Association Brain Food: 9.16.22

The weekly list of free educational events and resources for the association community…

Membership tiers. MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. What always worked may no longer be appealing to today’s professionals.

Continuing medical education (CME). When the pandemic hit, the Oklahoma State Medical Association offered free CME programs to physicians all over the country. They knew their old learning management system had issues, but the need for a change became painfully obvious when support calls overwhelmed staff. WBT Systems shares seven ways OSMA and its members and customers benefited from a new LMS.

Future-ready association. Impexium sets the bar for what an association management system (AMS) should do for your association, essentially, help you prepare for what’s next by increasing your association’s digital maturity. You could use this guide as an AMS audit or selection checklist. For example, does your AMS allow all users, regardless of technical ability, to analyze and act upon data, and automate workflows? I also like the idea of no-code or low-code AMS technology that reduces costs by eliminating traditional development efforts.

Presenter training. Leading Learning is offering associations a new mini-course to help presenters and instructors deliver effective learning experiences, you know, the ones that actually help learners gain and apply new knowledge and skills. Jump on this.

Leadership Spanx. Every leader needs support along the way, what Dean West at Association Laboratory calls “the Spanx of your success… an invisible professional undergarment that makes you look and perform better.” He describes the three elements that hold up this personal leadership infrastructure.

Member and community engagement. Mobilize Networks offers “enlightened and informed engagement strategies” that reimagine the member journey. Their advice will help you “reconnect to the very human needs the organization was designed to meet in the first place.” They describe the elements of the new member journey: what you need to do and what members need to experience, the three pillars of enlightened member engagement, and new community engagement benchmarks.

Membership value proposition. Christine Saunders at Halmyre shares advice for developing a strong value proposition, which is especially difficult for associations because you “feel the pull from many audiences, and so many ways to provide support to members.” She admits the value prop process is boring but necessary for getting perspective and objectivity, and putting the voice of your members at the center of your decisions.

Employee sense of community. At Harvard Business Review, Christine Porath and Carla Piñeyro Sublett share survey results about people’s sense of community at work before and since the pandemic. No surprise, it’s declined, but they offer advice on building a sense of community within a remote team.

Quick hits

How to make the most of virtual breakout rooms. (Ernie Smith, Associations Now)

A collection of sites for finding inclusive images, including stock photos and illustrations. (Jeremy Caplan, Wonder Tools)

15 ways to improve website engagement rates when using Google Analytics 4. (Andy Crestodina, Orbit Media Studio)

Good eats

Skip down to the list of free educational events if you prefer takeout.

I like the Tajín idea (the Mexican chile/lime spice blend) but it tastes processed to me. My brother made us a much better blend for Christmas, but he’s not selling, so use what you find or make your own for this Tajín grilled (or baked) chicken (or fish) recipe. I substituted tilefish for chicken thighs and only needed half the recipe for one pound of fish. It wasn’t as spicy as I expected, even with all that chipotle, but it was tasty.

On the side, roasted summer squash with garlic and parmesan—delicious. I’ll make this again soon, perhaps adding pesto next time. I used a mix of dried basil, oregano and parsley for the Italian seasoning and sliced the garlic instead of leaving it in chunks.

The next night, amberjack fillets baked with smoky red chimichurri. Again, I only needed half the recipe for one pound of fish. I put the leftover chimichurri on a fried egg and avocado sandwich—warning, garlic breath.

We loved this new recipe: pan-seared salmon with sweet tahini sauce. I served couscous on the side, along with sautéed broccoli and carrots.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

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Fri 9/16 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.

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Fri 9/16 from 1 to 3 p.m. – Focus Friday: Distraction-Free Community Workspace

Have you been putting off a project or task? Does working from home get repetitive and do you need help being held accountable? Join us for Focus Friday, a distraction-free community workspace. Connect with other professionals in this facilitated working session to keep you focused and a team to help hold you accountable. It’s time to get stuff done! More info/register.

Host: JUNO

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Fri 9/16 at 4 p.m. – LinkedIn: Showcase Your Stand-Out Brand

Learn over 20 of the latest insights and practical techniques to leverage your LinkedIn account to stand-out, be found and get engaged faster—to do what you most want to do in your roles as self-promoter, marketer or business development professional. More info/register.

Host: Fridays@4

Presenter: Charles J. Timmins

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Mon 9/19 at 1 p.m. – 30-Minute Monday | Making A Connection

We have heard time and time again that making a connection matters. We know when our attendees have a sense of belonging, they have a better time. But what about us? We also need a sense of belonging. Join us as we chat about making those connections and finding your community. “It takes a village” and we want you to find your village. 0.5 CMP credit. More info/register.

Host: MPI

Presenters: Eva Keidel and Sandra Serrant

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Mon 9/19 at 1 p.m. – Volunteering in 2032  (Nonprofit Conversations with Cecilia Sepp, CAE)

Extended episode with exercises. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Paul Reddish

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

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Mon 9/19 at 2 p.m. – How to Launch an Onboarding Program

Learn how four associations developed new onboarding programs to welcome new members and educate them on benefits and offerings. Hear why onboarding is important, how to identify the right program for your members, how to move from onboarding to engagement, and more. 1 CAE credit. More info/register.

Host: ASAE Membership Professionals Community

Presenters:

• Kelley Cox, IOM, CAE, Director, Business & Membership Development, American National Standards Institute Inc
• Alicia Deadrick, Membership & Engagement Manager, Globalization and Localization Association
• Jen Rhodes, Membership & External Relations Director, Midwest Energy Efficiency Alliance
• Natalya Read, Director of Membership, National Association of Colleges and Employers

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Tue 9/20 at 11 a.m. – EU Legislative Preview: Key Policy Developments to Watch for the Rest of the Year

Hear policy experts and analysts from our Brussels office of FiscalNote EU Issue Tracker discuss key policy developments expected in the second half of the year at the EU, how this could affect your organization, how to strategize and find opportunities accordingly, and insights from their recently published report, EU Fall Legislative Preview 2022: The Top Policy Developments to Watch. More info/register.

Host: FiscalNote

Presenters:

• Geraint Edwards (Moderator), Managing Director, FiscalNote Europe
• Izabela Kantor, Digital & Connectivity Analyst
• Alvaro De La Fuente, Energy & Climate Analyst
• Paolo Sasdelli, Transport Analyst
• Nadja Steinfort, Agriculture Analyst

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Tue 9/20 at 12 p.m. – Component Relations and Volunteer Management Monthly Crunch and Munch

Join fellow Component Relations and Volunteer Management Professionals as we discuss the latest CRVM topics and resources. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community

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Tue 9/20 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates

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Tue 9/20 at 1 p.m. – How the Pandemic Affected State Tax Policies and What to Expect for The Future

To better understand the fiscal situation in each state and the state policies under consideration, Urban-Brookings Tax Policy Center conducted a survey of state government officials. Hear about key takeaways from the survey, including a detailed look at revenue growth (or decline) by state and an overview of the potential shifts in tax policy that may impact your business. 1.5 CAE credits. More info/register.

Host: UST Education

Presenters: Maia Cooper, Strategic Growth Executive, and Nicholas Boetcher, Launch To Growth Sales Leader, Avalara

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Tue 9/20 at 2 p.m. – Can You Create a “Social Offset” for Your Next Conference?

Tune in to a special episode of the Association Chat podcast to learn about SocialOffset, and how it can help associations navigate the current political climate. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International

Guests: Elena Gerstmann and Rhonda Payne

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Tue 9/20 at 3 p.m. – Creating Inclusive Digital Community Engagement

Learn how organizations should be intentionally incorporating their DEI and online community engagement strategies to serve the organization to its fullest potential. Explore digital communities’ objectives and how they support DEI objectives. Learn how to provide opportunities and different engagement formats so everyone can share input and participate in the conversation. Discover how DEI and community development have to be more intentional than just checking a box. 1 CMP credit. More info/register.

Host: PCMA

Presenters: Josh Hotsenpillar, CEO, and Megan Martin, Director of Engagement, JUNO

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Tue 9/20 at 7 p.m. – Member-Centric Approach: Train Your Association to Focus on Members First

Learn how associations can attain a higher level of member retention using a member-centric approach. Find out why it’s difficult for associations to make member-centric decisions, the relevant information needed to increase member retention, how to inspire your team to take a member-centric approach, and the right practices to avoid the lack of member focus. More info/register.

Host: Grype

Presenter: Tom Abbott, Co-Founder & CEO of AMC NPO Solutions

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Wed 9/21 at 12 p.m. – Productivity in a Hybrid World: Effective Collaboration

How do we collaborate effectively in a hybrid world, incorporating the concepts of real-time conversations, appreciation, feedback, note-taking, etc.? Watch a demo of Teams, Slack, and Zoom and see how two organizations are using these tools to improve collaboration. Join a group discussion about effective collaboration in a hybrid world. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenters:

• Amreetha Nagaraj, MS, CSM, Head of Box Consulting – US East & Canada Regions (Senior Director)
• Diane Harris, PMP, MBA, Director of Information Technology at the Association for Financial Professionals

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Wed 9/21 at 12 p.m. – State Government Relations and Advocacy: Getting Ready for 2023

In 2023, all 50 state legislatures will be in session, considering proposals that could impact associations and their members across a wide range of policy areas. Hear from a panel of state government relations and advocacy leaders who will share their expertise, case studies, and hard-won lessons learned to help get you and your association ready for a busy 2023 in state houses nationwide. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

• Mark Ames (moderator), American Industrial Hygiene Association
• Sherry Stanley Whitworth, FiscalNote
• Matt Tremblay, Electronic Transactions Association
• Tyler Craddock, Legislative Strategies Group
• Davon Gray, American Institute of Architects
• David Lusk, Key Advocacy

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Wed 9/21 from 12 to 6:30 p.m. – Trainual Playbook 2022

The free training event built for growing business leaders. Steal top plays from winning teams. At Playbook, learn to lead, manage, systemize, and scale—all while building an incredible culture and getting more operationally efficient than ever. More info/register.

Host: Trainual

Presenters: Seth Godin and many others

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Wed 9/21 at 1 p.m. – Harness the Power of TikTok, Twitter and Instagram Insights: Boost Your Content Strategy

To enhance your content strategy, you’ll need a deeper understanding of your consumers. TikTok, Twitter and Instagram can all provide the consumer insights you need to jumpstart your content. Learn how to take a data-driven approach to consumer and market intelligence and discover insights and identify critical trends, use emerging social trends to inform your strategy, what to look for from key audience segments and their interests, and how to use popular organic content to inform your media strategy. More info/register.

Host: American Marketing Association

Presenters: Harvey Rañola, Global Head of Media Intelligence, and Mike Baglietto, Global Head of Market Insights, NetBase Quid

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Wed 9/21 at 1 p.m. – How Do First-Party Data and Event Technology Fit into Your Organization?

While an event may only last a couple of days, the opportunity to engage your audience post-event will develop into organizational growth. Discover why it’s essential to involve other departments in your event technology stack and to develop roadmaps on how to integrate applications and data across departments properly. Learn how to leverage your first-party data to grow the event, the benefits of integrating event technology into your organization’s tech stack, critical factors to consider before integration, and ideas on how to maximize engagement post-event. 0.5 CAE/CMP credit. More info/register.

Host: EVA

Presenters:

• Robert Haas, founder, Sphere Data Solutions Group
• Vinnu Deshetty, event tech advocate, EVA

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Wed 9/21 at 2 p.m. – Lessons Learned at ASAE

Hear the top takeaways to share with your association teams. Whether you experienced Nashville first hand or missed this year’s event, this virtual workshop will explore the current state of our associations and how we can truly embrace the opportunities arising from the disruption of the previous two years. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenter: Sean Soth, Advisory Board Chair, Professionals for Association Revenue Leadership

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Wed 9/21 at 2 p.m. – Content Strategies for Driving Webinar and Event Registrations

In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars are only as successful as your ability to get people to attend them. Learn how to optimize your email invitations, pick subject lines and titles, the best days to promote your events, and how to use language that connects. More info/register.

Host: Content Marketing Institute

Presenters:

• Mark Bornstein, VP of Content Marketing, ON24
• Stephanie Stahl, General Manager, Content Marketing Institute

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Thu 9/22 (time unknown) – Digital Engagement Summit

B2B enterprise marketers discuss the future of digital engagement. Leaders share best practices for online gatherings as a permanent fixture in the going-forward hybrid work reality. Learn how virtual events, webinars, and digital campuses fit into their marketing plans and practical advice for 2022-23 programs. More info/register.

Host: Engagez

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Thu 9/22 from 12 to 6:30 p.m. – Trainual Playbook 2022

The free training event built for growing business leaders. Steal top plays from winning teams. At Playbook, learn to lead, manage, systemize, and scale—all while building an incredible culture and getting more operationally efficient than ever. More info/register.

Host: Trainual

Presenters: Seth Godin and many others

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Thu 9/22 at 1 p.m. – Where to Invest Now for Long-Term Hybrid Success

Employing and retaining quality staff is paramount as we face some of the lowest unemployment rates in decades. Yet as unemployment rates go down, operating and other expenses continue to go up, which begs the question: Where should you invest your limited resources and dollars to optimize your workforce? Learn strategies and tactics for purposeful interactions, employee retention, and communication along with time-saving tools. 0.5 CAE credit. More info/register.

Host: Achurch Consulting

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Thu 9/22 at 1 p.m. – Meetings and Events: Site Selection 2023 & Beyond

Gain an overview of the most important considerations for site selection and how those factors may have changed in the last 2 years with the pandemic. Learn how to define objectives for meetings and events in alignment with organizational goals and stakeholder needs, best practices used by associations to prioritize the use of organizational resources to achieve successful meetings and events, and the process used to evaluate outcomes relative to objectives to improve future meetings and events. Hear from three venues so you can start to evaluate your defined objectives against current offerings in the marketplace. 1.5 CAE credits. More info/register.

Host: UST Education

Presenters:

• Donna Jarvis-Miller, CMP, CEM, Director, Membership and Events, American Public Human Services Association
• Adam DePiro, Senior Vice President of Convention Sales, Visit Tampa Bay

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Thu 9/22 at 1 p.m. – Creating New Experiences (Level Up Your Event Game Series)

Whether in-person, virtual, or hybrid, attendees want creative and unique experiences. Attendee expectations are at an all-time high, so we’ll discuss ways to craft experiential elements and how to integrate them into your events. More info/register.

Host: Webex Events

Presenters: Yvonne deFuria, Event Production Manager, and Joanna Johnson,  Event Marketing Manager, Webex Events

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Thu 9/22 at 2 p.m. – Overcoming Economic Headwinds with Continuing Education: 4 Strategies to Boost Membership Value

Explore continuing education strategies that help associations boost membership value in 2023 and beyond. Learn how to identify new opportunities to expand your organization’s CE programs and further their reach through the use of social, online, mobile, and hybrid techniques; create new (and transform existing) material to build dynamic, engaging continuing education programs that focus on niche, industry-specific content while still providing users with the ability to learn when, where, and how they like; and investigate practical examples of innovative and cost-efficient ways to increase non-dues revenue, including modern strategies to effectively promote your continuing education programs and engage with new audiences. More info/register.

Host: Canadian Society of Association Executives

Presenter: Vocalmeet

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Fri 9/23 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

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Fri 9/23 at 4 p.m. – Leading in Times of Crisis

A leader is expected to stay strong and steady through the duration of a crisis which can be challenging. Learn how to define crisis and identify different types of crises, maneuver through times of difficulty and adversity, effectively battle distractions during times of crisis and stress, and adopt successful strategies to navigate your way through any crisis. More info/register.

Host: Fridays@4

Presenter: Maurine Kwende, CEO and Founder of EMK Learning Solutions LLC

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Tue 9/27 at 11 a.m. – Moonshots: Lofty Goals with Huge Rewards

Land among the stars in these high-energy interviews with a few brave adventurers. Those who measure twice and launch once, knowing reaching for the moon isn’t a loony idea when research shows the impact of strong community engagement on strategic business objectives. Hear from the powerful duo behind ASAE’s new ReadyMe soft skills micro-learning and mentoring program. Learn how to tackle big problems members face and create something radically new. More info/register.

Host: JUNO

Presenters:

• Maunda Land, CEO of Land Consulting
• Josh Hotsenpiller, CEO of JUNO

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Tue 9/27 at 3 p.m. – The High Life and Dangers of an Undercover Member

Learn how to go undercover to review association website pages and the results of voicemails, emails, and contact-us forms. Find out what these experiences and interactions can be within any organization through the perspective of an association member. Learn what to look for that may be confusing, unclear, or outdated for your members and prospective members. 1.5 CAE credits. More info/register.

Host: UST Education

Presenter: Jay S. Daughtry, M.Ed., Chief Communications Officer/Owner, CQbd

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Wed 9/28 from 9 a.m. to 4 p.m. – LMS Demo Day

This just-in-time virtual LMS demo day features presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE

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Wed 9/28 at 12 p.m. – How Digital Credentials Can Help Associations Stand Out & Attract New Members

Hear two real-world examples of bringing a digital credential program to life in an association context. Learn how these associations achieved smooth program implementation and successful uptake of badges. Hear about tested tactics for integrating digital badges into marketing efforts to drive association membership and engagement. More info/register.

Host: Credly

Presenters:

• Carrie Abner, Vice President, Credentials and Standards, International Coach Federation
• Veronica Diaz, Ph.D., CAE, Senior Director, Professional Learning and Development, EDUCAUSE

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Wed 9/28 at 3 p.m. – Customize a Diverse Revenue Mix to Meet Your Association’s Needs

Many associations learned a difficult lesson in the past few years of economic uncertainty: Placing all your efforts and resources into a few selective revenue streams can wreak havoc on your budget during difficult times. It’s important to invest in products and services that will diversify your revenue streams. Learn how to build a strategic plan to diversify revenue and better position your organization to respond to unexpected circumstances and events. 1.5 CAE credits. More info/register.

Host: UST Education

Presenter: John Bacon, MBA, VP, Account Management, Naylor Association Solutions

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Wed 9/28 from 3 to 6:30 p.m. – Career Paths to Credentialing

Hear from some amazing people in the credentialing industry and their unique professional journeys—a panel of colleagues who did not take the traditional route to credentialing. Their educational degrees and backgrounds are unique, and their trajectories are exciting. Locations: online and Washington DC. More info/register.

Host: Certification Network Group

Presenters:

• Amy Smith Ressler, Associate Director of Test Security at College Board
• Barry Porter, Account Management, Surpass
• Jennifer Naughton, MEd, CAE, ICE-CCP, SPHR, Principal Consultant and Founder of Naughton Consulting
• Sheri Sesay-Tuffour, PhD, CAE, CEO of the Pediatric Nursing Certification Board
• Benjamin Hunter, Technology Product Manager and Vice President of Sales, Caveon
• Ibidun Layi-Ojo (moderator), Director of Examinations at CFP Board
• Alison Kramer Esq. (moderator), Sales Director at Caveon Test Security

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Wed 9/28 at 8 p.m. – Women in Associations

Women make up the majority of association professionals yet still find themselves outnumbered as they climb toward the top of the association career ladder. Hear from three female pioneers in the association world whose stories will inspire you to push forward and blaze your path as associations continue to evolve. More info/register.

Hosts: Higher Logic and Associations Forum

Presenters:

• Claire Braund, Founder and Executive Director of Women on Boards / President & Building Committee Chair of Central Coast Conservatorium of Music / Non Executive Director of Coast Shelter Emergency Accommodation Ltd
• Hilary Shelton, Chief Executive Officer of ACHPER Victoria
• Claire Hewat (moderator), Association Advisor at Associations Forum and former CEO of Dietitians Australia and Allied Health Professions Australia

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Thu 9/29 from 10 a.m. to 5 p.m. – Fall Symposium (Washington DC and online)

We have combined four dynamic sessions for an in-person one-day event to learn, earn, and network with your peers. See the four session descriptions below in the online descriptions. 4 CAE credits. Location: Washington DC and online. More info/register. Cost: $25. I’m making an exception by listing this paid event because it includes lunch and happy hour, so that’s practically free.

Host: UST Education

Presenters:

• Ray Van Hilst, Director of Client Results, Yoko Consulting
• Bill Conforti, SVP of Strategy and Solutions, Association Analytics
• Brianne Wheeler, Director of Marketing at PropFuel
• Alfred McKelvy III, VP of Strategic Partnerships, Multiview

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Thu 9/29 at 10 a.m. – Is Your Website AWESOMESAUCE or Just MEH?

Learn how to conduct an independent heuristic website review and make improvements that reduce frustration, increase engagement, and advance your goals. The website review includes user behavior, web usability, conversion, messaging, and content best practices viewed through modern web principles so you can walk away with an action plan for your own site. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Ray Van Hilst, Director of Client Results, Yoko Consulting

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Thu 9/29 at 11:15 a.m. – Everything You Want to Know About Engagement Scoring (But Didn’t Know to Ask)

Dive deep into the nuances of creating an engagement model that truly reflects what you value most in your members, and what they value most about your association. Learn the dos and don’ts of building the right model for your association and walk away with tips on how to get started. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Bill Conforti, SVP of Strategy and Solutions, Association Analytics

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Thu 9/29 at 1 p.m. – Need-to-Know Google Analytics 4 Strategies

In July 2023, the current Google Analytics will be replaced by Google Analytics 4, requiring a major shift in how your association uses the platform. Find out about the changes ahead and learn top need-to-know strategies for leveraging the new Google Analytics 4 to improve your website results; increase online purchases and event registrations; inform decisions about your content, programs and marketing efforts; and drive more revenue for your association. 1 CAE credit. More info/register.

Host: Results Direct

Presenter: Dan Scheeler, CAE, EVP, Client Engagement, Results Direct

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Thu 9/29 at 1:30 p.m. – Your Members Are Individuals, Not Just a Demographic

Often, associations are quick to attribute changing membership numbers, participation levels, and overall engagement to generational and cultural characteristics. Studies show that—more than generational and cultural differences—the beliefs, values, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Learn how the unique characteristics of individual members factor into association membership, what associations should be looking at to understand their members and prospects, and how to incorporate the voices of all members to create a more representative organization. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Brianne Wheeler, Director of Marketing at PropFuel

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Thu 9/29 at 2 p.m. –  Measuring Marketing Effectiveness

Marketing effectiveness equates to marketing maturity. Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow. Learn how to measure your marketing maturity, and thereby, your effectiveness across six key categories: research and analytics, branding and strategy, marketing and SEO, UX design and content, technology, and team dynamics. Explore how to move from one stage of marketing maturity to the next. More info/register.

Hosts: Mighty Citizen and Bloomerang

Presenter: Rachel Clemons, Chief Marketing Officer, Mighty Citizen

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Thu 9/29 at 2:45 p.m. – The Attention Economy & How Associations Can Benefit From Integrated Media Plans

Modern economics is driven by how well companies capture and retain the attention of the market. Known as the “Attention Economy,” consumers are trading their attention as if it were a commodity. Learn how to grab the attention of your members in a world of decreasing attention span, how media companies engage and how it can benefit your association, and how to change your mindset to always think boldly and evolve with your industry, including members and vendors. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Alfred McKelvy III, VP of Strategic Partnerships, Multiview

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Thu 9/29 at 1 p.m. – Your Association Tech Stack is Like a Box of Chocolates (Arlington VA)

Each association has a unique ecosystem of applications driving their business. Many associations expanded their tech stack in the last two years to adapt to a hybrid environment with the addition of virtual event tools and collaboration tools. How do association technology leaders cope with ever-expanding tech stacks and avoid redundancies? How do you audit your tech stack to ensure it’s still meeting member and staff needs? How can you make sure that your box of chocolates is the right size and preferred flavors for your organization? Join AWTC for an in-person chocolate tasting and interactive discussion about the evolving and complex association tech stack. Location: Arlington VA. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenters:

• Maddie Grant, Principal Consultant, Propel
• Wendy Sahli, Director of Technology, Regulatory Affairs Professionals Society
• Julie Sciullo, CEO, Association Analytics
• Erin Trost (Moderator), Lead Business Analyst, Association Analytics

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Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon the week before it’s scheduled.

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 Creative Commons licensed photo by Joseph Gatto via Unsplash