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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” As of today, we have 143 responses.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Innovation in a Hurry.

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Focus on Members Who Love You the Most

Associations Now

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

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Why We Might Be Interpreting Our Association’s Data All Wrong

Smooth The Path

Each and every one of us looks at the data through a different lens, and this impacts our analysis. Even the most statistically accurate quantitative data is subject to the viewer’s interpretation. Sometimes our perspectives can be quite diverse. Other times our views are nearly identical but for a few nuances.

Survey 60