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In my recent Association Insights video, I dive into the crucial metrics for measuring PR success. It’s not just about media coverage; it’s the quality that counts. You can assess the reach and alignment with your target audience, plus the overall tone of the coverage. Engagement and sentiment on social media and online articles are also key indicators, showing public perception in real time.
Additionally, website traffic and the impact on membership growth and event attendance provide tangible evidence of PR’s effectiveness. By focusing on these metrics, you can refine your strategies, ensuring PR efforts robustly support your association’s goals.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd