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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Another goal is to keep members informed about advocacy priorities, new technologies, and business and operations trends. So our tagline “Powering Strong Communities” evolved and has become a key part of our new brand. Our new website was launched on September 20 and reflects the focus on community while better telling our story and making content more accessible and easy to find. But adopting a new brand requires a culture change in some ways.