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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
AHA’s Drake said association research often falls short because resources are limited and there’s a lack of ownership for all the tasks that need to be done. One thing’s for sure, agreed Notter, there are no shortcuts to good data gathering and analysis. Avoiding analysis paralysis. Who’s doing what and by when?
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