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Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Before setting pricing, it’s critical to understand your market. Quantify your market share and set realistic goals for expected revenue.

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3 Ways to Generate Non-Dues Revenue

GrowthZone

Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. Consider offering this benefit to non-members at a premium price. When employers pay to boost job opportunities directly to your job board, revenue will follow. Download the guide, Using Technology to. Streamline Non-Dues Revenue, to get 10 ideas.

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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership Blog

Pricing. Technology. Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. There was a great planning article posted in ASAE several years ago – and still very fitting today – that spoke to the business planning involved in creating non-dues revenue programs. Pricing.

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue. It is possible in this crisis to continue to drive non-dues revenue while communicating effectively with your members, industry stakeholders, and advertisers and sponsors. The post Draw from New Buckets to Fill Your Non-Dues Revenue Needs appeared first on Blue Sky eLearn.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Technology has made the leap out of the toolbox. And, they are already the most influential group of technology trendsetters. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations.

Non Dues Revenue and Affinity Programs for Members

Membership Marketing

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Technology. Labels: new products , Non-Dues Revenue. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1). Potential Analysis. (3). Price. (9).

Will Work for Goodwill

Velvet Chainsaw

Nearly all of our association clients are making enterprise-changing decisions to cancel or postpone their marquee events while saying goodbye to their primary revenue source. Pricing strategies (registration or expo). Conference P&L analysis. Event technology solution advice.

How to Start or Grow Your Online Career Center

Association Adviser

Is driving non-dues revenue an essential function? We created a director of career management (Redmond) to be in charge of the portal, as well as hired a full-time sales manager, Eli McLean, ASHA’s associate director, to revamp our job posting pricing structure to better serve our career vendors recruitment advertising sales. She recommends doing a competitive analysis every six to 12 months. Starting or growing a career management site doesn’t have to be intimidating.

Association Brain Food Weekly: 1.19.18

Reid All About it

One thing we can predict about the future: implementing new technology will never stop. A key ingredient for successful technology projects is collaboration. Mike Guerrieri at DelCor Technology Solutions explains how technology and collaboration can be a virtuous cycle. Hear about the unexpected ways technology has impacted the career trajectories of event professionals worldwide. – Technology Trends Round Table.

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Is Syncing Your AMS and Accounting Software Necessary?

Association Adviser

One of the largest operating inconveniences associations would like to change is the inability to track revenue and expenses within their financial software system and sync that information with the membership information stored in their association management software system. Entering this data twice also allows association staff members to accurately compare recorded revenues in an AMS with expenses in an accounting system and reconcile bank statements with internal records.

Association Brain Food Weekly: 1.18.19

Reid All About it

A classic marketing mantra (about pricing) is flawed. Find out how onsite event technology can enable you to gather invaluable data when it comes to measuring and tracking the attendee journey and proving the impact of your event. Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Let’s explore how best we can leverage new and inexpensive technologies to boost the human interaction that ultimately defines our success.

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Association Brain Food Weekly: 4.12.19

Reid All About it

Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. 5G is a huge advance in technology that will affect all our lives in the coming years. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis.

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Association Brain Food Weekly: 3.27.20

Reid All About it

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. Join a live discussion from the executive, technology and organizational perspectives on how your organization can best shift to support a 100% remote working ecosystem. Presenter: Kate Pojeta, CMP, Director of Meetings and Technology, Event Garde.

Association Brain Food Weekly: 5.8.20

Reid All About it

Learn how to develop the right segmentation strategy to ensure conversion, build an engagement algorithm that supports marketing and membership efforts long term, and use your marketing technology tools to take immediate action on the stories your data reveals. Host: Association Women Technology Champions (AWTC). Explore virtual experience quality filters that will best position your event for participation, value and revenue. What new technologies can they employ?

Association Brain Food Weekly: 5.17.19

Reid All About it

Mike Guerrieri of DelCor Technology Solutions shares a rescue plan for improving your association’s IT maturity —coconut shell cocktails not included. Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Learn about best practices for prospectus development, sponsor acquisition, package development, sponsorship propensity, and expenses vs. price vs. profit margin.

How to Use Customer Engagement Data to Identify New Sales Opportunities

Higher Logic

Customer upsell and cross-sell is a huge revenue opportunity for subscription-based software businesses, but many sales teams tasked with account expansion face a similar problem: It’s not always easy to tell which customers are ready for an upsell or cross-sell pitch, and which ones you should continue to nurture. If your customer stays in a single price point, you should too.

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Digital Leaders Fly Ahead of Disruption

.orgCommunity

Technology is our silent partner in the challenging job of keeping the economy moving during COVID-19. For others, the abrupt technological, administrative and cultural shift has been destabilizing. My interest in technology didn’t spring from being a math or science geek, far from it. Curiosity and eagerness to adopt, adapt and implement the tools science and technology give us characterized the leaders we interviewed. (To Let technology out of IT’s ivory tower.

It’s Time to Rethink Your Association’s Relationship With Its Paywall

Associations Now

But there are strategic opportunities for tapping nondues revenue that they could be leaving on the table. And as technology has shifted, so have tactics. A too-tough paywall could cost you opportunities to raise more revenue.

2018 eLearning Predictions: Updated Hype Curve

Web Courseworks

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. In eLearning, we are at the very start of the hype curve with distributed ledgers: we can imagine the technology solving one of our recurring problems. Less abstractly, the CE business of non-profit associations is threatened by for-profit CE providers that undercut the associations’ prices.

Membership Marketing Blog: Innovation through Collaboration

Membership Marketing

First in an article in the Technology section of the Washington Post , the case is made that much of the economic dynamism of technology companies comes from sharing talent and ideas. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). Potential Analysis. (3). Price. (9). price testing. (5). Steady State Analysis. (3). Membership Marketing Blog.

Best Association Management Software | Our Top Picks

Fonteva

Generate additional non-dues revenue with integrated advertising opportunities that attract new sponsors interested in connecting with your community. That’s because its suite of solutions is perfectly geared towards smaller and mid-sized groups and organizations that need a comprehensive set of tools without the heavy-duty price tag. Instead of processing each transaction individually, automate your pricing, billing, and subscription models. Tiered pricing model.

Are You A Risky RFP Abuser?

Velvet Chainsaw

Hotels react by throwing technology and lower-level sales professionals against the problem. Even a small meeting of 25 rooms for three nights can deliver revenue north of $20,000 — hardly chump change. Planners put hotels in a grid comparing date availability and initial price quote. Expert planners will apply a two-step process of narrowing the field through an analysis and grading of the RFIs. Tweet. Our profession is at risk.

A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

Age: younger generations prioritize virtual experiences (importance of internet-based tools); Price; Career development (they want companies to pay for their education); Short-term goals preferred over long-term goals; Products that will help buyers receive a quick raise. If profit making, what is your revenue model? Environmental scan: Risk analysis. Competition analysis. Pricing model. Technology. GrowGlobally.org.

Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. As technology becomes more pervasive, don’t forget the personal side of the member experience. more and more associations to turn to predictive analytics and other membership data analysis tools. Hank Berkowitz, Editor-in-Chief.

Membership Marketing Blog: The End of Membership as We Know It

Membership Marketing

Her fundamental thesis is that “three key shifts in our society have caused a decline in membership: economic rescission, demographic shifts, and rapidly changing technology. That definition has changed in recent years, partly because of demographic shifts and economic dips but largely because of technology. Technology has given us access to the world and the opportunity to network with anyone, anywhere, anytime.” Pricing Your Product, Service, or Membership.

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Association Brain Food Weekly: 5.11.18

Reid All About it

The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. Just what the association community thought would happen: America’s fastest-growing technology conference is leaving the U.S. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Bryan Clark, Associate, Vedder Price.

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

” The program he highlights is run by Nonprofit Technology Network (NTEN) using Twitter, Facebook, and LinkedIn posts to request donations to fund scholarships for their annual conference. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). Potential Analysis. (3). Price. (9). price testing. (5). Steady State Analysis. (3). Membership Marketing Blog.

Association Brain Food Weekly: 1.13.17

Reid All About it

Learn how to evaluate association management software based on important, often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. Hear about technological breakthroughs in mobile, marketing, data analytics and membership management that help associations transform business and serve members more intelligently and profitably.

Association Brain Food Weekly: 1.13.17

Reid All About it

Learn how to evaluate association management software based on important, often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. Hear about technological breakthroughs in mobile, marketing, data analytics and membership management that help associations transform business and serve members more intelligently and profitably.

Membership Marketing Blog: Building Your Membership on Solid.

Membership Marketing

This type of foundation may explain why IBM is enjoying its 100th anniversary – an unusual feat in the rapidly changing technology world. “IBM’s secret is that it is built around an idea that transcends any particular product or technology. Its strategy is to package technology for use by businesses. Building a company around an idea, rather than a specific technology, makes it easier to adapt when industry ‘platforms shirts’ occur.”

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Membership Marketing Blog: When Cutting the Budget is No Longer.

Membership Marketing

The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2. Add products to your eCommerce modules and generate more revenue. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

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Membership Marketing Blog: The 25 Most Important Lessons in.

Membership Marketing

The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). Potential Analysis. (3). Price. (9). price testing. (5). Steady State Analysis. (3). Membership Marketing Blog.

Implications of Big Data

Plexus Consulting

The price? The price alone is enough to create an inequality in the market, providing wealthier and more developed firms with the ability to gain a competitive advantage in evaluating the data faster and cheaper. The companies that aren’t able to number-crunch to the same magnitude often outsource their analysis elsewhere. Smaller companies build their revenue on interpersonal client relationships, and understanding data is an added benefit that could maximize profits. [1]

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). Potential Analysis. (3). Price. (9). price testing. (5). Steady State Analysis. (3).

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The Price of the Coronavirus Pandemic (source: The New Yorker) April 13, 2020 – As April arrived, businesses, large and small, decided not to pay rent, either because they didn’t have the cash on hand or because, with a recession looming, they wanted to preserve what cash they had. About this list.

Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The monthlong shutdown will cause lost revenues conservatively estimated at $100 million.