Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. But sadly, despite more computing power than ever, the use of data and data analysis has shown almost no forward movement over the last number of years.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Higher Logic

MARCH 9, 2016

Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. From our analysis, we found that, overall, organizations have a 22 percent member renewal rate.

Member Engagement 120

Member Engagement Content Analysis Tools 120

MemberClicks

MARCH 18, 2024

Improve Member Retention Membership retention is critical to the growth of associations, providing a solid foundation that can be expanded through a healthy membership acquisition program. An association with a steady and expanding membership base will experience greater member engagement, satisfaction and loyalty.

Analysis 52

Analysis Software Member Engagement System 52

Association Analytics

MAY 17, 2021

While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. You know that your first-year members have a high hurdle for renewals. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate.

Analysis 192

Analysis Discount Revenue System 192

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The An analysis of their workplace communications may answer that question. Who are these people? .

Marketing 81

Marketing Analysis Social Media Report 81

Membersuite

OCTOBER 21, 2022

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.

Analysis 142

Analysis eBook Software Report 142

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

Member Engagement 169

Member Engagement Committee Tips Class 169

Higher Logic

JUNE 5, 2020

It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. Marketing (45%). 28% of communities have formal advocacy and member leadership programs. staff members. Online Community Engagement Stats. In the average community, member engagement varies.

Analysis 272

Analysis Cost eBook Report 272

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising.

Education 256

Education New Hampshire Tips Technology 256

Smooth The Path

OCTOBER 25, 2017

We did some research and found there was not a lot of information out there about onboarding programs and so with a lot of hope we outlined a plan for a dual-methodology benchmarking study which soon we started to call the New Member Engagement Study. Lisa Vivinetto , Co-Founder & Chief Marketing Officer at Dynamic Benchmarking.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

Leadership 181

Leadership Content Social Media Sample 181

Associations Now

FEBRUARY 13, 2024

The Info-Tech Research Group’s study finds that many organizations have opportunities to use generative AI to bolster attendance and member engagement. Real-time analysis of feedback received should help nonprofits to change and shift services so as to meet new and emerging needs,” he said.

Report 59

Report Analysis Library Technology 59

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Higher Logic

JANUARY 30, 2019

Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. AARC sought help through marketing automation. Read about how AARC automated their online community for better member engagement. Member engagement is well worth the effort.

Case Study 149

Case Study eBook Member Engagement Class 149

Higher Logic

JUNE 29, 2017

Supportive board members. Digital marketing professionals. They’ll contribute where needed, creating a strong skillset with which you can engage members. Letting your community manager burn out means running the risk of losing your community’s single most vital participant, which could lower member engagement.

Team 196

Team Analysis Member Engagement Revenue 196

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

Case Study 120

Case Study Analysis System Revenue 120

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Nimble AMS

JULY 18, 2023

Personalization efforts are being extended across multiple channels and touchpoints, including webpages, mobile apps, social media, email marketing, and customer support, to provide a consistent and seamless user experience. This trend offers a consistent, personalized experience regardless of touchpoint. User-generated personalization.

Member Experience 131

Member Experience Technology Social Media Software 131

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

Higher Logic

APRIL 4, 2017

How do you prove that the countless hours spent on engagement strategies, increasing discussions, and getting more members to log in, had a larger impact on your business? You show your executive team a regression analysis. What is a Regression Analysis? Demonstrate How Engagement is Impacting Your Business.

Analysis 168

Analysis How To Software Member Engagement 168

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Impexium explains how your association and members could benefit from offering a tiered membership model. Learning business.

Newsletter 200

Newsletter Chicago Mooc Education 200

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. – More info/register. 1 CMP credit. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy System 370

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Outdoor Recreation’s contribution is now regularly reported by the Bureau of Economic Analysis and the Department of Commerce. Export Development – Expanding access to overseas markets.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. Your marketing team constantly talks about the buyer’s journey.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Association Analytics

JUNE 21, 2023

2: Your Data Is Stuck in Silos Challenge : When membership, marketing, education, and/or events teams aren’t speaking and sharing insights with one another, the whole organization loses out on opportunities. While each department has its own goal, ultimately everyone should be working towards keeping members happy, engaged, and present.

Team 319

Team Report Course Member Experience 319

Nimble AMS

APRIL 3, 2022

From helping you create and manage a modern membership experience to supporting order processing, event management, and data analysis, Nimble AMS helps your entire organization. . Modern marketing, which requires easily slicing and dicing membership data so that the right message is delivered to the right person at the right time.

Software 130

Software Certificate Technology System 130

Forj

DECEMBER 19, 2018

Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership. Assessment Authoring and Analysis. When choosing an LMS for your association, be sure both assessment authoring and analysis are possible.

LMS 89

LMS Learning Management System Analysis Certificate 89

Reid All About it

NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. Kelly Treadway, marketing and social media strategist, EventCurious.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

FEBRUARY 26, 2016

Learn how associations are building ecosystems where data can flow freely between application databases to allow for automation and analysis. Speaker: Suzanne Carawan, Chief Marketing Officer at HighRoad Solution. – Ultimate Member Engagement: The Power of Data-Driven Decision Making. Register. (1 1 CAE credit).

Analysis 150

Analysis Recruiting Recruitment Technology 150

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60