Cheap and Cheerful Audience Analysis for Nonprofits

Beth Kanter

Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. We sometimes hear our clients reference their user stories in their day-to-day work like “well, this month’s newsletter is more for Josh or Sally than Maurice.”

Web Analytics Association Sets Measurement Standards - TypePad

The Big Picture

At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis , aimed at eliminating the confusion around the most basic Web analytics terms. David Gammel wrote an article - I think - on a similar topic for one of ASAEs e-newsletters recently, but I cant find it online anywhere. Innovation. The Big Picture.

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Virtual Event Sponsorship Resources for Associations

Moery Company

However, some of those changes and innovations needed to happen, they just occurred earlier than expected and pushed the necessary changes to the top of our to-do lists. Prepare for the Virtual Event Sponsorship and Membership Recruitment Surge Now is an incredible opportunity to innovate.

Association Brain Food Weekly: 7.24.20

Reid All About it

Many associations believe that data cleanup challenges are holding them back or stopping them from meaningful data analysis. Find out how you can keep your subscribers engaged in between buying cycles with a relevant, personalized newsletter. Learn how to curate outside news sources in order to develop a personalized, automated newsletter for your audience.

Association Brain Food Weekly: 4.12.19

Reid All About it

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter.

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Association Brain Food Weekly: 11.3.17

Reid All About it

And I especially love it when others do it for me—those are the newsletters I value most. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones. I’m looking forward to SURGE 2017, a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Fostering a Culture of Innovation at Your Association.

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Changes in Membership Management Software that Could Impact How You Run Your Association


To further help with referrals, integrated online communities have become a part of the most innovative membership systems. Private social networks , member directories, and other capabilities such as “following” another member are all a part of today’s innovative AMS platforms.

Awesome Association Marcomm Jobs – Week of July 24


Manages trafficking of digital marketing assets and maintains detailed analysis of online performance against objectives. ONA, with its small, dynamic staff and Board of Directors composed of game-changing digital journalists, is leading the way for media in the digital age, and prides itself on innovation, collaboration and quick response to member needs. You’ll join a small but mighty team passionate about advancing innovative digital journalism.

Niche Publishing: Your Content Strategy Can’t Stay Still

Associations Now

Unfortunately, we are unable to provide the resources needed to keep AJR the vibrant, innovative online publication it deserves to be.”. If anything, that protection may have prevented closer analysis of the publication’s business model, something every niche publisher has to understand deeply. The American Press Institute’s Need to Know newsletter doesn’t pretend to be much more than it is—a newsletter written with a voice.

Artificial Intelligence for Good: A Few Good Articles To Read #AI4Good

Beth Kanter

This is a good analysis of the evolution of Tech for Good, Cloud for Good, Data for Good, and the latest iteration: AI For Good. Note for more examples of AI used in nonprofit field program work in a variety of applications, check out: Cohort 3 “All Things AI” newsletter and podcast. Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and spread generosity.

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Digital & Mental Spring Cleaning

Vanguard Tech

So I took a quick look to see what could go away to make room for the next round of digital innovation. We do a good bit of audience analysis as part of our discovery process at Vanguard Technology. Links in email newsletters, a section in your journal/magazine of “what’s new on the web,” a unique link in your email signatures, whatever.

Awesome Association Jobs This Week – February 23


Leveraging a range of data mining and statistical analyses, the Decision Science Database Analyst works to analyze AILA’s member and promotional databases – identifying marketing opportunities and providing meaningful segmentation and analysis. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Hot Association Jobs This Week – May 17


Work with the Senior VP of Marketing & Communications, the in-house market-research team, existing customers, and outside vendors to assess the viability and usefulness of the current association market-research product set, the robustness of its data and analysis, and its pricing and marketability. Drive new product innovation. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

So You Think You Know Non-Dues Revenue

Association Adviser

Finding new and innovative ways to replace these dollars is becoming a priority, rather than a side project for many associations.”. Creative packaging of that analysis and effective, multi-channel delivery of that [insight] is attractive to sponsors,” she added. When it comes to print magazines, directories, newsletters and live events Kalogeridis observed that she “wouldn’t label them legacy”. Hank Berkowitz, Association Adviser.

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

Association Brain Food Weekly: 9.7.18

Reid All About it

Curated newsletters are where it’s at. Learn how the events industry will be transformed by digital innovation, delivering greater value for event attendees, sponsors, and organizers. See what innovative new structures, best practices, ideas, and solutions were presented.

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Stronger by Association: How to Start an Association

AMR Management Services

Develop sound communications tools This can range from a printed or email newsletter to a simple website. Determine short and long-term plans for management of the association Volunteers (board & committee members) implement management functions (newsletters, programs, dues notices, etc.) Associations can do great things and the nonprofit sector needs innovators to shake it up. Gait and Clinical Movement Analysis Society. Pages. CONTRIBUTORS.

From the Corner Office: Liz Richards, MHEDA

Association Adviser

LR: The environmental analysis is conducted by gathering information from many different sources through surveys of members, surveys of related trade associations, internal committee reports, economic data, and general member feedback we solicit throughout the year.This process has served MHEDA extremely well over the years and numerous members have used MHEDA’s model to develop a similar process within their own organizations. AA: MHEDA has a strong culture of innovation.

My New Best Friend: Dialogue with an IT Guy : Off Stage

Off Stage

facilitate internal communications - intranet, internal newsletters, instant messaging, help desk tracking, call tracking, and/or create statistical market analysis for internal, member, and external uses. I do find that when IT is outsourced a lot of the more creative and innovation oriented tasks I mentioned previously just dont get done. Off Stage. 6, 2010 - My New Best Friend: Dialogue with an IT Guy.

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Stronger by Association: Cool New Tech Tools

AMR Management Services

They offer innovative advertising services, audience analytics, and reader engagement tools that allow publishers to engage their readers and better monetize their site. Reply Delete Rick Dungey May 17, 2011 11:18 AM this is good info for a lot of the newsletter too Reply Delete Add comment Load more. Gait and Clinical Movement Analysis Society. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, May 17, 2011. Cool New Tech Tools.

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