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Association Brain Food: 5.26.23

Reid All About it

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. For example, it lies (“hallucinates”).

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Association Brain Food: 5.19.23

Reid All About it

Tiffany Moule at Higher Logic explains what associations should know about ChatGPT. Non-dues revenue partners. Hear about real-world examples of successful AI-driven event marketing campaigns and explore the tough questions about what artificial intelligence means for the events industry. More info/register. 1 CAE credit.

Strategy 195
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Are associations stuck?

SCD Group

The second association executive director. said their format for association revenue focused on companies that had products and services for members. For commissions of up to 50%, the association would give their database to the company and allow them to sell. Today, association members need a lot more.

Kansas 40