Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Membersuite

SEPTEMBER 10, 2022

This affordable subscription could include your members-only website, newsletters, and perhaps a webinar series. Decisions to change your membership model must be based on data analysis, market research, and financial modeling. Your finance team can analyze revenue and do financial modeling to help you determine sustainable pricing.

Price 135

Price Discount Marketing Newsletter 135

MemberClicks

DECEMBER 19, 2023

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. For example, are your vendor booths for attracting new hires or for selling products or services?

Tools 52

Tools How To Software Cost 52

Association Success

OCTOBER 5, 2020

You could: Determine how many subscribers open your newsletters. With the right data analysis, you can make informed decisions about where to invest in improvements to your membership program. Fortunately, there are plenty of software tools that make collecting and leveraging data a breeze.

Newsletter 131

Newsletter Analysis Social Media Resources 131

Higher Logic

OCTOBER 24, 2018

Data from our 2018 State of Marketing Automation: Association Benchmark Report indicates that email marketing/marketing automation is still one of the most highly used, cost-effective, simple ways for associations to drive revenue and engage members and prospects. My personal style is admittedly not the trendiest.

Tips 89

Tips Email Marketing Newsletter Content 89

Reid All About it

APRIL 12, 2019

Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Unlocking Revenue by Driving Learner Engagement. Tom Whatley, Content Marketing Institute ). Host: Hubb.

LMS 276

LMS Pennsylvania Innovation Education 276

Association Success

AUGUST 1, 2019

First, let’s look at gap analysis. These include learning vehicles such as blogs, newsletters, websites, magazines, podcasts, and the like. Using gap analysis will help us develop and deploy a more realistic education portfolio that our members actually want (and need!). HOW CAN ASSOCIATIONS CATER TO LEARNERS? What is it?

Education 68

Education Analysis Newsletter Content 68

Socious

NOVEMBER 17, 2016

As an added bonus some membership management software companies now offer features that help associations improve their finances with more non-dues revenue as well. For instance, AMS software with an online community can often send automatic, customized newsletters with only the community updates that members have said they’re interested in.

Membership Management 100

Membership Management Software Directory Library 100

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The Entrepreneur’s Organization Nashville Chapter created an accelerator program that is undeniably one of the biggest revenue generators and member engagement opportunities for the organization. Quick hits. Ann Handley via Jaina Mistry, Litmus ).

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

MAY 6, 2022

Sean Soth of Professionals for Association Revenue advises associations to take a collaborative approach to sponsorships. It continues to see record levels of engagement and its revenue is up by 34%. 15 Ways to Take Your Newsletter to the Next Level. – How Associations Can Successfully Deliver Digital Revenue.

Arlington 39

Arlington Newsletter Project Revenue 39

Associations Now

AUGUST 4, 2015

If anything, that protection may have prevented closer analysis of the publication’s business model, something every niche publisher has to understand deeply. The American Press Institute’s Need to Know newsletter doesn’t pretend to be much more than it is—a newsletter written with a voice.

Content 40

Content Strategy Maryland Newsletter 40

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Looking Forward 2022 (Impact): Trends and Analysis. Association Revenue: Plan Your Work, Work Your Plan. Host: Professionals for Association Revenue. 15 Ways to Take Your Newsletter to the Next Level.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Association Adviser

OCTOBER 15, 2013

When it comes to non-dues revenue, don’t put all your eggs in one basket. AA: MHEDA has a robust portfolio of member communication vehicles (magazine, website, e-newsletter, MHEDA-TV). AA: MHEDA seems to have many different channels for generating non-dues revenue. ” AA: How do you assess those factors? our readers?

Revenue 60

Revenue Industry Social Media Process 60

AMR Management Services

JUNE 4, 2012

Develop a tentative budget and revenue sources Setting dues level is difficult. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. Develop sound communications tools This can range from a printed or email newsletter to a simple website. of most start-up associations.

How To 64

How To Library Committee Kentucky 64

Reid All About it

FEBRUARY 11, 2022

Looking Forward 2022 (Impact): Trends and Analysis. David Lerman, senior writer and author of the CQ Budget newsletter. Host: Professionals for Association Revenue. As planners conduct a cost-benefit analysis of hosting hybrid events, one large unknown factor is what audio-visual equipment is needed. More info/register.

Content 39

Content Strategy Technology Analysis 39

Reid All About it

AUGUST 19, 2022

The Convergence of Member Benefits and Non-Dues Revenue for Overall Growth and Retention. Learn how the convergence of member benefits and non-dues revenue is directly tied to the value of engaging and interacting with these current, past, and future members. 15 Ways to Optimize Your Newsletter. Tue 8/30 at 2 p.m. –

Technology 43

Technology Software Cost Products 43

GlowGlobally

SEPTEMBER 18, 2010

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Web-based products like e-newsletters, webinars, social and networking platforms (Twitter, Facebook), mobile channels, or other cyber-related activities work well. If profit making, what is your revenue model?

Marketing 60

Marketing Certificate Newsletter Products 60

AMR Management Services

MARCH 29, 2011

Think about it - do you know an association that doesnt publish a newsletter, magazine, directory or journal? Or, how can we bring in more revenue for the content were already producing? Should we be publishing a print magazine or an e-newsletter? Gait and Clinical Movement Analysis Society. A video or a white paper?

Library 64

Library Newsletter Kentucky Content 64

Reid All About it

FEBRUARY 3, 2023

Newsletter Best Practices Learn the dos and don’ts when it comes to your email communication pieces, how to determine if your data needs to be cleaned and what to look out for in your bounce report, and how to use your email communications to your advantage with personalization, surveys and more. More info/register. 1 CAE credit. CAE credit.

LMS 40

LMS Video Technology Revenue 40

MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. MemberClicks combines user-friendly, yet sophisticated tools to boost membership value and increase revenue with a platform of integrated solutions. .

Software 52

Software Association Management Price System 52

Reid All About it

FEBRUARY 4, 2022

Join an in-depth conversation about DEI with leading experts on the topic so your association can help BIPOC professionals advance their careers as well as grow your revenue, boost your membership and drive member engagement. Michael Shonholz, Chief Revenue Officer at ARG, Inc. Host: Professionals for Association Revenue.

Content 39

Content Education Recruiting Recruitment 39

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Publications. Tuesday, January 19, 2010. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. Take a look and feel free to post your thoughts here.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Monday, November 15, 2010. new markets. (1).

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3).

Tools 40

Tools Marketing Recruiting Recruitment 40

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

San Diego 370

San Diego Price Strategy Education 370

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3).

Price 40

Price Marketing Cost Survey 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Membership Retention. (18). Membership structure. (4). Membership Survey. (5). new markets. (1). new products. (4).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). The goal of these programs is to get new members involved and participating in an organization’s events and services. teamwork.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). .” 1 But this year, he did away with the big mailer. Instead he refocused his budget and initiated three new techniques. promotion.

Content 40

Content Marketing Price Survey 40

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Membership Retention. (18).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JULY 17, 2012

You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). On the one hand, just like any product, you need to establish share of mind with your prospective members.

Marketing 40

Marketing Recruiting Recruitment Price 40

Disciple Media

DECEMBER 18, 2023

Case studies and scenarios: Present real-life scenarios or case studies for analysis. Regular communication: Maintain consistent communication through newsletters, announcements, or regular discussion threads. Interactive videos: Use videos with embedded questions or prompts.

Course 36

Course Case Study Social Media Project 36

Aaron Wolowiec

OCTOBER 21, 2014

What is their organization’s revenue? This information is also key to generating non-dues revenue because it is vital information for any advertiser, sponsor or strategic partner that wants to reach your members. Our suggestion is to email this link to potential respondents or include it in an e-newsletter to your members.

Survey 100

Survey How To Sample Revenue 100

Reid All About it

APRIL 3, 2020

The findings from the survey will be disseminated by the Partnership Professionals Network via e-newsletter and website. – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology. Host: eLearning Learning Newsletter. Taking Back Control on COVID19 and Revenue Generation. Experiment.

North Carolina 44

North Carolina Committee Montana Guidelines 44

Reid All About it

AUGUST 3, 2018

Newsletters are immortal —and so is news of their death and rebirth,” says Dave Pell, who shares six tips for publishing excellent newsletters. He should know—he writes one of my favorite evening newsletters. Welcome to the real world. Off my soapbox. 1 CAE credit. More info/register. Host: Matrix Group. 1 CAE credit.

Newsletter 34

Newsletter Washington DC Tools 34

Association Adviser

NOVEMBER 6, 2017

So we have some revenue goals, which we’ve been able to achieve and surpass, with the help of our advertising sales partner, Naylor. Our news team reports on crisis response efforts through our daily newsletter. Members have been very appreciative of getting tools and templates they can share in their newsletters, social media, etc.

Communications 115

Communications Puerto Rico Social Media Newsletter 115

Disciple Media

DECEMBER 17, 2019

If you want to add more revenue streams, then a social shopping community might be just what you need. One is to conduct a competitive analysis to determine what other brands in your field are doing and what’s working for them. This includes email newsletters, company blogs, and social media profiles.

Social Media 48

Social Media Content Guidelines Products 48