Higher Logic

NOVEMBER 1, 2018

Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. This data shows you what kind of content your members like and can help you decide what content strategy to pursue. But it doesn’t have to be!

Report 203

Report Tips Marketing eBook 203

Smooth The Path

FEBRUARY 28, 2017

Each and every one of us looks at the data through a different lens, and this impacts our analysis. Even the most statistically accurate quantitative data is subject to the viewer’s interpretation. Sometimes our perspectives can be quite diverse. Other times our views are nearly identical but for a few nuances.

Survey 60

Survey Analysis Content Member Research 60

Reid All About it

JANUARY 13, 2023

Typical measures of member engagement—such as email open and click-through metrics, social media interactions and website visits—are indicators of general activity, and not necessarily true member engagement. Learn how to use your data to optimize resources and stay relevant and valuable to your members in difficult economic times.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

FEBRUARY 11, 2022

Looking Forward 2022 (Impact): Trends and Analysis. Hear about the findings from Looking Forward 2022 (Impact), a current and comprehensive examination of 75 critical factors affecting association members and the potential impacts on association strategy. – Sell Me This Pen: Pivotal Moments that Overcome Member Indifference.

Content 39

Content Technology Strategy Analysis 39