Smooth The Path

SEPTEMBER 9, 2021

For example, the data from breakout group conversations can offer an association insight about what members want and need. Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports.

Conference 78

Conference Report Industry Content 78

Reid All About it

JUNE 3, 2016

That’s why we need articles like this one from Brianna Lawson at Naylor Association Solutions: Kick Your Association’s Webinar Promotion Up a Notch. – Best Practices: Using Digital Metrics to Gain Member Insight. Not on their Resources page, not on their home page. What the heck? More information/registration. Host: AENC.

North Carolina 150

North Carolina Raleigh Marketing Conference 150

MemberClicks

OCTOBER 23, 2023

Consider all the exclusive resources, networking opportunities, training sessions, and other benefits that members gain access to. Delve into the specifics: Are there industry webinars exclusive to members? Insightful articles that tap into the latest trends? Remember, it’s these unique offerings that set you apart.

How To 52

How To FAQ Software Florida 52

Smooth The Path

MARCH 10, 2016

Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. Then we can use our data and other methods to get member insights and find out what is common between them, what their problems are, what their goals are and what their needs and preferences are.

Member Insights 60

Member Insights Innovation Industry Content 60

Smooth The Path

FEBRUARY 17, 2016

The trouble is, many associations are losing members because they are no longer solving problems that members can’t solve for themselves. Industry articles are published for free on the Internet. Let’s find a problem for members that they can’t solve themselves and solve it for them. Focus on What We Do.

Directory 60

Directory Innovation Survey Project 60

Smooth The Path

FEBRUARY 9, 2017

If you are sometimes baffled by your member’s decisions or your board’s decisions check out a timely article I recently became aware of. The idea of the article is to openly, objectively seek out the other side’s argument. Dive into your member’s stories and find out how close you are.

Survey 60

Survey Project Conference Content 60

Reid All About it

OCTOBER 13, 2017

The weekly list of free professional development events for the association community… I’m excited and honored to be heading to Association Charrette today with 19 other association geeks for a weekend full of “insightful conversation about emerging trends and disruptions” in the association industry. Location: Annapolis MD.

DC 150

DC Washington Content Tools 150