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The 3 Things Your Next Pricing Survey Must Have

AssociationChat

At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask about value and pricing. Well, not always pricing. The reason?

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A Futurist’s View: On The Amazon Of Certifications

Association Success

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? What if that competitor also had a simple way to sell valuable certifications “in bulk” to your member’s employers? If you happen to work for LinkedIn, please stop reading this article and close this window.

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Association Brain Food: 2.9.24

Reid All About it

I find good reads there, including many of the articles I share here. Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? .

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Why Your Metrics May Need a Second Look

Associations Now

I’m thinking about this in light of an article I wrote on meetings metrics for Associations Now ’s latest batch of Deep Dive articles. Since the pandemic, associations have lowered prices and made it easier for attendees to cancel without serious penalties, making it easier for people to opt out later. Vallaster told me.

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Association Brain Food: 8.11.23

Reid All About it

Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. Host: Certification Network Group (CNG) Wed 8/16 from 11 a.m. Quick hits There is no happiness dial. More info/register.

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Member Experience: Associations’ New Blueprint for Engagement

Smooth The Path

Likely once you find the right color, you’ll start comparing page count and price. The best-priced product will win your purchase. Associations are the sum of their conferences, articles, research reports, and certification. Small transactions are rarely all that emotional.

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Associations Need to Lead Change with Education Programs

WBT Systems

The authors of the whitepaper cite Georgetown University noting “Industry-based certifications address several problems that postsecondary credentials currently face: relevance, accountability, consistency, and portability.” Why Emphasize Technology for Association Education Programs?

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