Smooth The Path

FEBRUARY 12, 2019

Like the members she refers, Arlene is no stranger to volunteering. Throughout her member career, she’s been a presenter, appeared in video testimonials, and written articles. Arlene seems almost shockingly engaged but, Arlene’s behaviors are typical of very engaged members. Are you interested?

Member Engagement 68

Member Engagement Strategy Newsletter Leadership 68

Spark Consulting

FEBRUARY 25, 2016

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.

Association Value 150

Association Value Committee Recruiting Recruitment 150

Thanks For Playing

JANUARY 24, 2013

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. Spot it yet?

Association Value 150

Association Value Committee Recruiting Recruitment 150

Smooth The Path

JANUARY 4, 2018

While I was writing the Most Impactful Article post published earlier this week, I got to thinking about how one big idea emerges from the research data every year. An idea so big, I wish I could personally tell everyone in our association community. Make sure you have an Association Value Trigger Point.

Innovation 74

Innovation Member Engagement Member Experience Industry 74

Smooth The Path

NOVEMBER 20, 2018

Neither will the social receptions that are fun but not meaningful or the articles that are a dime a dozen. Most association’s awareness problems are member engagement problems in disguise. Improve your value and deliver exceptional experiences to improve engagement.

Member Engagement 68

Member Engagement Conference Resources Report 68

Smooth The Path

SEPTEMBER 4, 2017

Not only might industry consultants be your competition, but your members might be your competition too. The ones writing articles like ours, or putting on a conference like ours, or conducting research like ours. We are competing for our member’s money, attention, and time. Related: The formula for member engagement.

Project 68

Project Member Experience Member Engagement Industry 68

Associations Now

MAY 21, 2014

A tool for tracking and measuring member engagement can be valuable for any association—if you can decide what “engagement” actually means to you, first. In the last couple of years, you might have noticed an upswell in talk in the association community about tracking and scoring member engagement data.

Member Engagement 40

Member Engagement Committee Case Study Newsletter 40