10 Proven Member Engagement Strategies for Associations


According to the recent results from GrowthZone’s 2020 Association Survey , the majority of respondents indicated an improvement in year-over-year association engagement rates. Survey members to determine how to better-engage them. Staff focus on engaging specific groups.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps.

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A Century-Old Association Committed to Online Community and Data Analysis

Higher Logic

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. For instance, is it repeated engagement or is it a one-off?

3 New Member Engagement Myths Busted


It’s no secret that engaging new members early is the key to retention. and Dynamic Benchmarking , a software company that delivers real-time benchmarking and data analysis solutions, teamed up to produce an official New Member Engagement Study. They interviewed more than 160 association professionals about what’s working, what isn’t, and what’s needed in the world of new member engagement.

Buzz-Worthy Advice for Member Engagement and Market Analysis

Associations Now

A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. The heart of engagement. Look beyond your members.

The Mobile Frontier: Create Frictionless Content and Help Members Engage

Higher Logic

Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. That really shows the power of engagement.

How to Conduct a SWOT Analysis for Association Planning


What is a SWOT Analysis? Taking time to regularly analyze these factors is an important part of strategic non-profit planning and analysis. How to Conduct a SWOT Analysis? For a general analysis, keep it simple.

Optimizing Your Data to Deliver Conversions

HighRoad Solution

Personas Data Analysis Marketing Automation member engagement conversion rate optimization Email Automation member conversion data marketing data managementData-based marketing is nothing new. All marketing is based on some data.

Why Scoring Member Engagement Matters, Part 3


Deciding on your association’s top strategic priorities leads you to the step of discovering Key Performance Indicators (KPIs) that measure engagement of each member relative to those priorities. CES (Composite Engagement Score) makes it easy to do that.

Why Scoring Member Engagement Matters, Part 4


With an awareness of how essential it is to be able to score member engagement, and with an understanding of how to build a CES model, it’s time to implement the CES model you’ve designed. This worksheet will have the member ID, the KPI name, and the KPI value.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance


Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? How do members perceive value and rate their overall membership experience?

Overwhelmed With Tracking Member Engagement? You’re Not Alone

Associations Now

A new report on associations’ membership-metrics practices shows strong desire but low success in measuring member engagement, and not a lot of strategic guidance, either. So, member-engagement tracking is a hot topic.

Online Communities in 2020: 28 Key Facts + Statistics to Know

Higher Logic

It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. Online Community Engagement Stats. On average in an advanced community, a member contributes $67 of value per year and receives $614 of value per year.

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39 Online Community Stats You Should Know in 2019

Higher Logic

The online community stats are broken down into these categories: Benefits of Community for Community Members. Benefits of Community for Community Members. 63% of communities empower members frequently or all of the time, in the following ways: Asking questions (76%).

Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. Members Hire Industry Advocacy and Promotion. .

New-Member Onboarding: It’s Okay to Make Program Changes


An association’s member onboarding program is the ideal litmus test for gauging success in member engagement. Many say o nboarding is the foundation on which member engagement is built. Is the association meeting the new member’s expectations?

AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

A flat line in the association’s core group of active members was even starting a bit of a downturn. This steady decrease in membership renewals gave rise to a growing number of lapsed members. By 2015, the organization had over 18,000 lapsed members within a 24-month period.

How to Measure Association Progress


How to create a SWOT Analysis for associations.>> Productivity Member EngagementTweet. Goal setting is easy. Reaching those goals is a whole different ball game.

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5 Ways You Know It’s Time to Grow Your Community Management Team

Higher Logic

Too late, and you risk overwhelming your employees and dropping the ball on important projects, including delivering value and engaging your audience. And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results.

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Members Hire Customized Advocacy

Potomac Core

Members hire Customized Advocacy because they have no choice. What’s more member companies are facing increasing demands for transparency from their board members, shareholders, and also from their consumers. Association members employ 200,000 people in the U.S.

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Young Association Members: Myths vs. Facts


This generation is sure to determine the future of associations, making the participation of young professionals critical to the vitality and longevity of member-based organizations. Developing a SWOT Analysis doesn’t have to be complicated. Member Engagement GrowthTweet.

Why Everyone Needs to Be a Community Manager

Higher Logic

As an association, you can never go wrong investing in your members, which is part of what makes your private member community so powerful. It’s an exclusive space where members connect with peers and your organization as well as enjoy the myriad of benefits your association offers.

Positive Association Disruption

Potomac Core

How can an Association overtake an economic cycle and put its members and itself in the driver’s seat? What Keeps Members Up At Night? Updating the Association’s Strategic plan provided the perfect opportunity to engage members and the board of directors.

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How to Analyze Your Association’s Survey Data Without Losing Your Mind


It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. Surveys provide direct data and feedback from your members, many of whom are known professionals in their fields.

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Associations and their AMS/MMS Relationships. The Truth and the Fiction

YourMembership Blog

Recently you may have seen some industry articles, and there have been a few, with the underlying message that association staff members, in particular membership professionals, are somewhat unenthusiastic about the AMS platform they use in their daily work.

6 Tips for Effective Association Board Self-Evaluations


Start by asking all board members to reflect on their own role. This type of automation saves administrator’s time, making the results analysis more efficient. Done correctly, the results can truly help association boards identify issues, as well as member skills-gaps. No matter the steps you take, always acknowledge the effort put into assessments and assure members their time will be worth it. Productivity Member EngagementTweet.

Selling Association Memberships Through Your Website


Instead, get the payment information and the barest amount of contact information from the perspective member to get the deal closed. Then reach out to the new member via phone or email to get the rest of the information you need. Member Engagement Revenue Solutions Growth

Use Social Capital to Measure Social Media


Associations should be as concerned with measuring the social capital of their association as they are measuring their financial capital, perhaps more so because in the final analysis for an association, it is the social capital that creates the financial capital, not the other way around. member engagement Online Communities social networking social-media

Use Social Capital to Measure Social Media


Associations should be as concerned with measuring the social capital of their association as they are measuring their financial capital, perhaps more so because in the final analysis for an association, it is the social capital that creates the financial capital, not the other way around. member engagement Online Communities social networking social-media

Living in the Golden Age of Disruption

YourMembership Blog

It’s the last part of Petersen’s analysis that catches my attention, because I think there is a message there that speaks to all membership organizations. Industry News + Trends Member Engagement + Retention Membership Management Social Media and Business Trends YourMembership News

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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Improving the [Specific] Member Experience.

Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. Embracing Data and Technology to Increase Member Engagement (online and Washington DC).

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3 ways to breathe new life into your membership in 2020

Nimble AMS

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Now is the perfect time to revisit the value you provide your members. Now’s the perfect time to rejuvenate the activities that drive recruitment, engagement, and retention.

How to Calculate the Impact of Online Community Engagement on Your Business

Higher Logic

The alerts never stop chiming on your phone, your email is the first thing you check every morning, and you know your all-star members better than you know your best friend. You are a master of online engagement. You show your executive team a regression analysis.

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Association Brain Food Weekly: 7.24.20

Reid All About it

Fri 7/24 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Association Brain Food Weekly: 2.29.16

Reid All About it

Speakers: Vernetta Walker, vice president of programs and chief governance officer for BoardSource, Ruth McCambridge, editor-in-chief of Nonprofit Quarterly and Anasuya Sengupta, board member of Nonprofit Quarterly. – Ultimate Member Engagement: The Power of Data-Driven Decision Making.

Alright stop: collaborate + listen, part 1.

YourMembership Blog

Private online association communities + making members feel exclusive. In today’s highly-connected and content-saturated world, associations must offer their members online resources for content creation and collaborative discussion.

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LMS Selection: 7 Features Associations Need

Web Courseworks

Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership. The more engaging the course, the better understanding and value your members will receive from it.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. Include follow-ups for staff, members, and attendees. Retaining Current Members. Attracting New Members.

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Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Dynamic Video Interactions for Increased Engagement. But what about in our member’s business lives?

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