The weekly list of free educational events and resources for the association community…
Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z.
You’ll learn everything you need to know before deciding to launch a virtual or hybrid chapter in this series of posts from Billhighway:
- What the heck is a virtual chapter and why do we need one?
- Virtual chapters: the solution to many of your membership challenges
- Thinking about a virtual chapter or community? Look before you leap!
- Don’t jump into a virtual chapter without considering these challenges
Anti-data, fence-sitter, or all-in, which one are you? Find out from Rebecca Achurch, CAE, who also explains why your association need a data strategy and how to get started.
Some quick hits before we get to next week’s free webinars:
- How to get more leads from a live event using social media. (Marshal Carper, Social Media Examiner)
- Don’t be blinded by your own expertise. (Sydney Finkelstein, Harvard Business Review)
- How to make better hotel coffee in your room. (Christopher S. Penn)
- Confessions of the only woman on a rock star tour bus. (Melanie J. Rock, Narratively Secret Lives)
I had to upload this post much earlier than usual, so I apologize if I missed any good webinars. Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.
Tue 4/30 at 11:30 a.m.* – The Shift: The Journey to Workplace 3.0 (Ottawa, Ontario)
The future of technology and virtualization has become a more important and relevant topic to discuss within your association. Every corner of your business is impacted by technology: human resources, hiring, finance, operations, communications, and member engagement. Learn how associations can embrace the 4th industrial revolution, and how you can roadmap your way to success, navigating the unique realities of technology. Location: Ottawa, Ontario. More info/register.
Organizer: Wicket
Presenters:
- Margo Crawford, President, and CEO, Business Sherpa Group
- Michael Brennan, Canadian Management Consultants Association
- Karen Mason, Vice President of Operations, Business Sherpa Group
- Brandon Brown, Accounting Associate, CPA, Business Sherpa Group
*All times are Eastern Daylight Time unless otherwise noted.
Tue 4/30 at 12:30 p.m. – How to Save Time Making Conference Education & Proposal Management Systems Work Together
Learn best practices on proposal management for conferences and how to set up effective conference education within your organization’s learning management system. Hear key takeaways from the presenters’ experiences working with association executives to deliver conference education. 1 CAE credit. More info/register.
Host: Web Courseworks
Presenters:
- David Lincoln, Associate Brand Manager from OpenWater Inc.
- Matt Harpold, Account Manager at Web Courseworks
Tue 4/30 at 1 p.m. – From Event Planner to Company Superstar: The Power of Event Tech
From sales to human resources, marketing to training, every department in an organization can benefit from implementing event tech tools into their daily routines. Hear five innovative and engaging use cases to help teams achieve their strategic objectives, making you the true office hero. More info/register.
Host: BizBash
Presenter: Meaghan Carey, Glisser’s U.S. Managing Director
Tue 4/30 at 1 p.m. – Experience Design Trends: Big Ideas to Inspire Your Next Event
Learn to apply the four core principles of transformative experiences, understand the mechanics of transformative experiences, and be inspired by some of the most powerful experiences designed by event professionals like yourself. 1 CMP credit. More info/register.
Host: Event Manager Blog
Presenter: Julius Solaris, Founder and Editor in Chief, EventMB.com
Tue 4/30 at 2 p.m. – How Hive Mind Could Transform Associations
What if you could use AI to know what your members really want or to create the best conference ever? Be sure to watch this interview with Dr. Louis Rosenberg discussing hive minds and swarm intelligence for associations. More info/register.
Host: KiKi L’Italien, founder, Amplified Growth
Guest: Dr. Louis Rosenberg
Tue 4/30 at 2 p.m. – I Can’t Eat That! The Meeting Planners Guide to Planning Safe and Inclusive F&B
Understand the Americans with Disabilities Act (ADA) responsibilities—planners are responsible for providing attendees with risk-free access to food at events—and risk management implications of your F&B program. Learn to manage diverse dietary requirements in your planning and registration process to avoid last-minute hassles and unhappy attendees. Understand how to work with your venue to ensure that nonstandard meals are flavorful and banquet servers get the right meal to the right person. 1 CMP credit. More info/register.
Host: MeetingsNet
Presenter: Tracy Stuckrath, CSEP, CMM, CHC, CFPM, Founder and chief connecting officer of Thrive! Meetings & Events
Tue 4/30 at 2 p.m. – 3 Keys to Growing Your Organization with Content
Learn how to create a growth engine for your organization built around content, so you can attract new contacts and members while you sleep. Find out what types of content are worth your time and what types you shouldn’t bother with, as well as the tools you need to ensure you get a positive return on your content investment. 1 CAE credit. More info/register.
Host: Wild Apricot
Presenter: Tatiana Morand, Content Manager at Wild Apricot
Tue 4/30 at 2 p.m. – Digital Marketing Trends and Traditions 2019
Hear about the most important social media trends in 2019 for brands and businesses. Understand why you must focus on both digital and traditional outlets to drive results directly to your website. Learn how to prioritize your platforms and content marketing, and how adding creativity can help expand your audience. 1 CMP credit. More info/register.
Host: PCMA
Presenter: Karen Baker, consultant in design and business
Wed 5/1 from 12 to 4 p.m. – SURGE Co-Creation
SURGE is a free virtual conference assembling association professionals from around the world to have productive conversations around innovation and change. As the sessions play, a chat runs simultaneously, where attendees can interact with each other as well as the speakers. It’s our strong belief that the best way to solve industry problems is through collective knowledge, and SURGE is about coming together to learn from each other. More info/register.
Thu 5/2 from 12 to 4 p.m. – SURGE Co-Creation
SURGE is a free virtual conference assembling association professionals from around the world to have productive conversations around innovation and change. As the sessions play, a chat runs simultaneously, where attendees can interact with each other as well as the speakers. It’s our strong belief that the best way to solve industry problems is through collective knowledge, and SURGE is about coming together to learn from each other. More info/register.
Thu 5/2 at 12 p.m. – Member to Volunteer to Leader: How to Attract Your Members to Chapter Leadership Positions
Learn how to identify ways to build an infrastructure for engagement and leadership amongst chapter level leaders. Understand the chapter level experience that gives you perspective for a national model. Review association models and best practices that can be adapted to your needs. Create opportunities for buy in and develop value for supporting your volunteers. 1 CAE credit. More info/register.
Host: ASAE Component Relations and Volunteer Management Section Council
Presenters:
- Kristin Hodgson, CAE (moderator), Chair, ASAE Components Relations & Volunteer Management Section Council, and Manager, Global Chapter Development, Project Management Institute
- Anne Stafford, MA, Chief Executive Officer, Arizona Chapter of the American Academy of Pediatrics
- Wes Carr, Senior Program Manager, Chapter and Volunteer Relations, Regulatory Affairs Professionals Society
- April Burton, Chapter Partner, Western Regions, Global Chapter Development, Project Management Institute
Fri 5/3 from 12 to 4 p.m. – SURGE Co-Creation
SURGE is a free virtual conference assembling association professionals from around the world to have productive conversations around innovation and change. As the sessions play, a chat runs simultaneously, where attendees can interact with each other as well as the speakers. It’s our strong belief that the best way to solve industry problems is through collective knowledge, and SURGE is about coming together to learn from each other. More info/register.
Tue 5/7 at 2 p.m. – Not Just Another Event (Association Chat)
Dig into a company that consults, creates events, and provides hip Washingtonians guidance on the coolest things to do via its online publication and featured events. Hear about BYT’s approach to creating unique events and creating the buzz around them. More info/register.
Host: KiKi L’Italien, founder, Amplified Growth
Guest: Svetlana Legetic, founder of Brightest Young Things (BYT) Media
Thu 5/9 at 12:30 p.m. – Conference Trends Every Meeting Planner Should Know
Chatbots, facial recognition, wearable technologies, gamification, experiential meetings, and elevated attendee expectations are among many conference trends the savvy association exec needs to be aware of. At the heart of any event is creating memorable experiences that promote attendee engagement, interaction and satisfaction. Staying abreast of the latest developments has never been more important. Jump in for a fast-paced dive into the conference trends that are changing the game and walk away with ideas you can implement right away. 0.5 CAE credit. More info/register.
Host: .orgCommunity
Presenter: Megan Denhardt, CAE, president, The Denhardt Group
Thu 5/16 at 12 p.m. – Data Segmentation and Its Huge Impact on the Member Experience
Member expectations are higher than ever, and in order to keep up, it is critical to focus on the member experience to build and maintain loyalty. Learn how to leverage data segmentation to provide a more relevant and satisfying experience throughout the member journey. 1 CAE credit. More info/register.
Hosts: MemberSuite and ReviewMyAMS
Presenter: Shaun O’Reilly, VP of Marketing at MemberSuite
That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.
Creative Commons image by Maarten van den Heuvel via Unsplash
Association Brain Food 