YourMembership

MAY 22, 2017

Here’s a guest blog article from Abila‘s Amanda Myers wrapping up the event in D.C. Although it’s not ASAE’s […].

Conference 210

Conference Communications Marketing Industry 210

Elevating Engagement

FEBRUARY 19, 2024

During the last Member Engagement Lab , Barbette asked: People are afraid to volunteer because they get stuck in that role. The association doesn’t have editorial staff, so the members do the research, interviews, writing, and editing. I’m popping in another question from the Member Engagement Labs here.]

Committee 87

Committee Project Content Member Engagement 87

Blue Sky eLearn

OCTOBER 19, 2020

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. However, it’s likely that your more traditional engagements are on pause.

Association Management 250

Association Management Committee Learning Management System Software 250

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169

Strategy Social Media Discount Newsletter 169

Aptify

FEBRUARY 14, 2023

Growing your union and keeping it going strong , requires actively and continually engaging with members and the communities you serve. The Air Line Pilots Association (ALPA), the world’s largest airline pilot union, drives deeper member engagement with Aptify.

Software 72

Software Recruiting Recruitment Member Engagement 72

Elevating Engagement

SEPTEMBER 6, 2023

Amanda Lea Kaiser A version of this article was originally published by Lead Marvels. Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. Here Are a Few Ideas for You How Do You React to Negative Public Feedback?

Newsletter 52

Newsletter Case Study Member Engagement Library 52

Association Adviser

MAY 23, 2018

One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Engaging and relevant content is probably first on your list, as it should be. Why is that? Take it to the polls.

Revenue 62

Revenue Communications Survey Team 62

Association Adviser

MAY 23, 2018

One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Engaging and relevant content is probably first on your list, as it should be. Why is that? Take it to the polls.

Revenue 62

Revenue Communications Survey Team 62

Aptify

MARCH 4, 2019

When the information being provided is valuable, members are more likely to frequent the site and update their contact information and preferences. Further, unions can utilize expanding AI tools to passively track what pages the member visits, articles and links clicked, and purchases made through the union. Managing Your Data.

Member Engagement 56

Member Engagement America Recruiting Recruitment 56

Wild Apricot

MARCH 23, 2015

Can increasing member engagement through effective interactive feedback impact renewal rates? Here''s an overview of an MGI article that proved it can. Membership renewal Communications'

Member Engagement 150

Member Engagement Communications 150

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 64

Revenue Communications Newsletter Directory 64

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Yet at the same time, only 1 in 5 say they have a good understanding of their readers, member and advertiser needs.

Communications 63

Communications Content Survey Analysis 63

Ngage Management

APRIL 26, 2023

Engaged members are happy members, right? But how do you foster member engagement, and therefore achieve member retention? First, let’s define member engagement: it is the continuing interaction between an association and a member for beneficial value.

Committee 52

Committee Survey Newsletter Social Media 52

Smooth The Path

FEBRUARY 24, 2022

On the other hand, the medical community could better communicate the details behind what to do when things get out of hand. We wish members would do what they should do. If they would engage a little more, they’d see how engaging the association can be.

Communications 136

Communications Tips Resources Member Engagement 136

Association Adviser

JUNE 18, 2013

Many associations spend time reminding members about their programs and industry outreach efforts, but they forget to explain to the players in their industry why it should matter to them. Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement.

Communications 60

Communications Social Media Georgia Member Engagement 60

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5% Many have focused on email communications.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Reid All About it

FEBRUARY 9, 2024

I find good reads there, including many of the articles I share here. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. Host: Reston-Loudon Idea Swap for Associations Speaker: Diane DiResta, CSP, is Founder and CEO of DiResta Communications, Inc.

Newsletter 266

Newsletter Certificate Denver Case Study 266

GrowthZone

FEBRUARY 22, 2018

Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. and share it with your members now. a blog, article, book suggestion, or person they should connect with)—not a sales piece.

Member Engagement 168

Member Engagement Resources Tips Tools 168

MemberClicks

APRIL 12, 2024

In this article, we will take a closer look at membership churn and its common causes. We’ll provide insights into how to improve retention rates and how to keep members engaged. Increasing member numbers for any membership-based organization is far too difficult to allow churn to cause an organization to slow down.

How To 52

How To Member Engagement Review Survey 52

AssociationChat

DECEMBER 21, 2023

can really help communicating. Readers, what would you suggest for our anonymous member? Engaging Questions for Association Professionals How would you address a situation where a leader makes a significant decision without board consensus? Let’s continue to nurture this community! [ How did you handle it?

Leadership 52

Leadership Review Communications Member Engagement 52

Reid All About it

DECEMBER 6, 2019

MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. You’re not alone.

LMS 221

LMS Software Revenue Cost 221

Association Success

OCTOBER 23, 2020

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . Want to unlock the secrets to cultivating members’ loyalty?

Newsletter 78

Newsletter Revenue Recruiting Recruitment 78

Association Success

MAY 30, 2019

While advocacy has always been one of the most powerful ways that associations engage their members, some associations struggle to link and communicate that work back to their members in a way that shows them that “My association is fighting for me!”. COMMUNICATE… AND INTEGRATE! That’s wrong. AVOID THESE PITFALLS!

Discount 130

Discount Communications Certificate Survey 130

Nimble AMS

OCTOBER 1, 2021

Earlier this year, my colleague wrote an article on this blog about digital transformation and its importance to the future of associations. Here are some key findings and what you can do with them for your organization. . It’s time to move beyond traditional in-person only events. .

Certificate 78

Certificate Learning Management System Tips Course 78

SCD Group

NOVEMBER 29, 2015

Member Engagement: It’s Not About You By Anna Caraveli and Elizabeth Engel, CAE via Jamie Notter blog The truth is that associations cannot create engagement for our members. Rather, the members choose to become engaged because they perceive and experience value they need to succeed. Be user-centric.

millennials 40

millennials Social Media Member Engagement Communications 40

Reid All About it

JUNE 9, 2023

This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. Membership Mondays This month’s discussion will be focused on driving engagement for associations with limited budgets and resources, a problem that plagues us all regardless of staff size. Event marketing. More info/register. 1 CAE credit.

Revenue 205

Revenue Chicago Content Leadership 205

Smooth The Path

JUNE 18, 2019

But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. That’s because new member onboarding programs raise new member renewal rates by nearly 10% on average, according to the New Member Engagement Study.

Organization 108

Organization Member Engagement Member Experience Video 108

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. The Challenge. The Solution. TSAE earns non-dues revenue on a portion of each sale.

Case Study 83

Case Study Texas Guidelines Revenue 83

Reid All About it

JANUARY 7, 2022

I keep seeing articles advising managers to coach, not command. If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. A site that lets you access articles behind paywalls. Chapter coaching.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Elevating Engagement

APRIL 28, 2023

Tune Up Your Tone The tone your organization uses to communicate with members sends a signal. Members, especially first-timers, infer essential factors like the nature of the community: inclusive or exclusive, helpful or closed off, friendly or clique-ish. Others station designated welcomers at registration.

Member Engagement 90

Member Engagement Recruiting Recruitment Project 90

Reid All About it

APRIL 2, 2021

Association member communications. Interested in grading your association communications? I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. – Facilit8me: Community of Practice. More info/register.

Revenue 335

Revenue Conference Industry Education 335

Associations Now

JANUARY 30, 2020

A crisis communications plan will help you expect the unexpected. In preparation for these situations, organizations can create a crisis communications plan. Typically, this group includes the CEO or executive director, the head of communications, and the board chair. A recent MemberSuite article outlines how to do it.

Communications 89

Communications Member Engagement Team Examples 89

Associations Now

APRIL 30, 2019

Your members create a culture that leaders and staff should understand and act on. One association executive, speaking from experience, explains how the nuances of membership culture drive member engagement and volunteer involvement. Beth Brooks, CAE, has spent a lot of time getting to know her members.

Texas 102

Texas Member Engagement Committee Communications 102

Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Hear about some major considerations for online engagement. Online learning myths.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

AUGUST 11, 2023

Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. Chief Communications Officer/Owner, CQbd Wed 8/23 at 1 p.m. Quick hits There is no happiness dial. More info/register.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

OCTOBER 29, 2021

Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. Host: ASAE Professional Development Professionals Community. EST – Building Your 2022 Communications Plan. He describes his S.C.O.R.E

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

JUNE 26, 2020

Now he’s sharing the “woes and wows” of his experience in an article at EdSurge as well as “three tips for virtual conference organizers to consider, based on hours of my life that I will never get back.”. Hear about some major considerations for online engagement. Presenter: Sheri Singer, owner of Singer Communications.

Montana 370

Montana Conference Content Education 370