article thumbnail

Association Brain Food Weekly: 3.5.21

Reid All About it

Learn how to leverage visualizations and analytics to better understand the data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. Host: Wisconsin Society of Association Executives. More info/register. Host: Impexium. Thu 3/11 at 1:30 p.m.

article thumbnail

Don’t Forget Your Members are People

Associations Now

The data-capture and -analysis capabilities of AMS’s are a growing and exciting subject for membership professionals, but there’s at least one potential pitfall: In the quest to better understand your members through data, it’s easy to forget that real people live behind those numbers in your AMS. Here’s why.

article thumbnail

Balance the Spontaneous and Strategic of Social Media: Newsjacking and Obamacare

Beth Kanter

One area of challenge: balancing strategic communications with spontaneity of social media. The spontaneous part is all the organic stuff, including relationship building, maintaining light touches and connections with your network until there is a moment of opportunity, being nimble and adaptable, and well, being social.