A Century-Old Association Committed to Online Community and Data Analysis

Higher Logic

The natural next step was to create a secure online community to streamline communication, build new engagement, and increase participation within affinity groups. AACSB launched their all-member forum in 2014, giving their entire membership the ability to communicate with one another for the first time in the association’s history. We should probably be innovating new programs, products, and services for these members, because they’re asking certain types of questions.”.

Cheap and Cheerful Audience Analysis for Nonprofits

Beth Kanter

Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. By identifying and describing these fictional members and potential supporters, you can achieve more clarity around your communications activities. Flickr Photo by Matthew Field.

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10 tactics to ensure your strategic plan addresses member learning

Aaron Wolowiec

Launch a survey to determine satisfaction of current education program offerings, member needs, opportunities for improvement and communication/technology preferences. Conduct a full SWOT analysis to identify learning gaps and priorities, environmental cues and organizational capacity. Explore opportunities for the application of web-based, virtual and hybrid programs based on survey analysis and market research.

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

How Associations Can Transform Higher Education

Reid All About it

Communication – interpersonal, public speaking, writing and digital/social media. Data analytics – Google’s chief economist said the ability to understand, visualize and communicate data will be “a hugely important skill in the next decades.”. Tagged: Association , Education , Future , Innovation , Professional Development. Associations & Nonprofits Association Education Future Innovation Professional Development

Web Analytics Association Sets Measurement Standards - TypePad

The Big Picture

At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis , aimed at eliminating the confusion around the most basic Web analytics terms. Communications. Innovation. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn.

The 2016 Super Forum Community Expert Panel: Highlights

Higher Logic

Vanessa: “Speed to innovation”. Think multiple regression and analysis: what needs attention? Community Platforms & Updates Communications Community Management EngagementWe were honored to host four renowned community thought leaders at this year’s Super Forum. It was a vibrant discussion that included data versus passion in community, engagement as it relates to retention, the state of community management, and influencing community behavior.

The Hourglass Blog: Internalizing the Externalities

The Hourglass Blog

In all the coverage about the mismanagement behind the Gulf oil disaster and the corporate and governmental response to it, this analysis by Gregory Unruh on the Harvard Business Blog really stands out. Communication. Innovation. Principled Innovation. Barriers to Innovation in the Association World. Principles of Innovation. skip to main | skip to sidebar. Sunday, July 11, 2010. Internalizing the Externalities.

Online Communities in 2020: 28 Key Facts + Statistics to Know

Higher Logic

It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. But before we dive into those stats and facts, don’t miss out: The Community Roundtable provides incredibly helpful analysis on three trends in the report, along with specific recommendations you can apply at your organization, all available in the full report below. Communications efficiency (49%). Innovation (42%). Communications efficiency.

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Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action


The first modern concepts, such as the SWOT (strengths, weaknesses, opportunities, threats) analysis, originated at Harvard Business School in the 1920s. They communicate the member perspective,” Sharon advises. The process cuts across the entire organization, and there is constant communication among staffers and departments to ensure alignment. One of the benefits of integrating strategy is the reporting and analysis that is fundamental to the process.

Association Brain Food Weekly: 11.27.20

Reid All About it

Risking innovation. With our expansive Legislative Group, consisting of former officeholders and regulatory officials, coupled with experienced industry practitioners, Venable is ideally situated to provide unique analysis and perspective on what lies ahead.

Association Subculture: Words Make Worlds - Part 4 - Strategy vs.

Association Subculture

Godwin at Case Western - Positive Organization Development: Innovation-inspired Change in an Economy and Ecology of Strengths. This paper is a MUST READ for anyone interested in innovation in our association community. We often attempt to think innovatively while not recognizing the common terminology we use can work to block us in. Also, they were inherently focused on incremental improvement, not creating large leaps in innovation. communications. (4).

Association Subculture: Words Make Worlds - Part 1 - Association.

Association Subculture

Godwin at Case Western - Positive Organization Development: Innovation-inspired Change in an Economy and Ecology of Strengths. This paper is a MUST READ for anyone interested in innovation in our association community. We often attempt to think innovatively while not recognizing the common terminology we use can work to block us in. But we need more than a functional analysis to understand associations in depth. communications. (4). innovation. (6).

What’s the Big Idea?

Association Adviser

If you want to get better at innovating, don’t spend all your time with people just like you. To ensure better innovation during the day, make sure you and your team unplug and recharge at night—that’s a healthy form of R&D (rest and dream). ” Last summer, I sat in on a panel discussion about innovation for association professionals. Luke Williams , executive director, Berkley Center for Entrepreneurship & Innovation at New York University , agreed.

Association Brain Food Weekly: 10.16.20

Reid All About it

Frugal innovation. Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Flexing Your Communications for Increased Remote Work Productivity (DC Idea Swap).

Association Brain Food Weekly: 4.12.19

Reid All About it

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset.

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Different Ways Nonprofits Are Using Design Thinking to Solve Problems and Achieve Impact

Beth Kanter

I have also learned a lot from other nonprofit colleagues who have use these techniques, including Brian Reich (see this blog post about his design thinking work to solve the refugee crisis) who has just published a book on innovation called “ The Imagination Gap ” and my colleagues, Ted Frickes and Micheal Silberman at the Mobilization Lab. When I noticed the ImpactKit project, I was curious. Design for complexity, communicate for simplicity.

Association Brain Food Weekly: 6.16.17

Reid All About it

If you’re in the IT department, you have to walk the fine line between saying “no” to some ideas while not shutting down your staff’s innovation muscle. DelCor explains how to both encourage innovation and reject ideas with no future. Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Associations must innovate or become obsolete. Guest: Olivier Blanchard, senior analyst, Futurum Research + Analysis. Host: Community IT Innovators.

Association Brain Food Weekly: 1.11.19

Reid All About it

We’ll focus on themes like the role of components in the association ecosystem, harnessing innovation from your chapters, and addressing the volunteer issue. We will touch on IT security at nonprofits, which continues to be an essential part of any tech strategy, up and coming technologies to watch, innovations to embrace, and continuing technology basics that nonprofits can upgrade in 2019. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag).

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Association Brain Food Weekly: 7.24.20

Reid All About it

Many associations believe that data cleanup challenges are holding them back or stopping them from meaningful data analysis. The weekly list of free educational events and resources for the association community… Associations and the future of colleges.

Association Brain Food Weekly: 10.9.20

Reid All About it

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. marketing and communication professional. Presenter: Sheri Singer, President, Singer Communications.

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The Other Diversity: Neurodiversity

Mizz Information

Just as it talks a lot about innovation and disruption…and then generally is too risk averse to do more than talk. Ok, this is creepy. I’ve been reading and thinking about this topic for more than three years.

Best Benefit Ever: Public Relations Support

Associations Now

Health technology startups and bioscience companies that are members of the Ontario Bioscience Innovation Organization (OBIO) may now receive public relations and communication services thanks to a new partnership with HOWE&WYE, a PR and public affairs firm. These PR services can include competitive analysis, branding, and product-launch communication campaigns, all offered at optimized prices.

Association Brain Food Weekly: 10.30.20

Reid All About it

They’re proof that innovation and improvement is possible—and replicable—even in tough times. Jimmy Le, Senior Conference Planner for the IEEE Communications Society. The weekly list of free educational events and resources for the association community… Session recordings.

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Awesome Association Marcomm Jobs – Week of July 24


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Digital Content Coordinator , Association for Healthcare Philanthropy – Under the supervision of the Director of Content Marketing, the Digital Content Coordinator independently leads development and execution of online communication strategies, including AHP website properties, online marketing, search engine optimization, and social media programs.

The Challenge of Distilling Ideas

Eric Lanke

No innovation happens with 10 people in a room. link] — Eric Lanke (@ericlanke) March 14, 2014 Cufaude took issue with it, calling it ridiculous, and stating (probably correctly) that innovation can happen with any number of people in the room. Both are part of successful innovation, but both also exist apart from it. No innovation happens with 10 people in a room. No innovation happens with 10 people in the room. Why all this analysis over one silly tweet?

Association Brain Food Weekly: 1.19.18

Reid All About it

Join a discussion of emerging technology trends and the promise they hold for associations and non-profits, for-profit business practices that can grow revenue for your association, and how to better communicate and connect with your audiences in the new year (and beyond). Discover innovative methods to advance professionally, despite these new challenges. The BeeKeeper Group have graciously offered to host a new year happy hour for ASAE communication section members.

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Association Brain Food Weekly: 6.19.20

Reid All About it

They explain how communication plays a huge role in that effort. They see associations stretching their innovation muscle, learning new skills, reassessing assumptions, discovering ways to improve, and summoning up the courage to take tough steps forward. This is an opportunity for membership professionals to learn best practices from their peers on topics related to change management, membership growth, innovation, relevance, trends, and strategic planning.

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6 Bad Habits that are Killing Your Membership Marketing

Membership Marketing

Lack of Innovation – In the 2018 Association Innovation Benchmarking Report only 26 percent of associations reported that they were “very” or “extremely” innovative. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever. One survey respondent summed it up well, to be effective, “Communications have to be frequent and through a variety of channels.”

The Big Picture: Mining Blogs for Marketing Insight

The Big Picture

Umbria Communications , a startup based in Boulder, Colo., Key discussion topics also are identified through a combination of supervised and unsupervised cluster analysis. A new article about Umbria Communications has come to my attention. Communications. Innovation. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest.

Hot Association Membership and Marketing Jobs this week – January 26


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Manager, Events Marketing , Biotechnology Innovation Organization – The Biotechnology Innovation Organization (BIO) is recruiting a Marketing Manager of Events to join the fast-paced BIO Marketing team. The Director will ultimately be responsible for the strategic marketing, membership, and communication efforts at OMA and the supervision of staff working in those areas.

Association Brain Food Weekly: 4.5.19

Reid All About it

New “auto renewal” laws in DC and several states will affect how associations handle membership communications. Learn how to leverage visualizations and analytics to better understand the data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. Hear five innovative ideas to enhance connections at your next event.

The Hourglass Blog: How to Tell if You Have a Bad Board

The Hourglass Blog

My work on the WSAE Innovation Task Force came almost entirely from this mindset. But this analysis begs the obvious question. Communication. Innovation. Principled Innovation. The Catch-22 of Innovation. skip to main | skip to sidebar. Monday, March 7, 2011. How to Tell if You Have a Bad Board.

Changes in Membership Management Software that Could Impact How You Run Your Association


Technology has shifted everything from the way we collect membership dues to the channels we use to communicate with prospects. Features like improved event management and sponsorship communications as well as opportunities to sell ads on the association websites and directories, mean additional revenue for associations. Change #2) Increased and Improved Communications. It has gone from simple statement reporting to more complex analysis using business logic.

Daily Buzz: How to Build a Meeting Legacy

Associations Now

Specifically, the information and analysis delivered at an event can help bring progress within some sector of the host destination, while at the same time produce long-term recognition for the host organization,” Rob Carey says on MeetingsNet. While innovation and optimism both drove growth , the study also showed that many organizations effectively leverage word-of-mouth marketing, email, and meetings as member-recruitment strategies.

Association Brain Food Weekly: 5.8.20

Reid All About it

Discover ways to grow your non-dues revenue through expanding your digital communication strategy, opening more exclusive and targeted opportunities, and working with advertisers and sponsors to shift their messaging. Learn tangible and measurable actions you can take immediately in the areas of communications, information sharing, interactions, empathy, dealing with customers, and more to increase your leadership effectiveness, team productivity, and customer and vendor retention.

The millennial mantra: give

Aaron Wolowiec

All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. The organizations reported varying levels of success, but after analysis, there are some clear takeaways. This can happen through social media and electronic communications, but also through networking and during events. ‘Tis the season for giving!

Public Relations Society Eyes New Strategy Framework

Associations Now

Following an in-depth review of association management best practices and an analysis of outside research and data that is relevant to PRSA’s initiatives, the association announced a new three-year strategy at its International Conference last month. “PRSA is changing in an energetic, innovative way and this strategic plan captures that shift.

Two Social Media Toolkit Examples and Other Goodies


Increasingly, these tools are also being used for predictive and sentiment analysis—using the vast amount of real-time data from these social platforms to predict emerging trends and respond to them quickly (referred to as “social data”). Analysis of this social data is critical not just for agency communication offices—but also for program managers at every level of your organization. Part of the thrill of social media is the constant state of change and innovation.

Digital Leaders Fly Ahead of Disruption


Finance to provide analysis to manage and forecast budgets efficiently. Promote Innovation. But if you only see technology as a workhorse you may miss the opportunity to use it as a unicorn, or the catalyst for creating a culture that values innovation. The innovator/s say no to tradition for its own sake and yes to invention for continual quality improvement. Now more than ever, it’s important to understand how your customers want to communicate.