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The CEO’s Guide to Association Innovation

Association Adviser

When I say the word innovation to you, what feelings does this word evoke? In a recent research study association professionals reported that innovation is synonymous with risk, big expectations, large investments, long commitments and failure. Wouldn’t it be nice to have a guide to association innovation?

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How to Boost Trade Association Membership: A Complete Guide 

MemberClicks

These hubs are more than just groups; they are platforms for innovation and growth. These organizations foster collaboration, share industry-focused research, and create spaces where members like you can network and learn. This can offer you insights, data, and trends specific to your industry that aren’t accessible elsewhere.

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Turning Our Members’ Problems into Opportunities

Smooth The Path

The trouble is, many associations are losing members because they are no longer solving problems that members can’t solve for themselves. Industry articles are published for free on the Internet. They focus even more on what is best for the association and not on what is best for members. Focus on What We Do.

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Association Brain Food Weekly: 6.6.16

Reid All About it

That’s why we need articles like this one from Brianna Lawson at Naylor Association Solutions: Kick Your Association’s Webinar Promotion Up a Notch. Learn how to apply event design thinking using the #EventCanvas, a practical visual language and innovation process to describe, challenge, and design high-stakes events. What the heck?

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We Should Value Members Who Value the Association the Most

Smooth The Path

These companies define arch-types and use that arch-type when talking about new strategic, marketing or innovation plans. Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. The best ones, the most forward-thinking ones, the most engaged members.

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Association Brain Food Weekly: 2.18.22

Reid All About it

I recently downloaded (for free) one of them, Advancing Business-Venture Innovation , because I’ve been enjoying the interviews and articles at Association Ventures Playbook by Barry Barresi, one of the authors of the research study. How Thriving Associations Are Embracing Innovation and Blazing a New Trail to Relevance.

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Association Brain Food Weekly: 2.11.22

Reid All About it

He suggests identifying the sources and magnitude of resistance to innovation within your association and shares an eight-step plan for activating strategic optionality thinking on your board. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there.

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