Spark Consulting

APRIL 10, 2024

And we’re starting to see professions being disrupted – copy writers, technical writers, bookkeepers, data analysts, paralegals ( Pew has done a VERY detailed analysis of professions, and the demographics of the people in them, most at risk ). One, something tells me ChatGPT will no longer BE free.

Analysis 221

Analysis Cost Price Revenue 221

Association Analytics

SEPTEMBER 27, 2023

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. By providing a clear benefit analysis, you’re showcasing how every dollar spent on analytics can yield real returns. That’s the power of analytics.”

Analysis 169

Analysis Revenue System Learning Management System 169

GrowthZone

DECEMBER 6, 2018

When it comes to association marketing, differentiation is key. The GrowthZone Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. It includes: Marketing Plan Basics: A practical guide for writing your association’s marketing plan.

Resources 96

Resources Marketing Analysis Tips 96

Membership Marketing

JANUARY 10, 2023

Instead, we ran an analysis matching the new members that had come in compared to the lists mailed. They had wasted thousands of marketing dollars. Here's the simple lesson for marketing, and in many areas of life, track and measure what you are doing. That is where the eye-opening experience happened.

Marketing 52

Marketing Recruiting Recruitment Analysis 52

Association Success

MAY 29, 2018

When exploring new markets as an association, whether that be in new geographical regions or new types of services, it is imperative that you have a map to guide you. Using what we learned and continue to learn, I have put together a guide to successful data acquisition and analysis. Find you starting point. Get to know your I.T.

Analysis 60

Analysis Project Tools Marketing 60

NXUnite

FEBRUARY 19, 2024

Key components of healthcare analytics According to Arcadia , healthcare analytics refers to the “systematic use of data and statistical analysis techniques in the healthcare industry.” Comprehensive and accurate data collection sets the tone for meaningful analysis and actionable results. Data analysis. Data management.

Examples 130

Examples Analysis Software Library 130

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Take Your Marketing Reporting to the Next Level.

Report 203

Report Tips Marketing eBook 203

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Membership Marketing

NOVEMBER 14, 2018

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.

Marketing 81

Marketing Analysis Course Cost 81

Membership Marketing

JANUARY 25, 2022

The opportunity to participate in the 2022 Membership Marketing Benchmarking Report is now available. Our hope is to increase the number of participants this year in order to provide analysis with even finer segmentation than in the past. Thanks in advance for being a part of the 2022 Membership Marketing Benchmarking Report.

Report 52

Report Marketing Analysis Survey 52

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. But sadly, despite more computing power than ever, the use of data and data analysis has shown almost no forward movement over the last number of years.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Marketing 318

Association Freak

MARCH 1, 2024

In a competitive landscape, this ability to tailor marketing strategies can significantly impact membership growth. Transforming Membership Marketing with AI AI-generated content and sophisticated data-driven marketing strategies are transforming how associations attract and retain members.

Association Management 72

Association Management Analysis Member Engagement Strategy 72

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? If not, it is difficult to write a marketing strategy based on them.

Strategy 100

Strategy Marketing Analysis Social Media 100

Membership Marketing

JANUARY 13, 2020

The opportunity to participate in the 2020 Membership Marketing Benchmarking Report is now available. Our hope is to increase the number of participants this year in order to provide analysis with even finer segmentation than in the past. Thanks in advance or being a part of the 2020 Membership Marketing Benchmarking Report.

Marketing 93

Marketing Analysis Survey Report 93

Association Analytics

DECEMBER 15, 2022

While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Analyzing this data is challenging as it typically resides in multiple systems (e.g.

Analysis 169

Analysis Discount Revenue System 169

Nimble AMS

DECEMBER 27, 2022

The analysis gives insight into your operations, helping you determine if your organization is on the right track or moving in the wrong direction. Each successive type of analysis requires more complex tools than the former , with prescriptive analytics only available to those with access to an experienced data scientist. .

Association Management 135

Association Management Software Analysis How To 135

Associations Now

FEBRUARY 10, 2016

Colleen Dilenschneider, chief market engagement officer at IMPACTS Research & Development, shares some perhaps surprising data in “ Nonprofit Recognition: What Matters More to Visitors Than Your Tax Status.” The post Buzz-Worthy Advice for Member Engagement and Market Analysis appeared first on Associations Now.

Analysis 40

Analysis Member Engagement Marketing Innovation 40

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The An analysis of their workplace communications may answer that question. Who are these people?

Marketing 81

Marketing Analysis Social Media Report 81

CMA Solutions

JULY 21, 2022

Welcome to email marketing. Email marketing has the highest penetration rate than any other marketing channel. There are three important components of every email marketing campaign that you should re-examine to find better results. Email marketing begins and ends with subject lines. According to Statista, 333.2

Email Marketing 52

Email Marketing Marketing New Jersey Pennsylvania 52

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. Event marketing was identified by 78 percent of respondents as the most effective marketing tactic.

Report 100

Report Marketing Detroit Social Media 100

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? One effective way is to present the economic argument based on a lifetime value analysis. Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report.

Marketing 75

Marketing Revenue Analysis Cost 75

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever.

Marketing 81

Marketing Analysis Innovation Report 81

NXUnite

MARCH 19, 2024

Fundraising costs, which are the upfront costs associated with fundraising campaigns and include event planning, marketing , and fundraising software investments. Your budget applies before, your fiscal policy handbook during, and your financial statements after, since their purpose is to summarize financial data for easier analysis.

Tips 130

Tips Handbook Revenue Guidelines 130

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. It’s difficult for marketing professionals to be generalists anymore. Understanding needs of the market. Data analysis.

Team 61

Team Marketing Analysis Social Media 61

Associations Now

JULY 25, 2023

Leaders say they’ll invest more in more data analysis and attendee-tracking tools, according to a new Community Brands survey. Between 35 and 45 percent of respondents said they intend to spend more on tech related to registration, data analysis, event apps, session tracking, and more.

Report 98

Report Analysis Survey Technology 98

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. It’s difficult for marketing professionals to be generalists anymore. Understanding needs of the market. Data analysis.

Team 60

Team Marketing Analysis Social Media 60

Associations Now

FEBRUARY 28, 2019

The marketing agency Zenith lays out a useful contrarian take on ad targeting: We might be past the point where millennials and Generation Z are worth all the attention. It was a “revolution” in data-based marketing, but something surprising happened afterward. So what do you target for instead? The kids are alright.

millennials 94

millennials Marketing Analysis Report 94

Nexus Marketing

NOVEMBER 15, 2023

When working with Nexus Marketing, one of the most crucial aspects clients are curious about is our reporting process. This tool is your window into real-time inbound marketing performance, keyword, and conversion insights, which we’ll review together during our monthly check-ins. Let’s delve into this.

Report 52

Report Organization Analysis Strategy 52

Membersuite

OCTOBER 21, 2022

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.

Analysis 142

Analysis eBook Software Report 142

Association Analytics

MAY 17, 2021

While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Analyzing this data is challenging as it typically resides in multiple systems (e.g.

Analysis 192

Analysis Discount Revenue System 192

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. This same high level of responsiveness is found in analysis done in the for-profit world.

Marketing 74

Marketing Discount Price Review 74

Associations Now

MARCH 12, 2024

Higher Logic’s analysis of more than 2 billion messages showed the advantages of moving beyond email blasts. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Dynamic messages also correlated to lower unsubscribe rates.

Report 59

Report United States Analysis Email Marketing 59

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. In the world of digital marketing, SERPs are vital.

Marketing 52

Marketing New Jersey New York Social Media 52