy Battle Brings Search Engines Into the Mix

Associations Now

A new study released by the Motion Picture Association of America found that search engines play a critical role in bringing users copyright-infringing content. Whether they intend to or not, internet users are increasingly coming face-to-face with copyright-infringing content while using search engines such as Google, Yahoo, or Bing, according to a new study [PDF] released by the Motion Picture Association of America.

Giving Days and Beyond the Dollars: What Have We Learned?

Beth Kanter

The tech failure that disrupted the national Give Local America Day fundraising campaign in May 2016 raised a big question for community foundations hosting giving days: What can they do differently to ensure smooth sailing in the future? Even while some communities reached or exceeded their Give Local America goals, they searched for ways to address administrative messes, their own technical reviews, in addition to ways to rebuild trust with their community.

Travel Groups to Congress: Study Airline Competition

Associations Now

This week the groups—including the Travel Technology Association (Travel Tech), the U.S. Travel Association (USTA), Airports Council International-North America (ACI-NA), and the American Society of Travel Agents (ASTA)— called for a fresh set of eyes on the airline industry , which hasn’t been studied by Congress since 1993.

R is for Open Source Statistical Analysis Programming Language

High Context

It is becoming their lingua franca partly because data mining has entered a golden age, whether being used to set ad prices, find new drugs more quickly or fine-tune financial models. Companies as diverse as Google, Pfizer, Merck, Bank of America, the InterContinental Hotels Group and Shell use it. It is a classic example of an established firm being disrupted by an upstart, innovative, technology.

Trends Report: What Could 2015 Look Like for Association Meetings?

Associations Now

percent in 2015, the highest since 1984, giving hotel operators leverage to drive more aggressive pricing. For example, lead times in North America have decreased by 9 percent compared to last year. Use of technology at events will hit an all-time high, including meeting-specific apps and wearable technology. It’s never too early to start thinking ahead when it comes to conferences and events.

Association Brain Food Weekly: 4.17.20

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If you’re feeling stuck in the COVID-19 cave of despair and overwhelm, Tobin Conley, CAE, at DelCor Technology Solutions suggests you listen to the wisdom of a Disney princess (yes, you read that correctly). Find yours on the Feeding America website.

Tiers Put Power of Choice in Members’ Hands

Associations Now

Also, last month the Assisted Living Federation of America announced a new Gold/Silver/Bronze tiered dues structure. Elizabeth Fantetti, director of membership and association programs at PBA, says the association knew from membership studies in the past few years that its price points weren’t right for its members. Fantetti says PBA hopes the new price points will better fit members’ budgets and boost retention.

Get More Out of Your Live Events

Association Adviser

According to Rick Brown, executive director of conventions and meeting services for the Associated General Contractors of America (AGC) , “You really need to emphasize the networking experience that occurs at your live events. In our case, it’s not just about construction issues, but things like cyber security, HR and future technology.” ”We offer multiple registration packages and hotels at different price points to [prevent] price from being a hurdle for anyone.”

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