Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Associations Now

JANUARY 13, 2017

Your association’s annual meeting is likely your biggest event of the year, but are you leveraging it to recruit new members? Terry Ibele at Wild Apricot reports on one association that was able to quadruple its membership numbers within five years thanks to several smart recruitment tactics at its annual meetings. Keep Your Content.

Recruiting 40

Recruiting Recruitment How To Social Media 40

Arc 3 Communications

NOVEMBER 18, 2021

Thought leadership is not necessarily just a type of content, but a type of content marketing. According to Marketing Insider Group , this type of content marketing involves tapping into the experience and knowledge of your industry or business to answer the biggest questions on the minds of your audience on a particular topic.

Content 52

Content How To Newsletter Leadership 52

Membership Marketing

JANUARY 10, 2018

Develop Dues Notification Letter, Email, and Article – It is unlikely that you can communicate with members too frequently about a change in their membership. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Association Adviser

JANUARY 2, 2019

They often become involved in advocacy efforts (or not) based on how it may help them grow professionally and achieve their career aspirations. The content (inclusive of articles, tips, tools, and other resources) you need to maximize your career center’s success will be found across the organization.

How To 86

How To Project Content Recruiting 86

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

Association Success

MARCH 27, 2017

If you’ve read my article on the pros and cons of hiring a freelancer , then you might be convinced at this point that it is the right move. How to Hire a Freelancer for Your Association. The first thing you should do as an association recruiter is go to Linkedin. How to Compensate a Freelancer. Search Local First.

How To 76

How To New York City DC United States 76

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

Associations Now

JANUARY 30, 2017

How To Simplify Content Promotion with the Twitter Leapfrog Method https://t.co/SxgXN4OaFx. SocialFish proposes a tactical way to use Twitter to ensure that your content is reaching highly targeted influencers who will share your articles. The post Monday Buzz: Recruiting Student Volunteers appeared first on Associations Now.

Recruiting 40

Recruiting Recruitment New York Proposal 40

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. Mike Murray, Content Marketing Institute ). Elise Dopson, Databox ). Tue 1/14 at 1 p.m. –

LMS 243

LMS Software Chicago Washington 243

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. How to read more books. .* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. This is one of the most useful articles I’ve read on the topic. Go explore!

Video 221

Video Certificate LMS Review 221

Reid All About it

NOVEMBER 24, 2017

The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits. WBT Systems explains how learning pathways benefit your industry, association, and learners , and how to get started.

Chicago 150

Chicago Recruiting Recruitment Video 150

Association Adviser

JUNE 29, 2016

Benefits for mentees range from a boost in self-confidence to life-long positive professional impacts, such as learning how to speak up and be heard and understanding how to accept feedback. In this article, we share our top tips for keeping up with the seven stages of your mentoring program life cycle: Pre-evaluation and research.

How To 60

How To Georgia Recruiting Recruitment 60

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. But how much more? Marketing General has some helpful base formulas you can use as a starting point.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Spark Consulting

OCTOBER 17, 2017

According to ASAE’s Benchmarking in Association Management: Membership and Components Policies and Procedures , the average association invests $20,000 a year on recruitment and $15,000 on retention. It’s cheaper and easier to keep an existing member than to get a new one.

Recruiting 225

Recruiting Recruitment Cost Price 225

WBT Systems

MAY 22, 2018

Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. When deciding how to spend their professional development budget, your prospects are not going to be ruled by their emotions alone. Make it a limited time offer.

Sample 150

Sample Education Course Recruiting 150

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Review 259

Review Raleigh Class Education 259

Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

SCD Group

JULY 22, 2012

7 Association Membership Articles Worth Saving. You may want to share these articles with your membership and marketing teams. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. Market penetration. Explore marketing channels. So Why Test in Membership Recruitment?

Discount 40

Discount Price eBook Recruiting 40

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. At First Round Review, Jessmina Archbold says self-care is not what you buy yourself, it’s how you work on yourself. How to Find Your Hidden Culture Patterns. Fri 3/19 at 1 p.m. – 1 CMP credit.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. Recruitment Jam. 1 CAE credit.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. Recruitment Jam. 1 CAE credit.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

AUGUST 28, 2020

it’s why you feel awful: here’s how to pull yourself out of despair and live your life. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. Tara Haelle ).

Montana 359

Montana North Carolina Content Certificate 359

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. For one compelling reason.

Leadership 88

Leadership Social Media Case Study Industry 88

Delcor

MAY 16, 2023

With calls to temporarily pause development on AI technology and growing concerns about how AI may impact the job market, you may be feeling a growing sense of anxiety about the future. With Hinton leaving Google, other companies and research organizations may try to recruit top AI researchers and engineers away from the company.

Technology 52

Technology Recruiting Recruitment Content 52

Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. Learn the how and why of doing it successfully. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. How to Get in on the Game.

Content 40

Content Marketing Chicago United States 40

Membership Marketing

DECEMBER 28, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to Recognize a Good Strategy? Labels: Marketing Planning , Membership marketing strategy. Speaking Engagements.

Strategy 40

Strategy How To Marketing Price 40

Reid All About it

JULY 28, 2017

“Look how great, Forbes gives me a quote of the day and a FREE BANNER AD before I am able to read the article I came here to read,” said no user ever. That’s just one of many user experience fails listed by Fabricio Texeira in an article titled “ Said no user ever.” Learn How to Take Your Email Game to the Next Level.

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

OCTOBER 4, 2019

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby! 1 CAE credit.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

JULY 23, 2021

WBT’s post describes why your association would want to offer mixed-age learning programs and suggests how to get started. MemberSuite explains how to ensure your AMS reports provide the data your co-workers and volunteer leaders need for insight and decisions. Marketing General Inc. Marketing General Inc. Digital nomads.

Video 195

Video Technology Content Strategy 195

Reid All About it

OCTOBER 27, 2017

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ Here’s an article that will give you the heebie-jeebies before Halloween. Learn what the new rules around CME and performance/quality improvement mean, and how to prepare for implementation.

LMS 150

LMS millennials Blended Learning System 150

Associations Now

JANUARY 31, 2020

Volunteers can sometimes be difficult to recruit—but asking them the right way helps. Some thoughts on how to use it and how to maximize its value: Break up a bigger task. Here are some ways to make microvolunteering work for your association. Encourage standout microvolunteers to step up.

Resources 104

Resources Charlotte Recruiting Recruitment 104

GrowthZone

SEPTEMBER 25, 2017

Membership pro, Frank Kenny, explains content marketing through social media and why digital marketing is necessary to bridge the two. So, you logically declare content marketing doesn’t work for your audience. You give a lot of thought to each piece you create. You keep your target audience in mind. Done, done, and done.

Content 92

Content Social Media Video Recruiting 92