WBT Systems
JANUARY 3, 2017
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Economies of Scale – reduce costs of delivering education programs.
Associations Now
JANUARY 7, 2024
Recruitment is close behind at 30 percent.) In a recent Harvard Business Review article, author and consultant Greg Alexander discussed the problem of the “ bottleneck boss ” a leader who stifles employee progress through micromanagement and a refusal to delegate. Naturally, this poses a concern for association leaders on two fronts.
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WBT Systems
JULY 24, 2018
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Gain or maintain professional certification (12 percent). The most effective recruitment techniques, in order: Word-of-mouth recommendations. Email marketing.
GrowthZone
MAY 28, 2019
The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. This article covers two aspects of membership certain to appeal to this generation. Young professionals are always looking for new ways to grow their skills and education paves the road to success in any industry.
WBT Systems
JULY 31, 2018
Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” They’ve built content partnerships with recruiters and PR agencies.
Nimble AMS
FEBRUARY 16, 2022
You can sell multiple items to your members – everything from events to subscriptions to branded merchandise to training and certification courses. by predicting which members are most likely to register for a specific course or certificate program and then target your educational content by recommending relevant offerings.
WBT Systems
APRIL 4, 2017
There have been some interesting articles and blogs posted in recent weeks with great ideas for engaging members in learning, curating online content to ensure relevancy, and ensuring your organization has a strategically digital mindset. Using Digital Credentials to Close the Skills Gap.
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