article thumbnail

Why We Might Be Interpreting Our Association’s Data All Wrong

Smooth The Path

Each and every one of us looks at the data through a different lens, and this impacts our analysis. Even the most statistically accurate quantitative data is subject to the viewer’s interpretation. Sometimes our perspectives can be quite diverse. Other times our views are nearly identical but for a few nuances.

Survey 60
article thumbnail

Association Brain Food: 1.13.23

Reid All About it

Typical measures of member engagement—such as email open and click-through metrics, social media interactions and website visits—are indicators of general activity, and not necessarily true member engagement. Building Member Value in a Post Pandemic World. Looking Forward 2023 (Impact): First Look at Trends and Analysis.

Revenue 39
article thumbnail

Association Brain Food Weekly: 2.11.22

Reid All About it

He suggests identifying the sources and magnitude of resistance to innovation within your association and shares an eight-step plan for activating strategic optionality thinking on your board. Looking Forward 2022 (Impact): Trends and Analysis. – Sell Me This Pen: Pivotal Moments that Overcome Member Indifference.

Content 39