Tips for association member recruitment

Aptify

For associations, it’s important to continually bring in new members to backfill those that leave each year due to job loss, job change, retirement, and other reasons. It’s vitally important to the long-term success of your association. . Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . Read the guide, 50 Ways to Boost Association Membership .

Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. Campaign) effort started in 2002 at seven Memphis-area Chili’s restaurants The National Christmas Tree Association modeled the Trees for Troops program after local efforts by growers in the Pacific Northwest.

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SCD Group: 7 Association Membership Articles Worth Saving

SCD Group

AMR Management Services. Stronger by Association. 7 Association Membership Articles Worth Saving. You may want to share these articles with your membership and marketing teams. Rewriting the Rules of Member Engagement: 5 Ways Associations Can Leverage CRM to Drive Interaction and Relevance eBook from Avectra. Manage the Member Lifecycle. Membership and the reason individuals belong to associations has shifted over the years. Pages. About.

Moose to MOOCs and 3 other articles for association executives

SCD Group

What does this mean to associations? Leadership Is A Vital Role For Association Executives via The Forbes Group Do you see yourself as a manager? Most of the association executives I know pride themselves on being top flight managers. Yet despite countless courses and seminars on the techniques of association management, they are continually overwhelmed by unmanageable events. They discover that traditional recruitment appeals no longer work.

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How Do You Get A Volunteer Board to Perform its Best?

Association Leaders

Whether you are a volunteer leader of an association or an association staff member, its critical that you are doing everything you can to help your Board of Directors perform at its best. Hopefully the reason is obvious – if a Board is performing at its best, the association it is leading should achieve its mission. I read an article on this subject in Association’s Now recently that was very interesting.

Speaking to Alabama Law Students about the Association World

Association Navigator

I’m excited to again speak to University of Alabama law students about opportunities in the association world. Many association professionals will admit that they stumbled into association work after doing something else first; this was certainly true for me. Hopefully my presentation will make the students more aware of associations and non-profits so that when a door opens they will be more inclined to pursue an association opportunity. courtesy of [link].

Tips for Managing Millennials - from a real, live millennial!

Association Management

Management is about coping with complexity. Now, as a Program Manager, I’m beginning to think about how this change in the workforce affects the organizations I manage and how those organizations can benefit from recruiting and keeping my peers satisfied in their jobs. In a Fortune Magazine article entitled Everything you need to know about your Millennial co-workers , Katherine Reynolds Lewis. Association Management Management

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

Why Measuring Member Engagement for Unions is More Important Now than Ever Before

Aptify

As a result, unions need to start adapting and thinking more like non-profit associations and clubs. In the past, unions have had a relatively easy time recruiting members and collecting dues. As a result, unions need to start adapting and thinking more like non-profit associations and clubs. Unions need to start adapting and thinking more like non-profit associations and clubs. Managing Your Data. Association Management

Renaming and Rebranding Are NOT the Same Thing

SCD Group

Over the last year, I’ve noticed several association management articles using renaming and rebranding interchangeably. Your association’s name is part of its brand but not all of it. The brand is your association’s promise to its members, customers and other stakeholders. It includes the name, tagline, programs and services that your association “delivers.”.

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Membership 101: Ladders of Engagement Revisited

Spark Consulting

I’ve already talked a little bit about ladders of engagement in the membership 101 series, in that earlier instance, specifically related to joining an association. But they’re also the key to retention, which is critical to the health of your association. According to ASAE’s Benchmarking in Association Management: Membership and Components Policies and Procedures , the average association invests $20,000 a year on recruitment and $15,000 on retention.

SCD Group: Thoughts for Embattled Association CEOs: 3 Lessons.

SCD Group

AMR Management Services. Stronger by Association. Thoughts for Embattled Association CEOs: 3 Lessons from one who’s been there. Before creating and selling my association management company, I served in multiple capacities for a very large ($40 million budget with 200+ staff) international association finishing as the association’s Deputy CEO. When you interview, probe the association leaders. Reverse Mentoring and Associations.

Association Brain Food Weekly: 7.24.20

Reid All About it

The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Jeff Cobb of Tagoras/Leading Learning asks a provocative but reasonable question: Could associations replace colleges? Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Hoover, Vice President of Programs, Association Health Law Association.

Listen up and pay attention. Please!

SocialFish

Got home last night after several hours yesterday discussing personnel issues with my staff and ED, and by a crazy coincidence, saw this article as the main headline in the Washington Posts' Metro Section. (My Next Generation Leaders Speak Out," could shake up the nonprofit sector, which has been successful at recruiting recent college graduates but not always at keeping them. Tags: associations management leadership

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Landing Your Dream Job Doesn't Mean Leaving Your Current One

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. June 21st, 2012 | Posted in Membership Management. Yesterday I came across a really motivating article on Harvard Business Review, entitled “Don’t Like Your Job? For associations that’s easy. The thing I loved about this article was that it suggested you do a little analysis and figure out what about your job do you love. Associations.

Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. Here’s the webinar line-up for the association community for the week of May 2. You’ll learn how to format news articles and blog posts to increase your click-through rate, ensure your website and email communications are mobile compatible, integrate social media into your website and email communications, and build your email list. Recruitment Jam.

Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. Here’s the webinar line-up for the association community for the week of May 2. You’ll learn how to format news articles and blog posts to increase your click-through rate, ensure your website and email communications are mobile compatible, integrate social media into your website and email communications, and build your email list. Recruitment Jam.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

On Facebook, reach out to existing groups and communities of like-minded people to promote your association. Using visual storytelling can help you engage your potential members online because it provides legitimacy for your association , as well as piquing the interest of those who aren’t already familiar with your organization. To learn more about these and other essential features that your team needs, check out this membership management guide from Fonteva.

Associations and the Vision Thing

YourMembership Blog

I am writing from Xperience2015 , YM’s second annual customer conference, where we’re spending three days with more than 300 association leaders and staff. online article: “In a world of constant change, the fundamentals are more important than ever. To his point, association leaders are facing change in unprecedented ways and at a pace that can seem more than a little overwhelming. How do associations compete with a giant like LinkedIn?

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

On Facebook, reach out to existing groups and communities of like-minded people to promote your association. Using visual storytelling can help you engage your potential members online because it provides legitimacy for your association , as well as piquing the interest of those who aren’t already familiar with your organization. To learn more about these and other essential features that your team needs, check out this membership management guide from Fonteva.

Thanks For Playing: Meme Time: Changing the World in 2012

Thanks For Playing

Seeking community in associations since 2008. Then Jeffrey Cufaude wrote a fantastic blog post that drew a ton of comments and that, rumor has it, is about to appear as a full lengthe article in an upcoming issue of Associations Now. How *are* we doing on D&I in associations? Im re-tagging Acronym/Joe Rominiecki and encouraging them to recruit guest bloggers who maybe dont have their own blogs to weigh in. Association blogger and general troublemaker.

The Trick to Innovating with Gen Y

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Let them know how their ideas can best be applied to your association’s goals. It’s not uncommon for managers to dismiss comments made the first week on the job.

Thursday Buzz: Put Your Best Face Forward

Associations Now

Why having a great, well-organized website is important for member recruitment. According to a recent SBI Association Management blog post, it’s why your organization needs to focus on making your website easy to use. “Your website’s homepage is the most important recruitment tool you have to market the value of joining and close the sale,” the firm explained in its post.

Association Brain Food Weekly: 1.20.17

Reid All About it

Monday, January 23 is Community Manager Appreciation Day (#CMAD). If your association has a community manager, I know you already appreciate him or her because your online community would likely fail without their attention. EST featuring outstanding speakers and community manager panels, headlined by Jeremiah Owyang , the founder of Community Manager Appreciation Day. EST – community managers, have the adult beverage of your choice ready and join in.

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Association Brain Food Weekly: 1.20.17

Reid All About it

Monday, January 23 is Community Manager Appreciation Day (#CMAD). If your association has a community manager, I know you already appreciate him or her because your online community would likely fail without their attention. EST featuring outstanding speakers and community manager panels, headlined by Jeremiah Owyang , the founder of Community Manager Appreciation Day. EST – community managers, have the adult beverage of your choice ready and join in.

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Steal This Idea!

Association Adviser

Associations don’t always have all the answers (we know, you’re shocked). the AICPA and the American Nurses Association have basically zero overlap in audiences). In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. After all, you don’t want your association to seem cliquish, or for any member to feel like the association doesn’t respect or value her.

The Board Member’s Role as Face of the Association

Associations Now

By virtue of their position, association board members can be key players in member engagement and recruitment efforts. ” Several readers posted interesting comments, so we decided it was a topic worth exploring more deeply for the next Volunteer Leadership Issue of Associations Now , due out next week. They all said they see the board as a valuable pool of “ambassadors” for recruiting and engaging members.

Steal This Idea!

Association Adviser

Associations don’t always have all the answers (we know, you’re shocked). the AICPA and the American Nurses Association have basically zero overlap in audiences). In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. After all, you don’t want your association to seem cliquish, or for any member to feel like the association doesn’t respect or value her.

Too Many Ideas for Boosting Member Retention? Never!

Associations Now

While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue of Associations Now , get a preview with these bonus ideas on boosting retention from several association pros and experts. If you’re not a journalist, here’s something you might not know about the typical article you read (or video, report, or white paper—”content,” if you must): It’s an iceberg. appeared first on Associations Now

Association Brain Food Weekly: 5.12.17

Reid All About it

Your weekly list of free webinars and events for the association community… How are associations using learning technologies? If you work for a membership organization, please participate in the Association Learning + Technology survey. I love this post by Cecilia Sepp, CAE on AssociationSuccess.org about the screwed-up (my words, but I bet she’d agree) membership model used by most associations. Association Chat). Host: Association Headquarters.

From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . Associations advance America’s economic competitiveness through research and innovation agendas, workforce development initiatives and global thought leader communities. .

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Dues Cycles and Membership Metrics

Associations Now

How does your choice in dues cycle relate to your association’s membership growth and renewal? ” in Associations Now , exploring data on association dues cycles. But how do those different types of dues cycles relate to member recruitment and renewal? Associations on anniversary dues cycles were more likely to have seen an overall increase in membership in 2012, but associations on calendar cycles showed a higher average renewal rate.

New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology.

Rethinking Membership As A Global Engagement Model

GlowGlobally

. The following article was written by Nikki Walker, MCI’s Global Vice President, Association Management & Consulting. No longer can associations continue with their traditional “one size fits all” approach to membership. For decades now, associations have maintained a very traditional approach towards “membership” and membership dues. This is particularly true for associations trying to build their membership outside their home market.

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SCD Group: 10 Reasons Why Content Marketing Benefits.

SCD Group

AMR Management Services. Stronger by Association. 10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. Experiencing the Content Marketing World Conference for the second year reinforced my belief that associations need to reinvent themselves -- and market themselves -- as content-rich organizations. So, the key question is: “Why should my association have a content strategy?”

SCD Group: 4 Ways Content Marketing Builds Associations

SCD Group

AMR Management Services. Stronger by Association. 4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. If you’ve been reading SCDdaily, you know that I strongly believe content management and content marketing are core functions of associations and nonprofits.

Behind China's Great Firewall ? A Social Media Platform Primer.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. These tools have been embraced by businesses, associations, sports organizations, foundations and even the Vatican jumped on board last fall using FaceBook to promote Pope Benedict XVI’s September trip to the United Kingdom. Please note the author of this article Ms. Social Media in China – an opportunity for associations. Association Management.

Stronger by Association: How to Start an Association

AMR Management Services

AMR MANAGEMENT SERVICES. How to Start an Association. Every now and again, we go through a phase when we get multiple calls or inquiries from individuals looking to start an association or formalize a loosely knit group. He wanted to monetize the group by creating an association, establishing a membership dues structure and soliciting sponsors. Do you have different member classifications; e.g., active, associate (for suppliers), student, etc. Pages.

SCD Group: Using Stories and Member Perceptions to Shape Your.

SCD Group

AMR Management Services. Stronger by Association. Using Stories and Member Perceptions to Shape Your Association’s Strategic Planning Process. You’re a board member of an association and you’ve been asked to describe the benefits members receive and why your association would be attractive to those for which it’s intended. ” Sustainable, future success for your association comes from addressing the wants. Pages. About.

Association Brain Food Weekly: 10.26.18

Reid All About it

The weekly list of free educational events and resources for the association community… Innovation isn’t about ideas. His advice and insights make this one of the better articles about innovation I’ve read. Does your association have a learning strategy?