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My top 8 highlights from RSA’s e-newsletter

Optimist Consulting

I delivered an e-newsletter workshop recently for a client. One of the activities I took the group through was looking at other membership organisation’s e-newsletters. Here is what I like about the e-newsletter: Clean header area: It is clean and simple which helps the messages underneath to cut through with ease.

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5 resources for boosting recruitment and retention

Association Success

With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list?

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Program Goals and Marketing Objectives

Eric Lanke

We want to recruit new members. We populate our weekly e-newsletter with information about our conferences. One of the activities we engage in to achieve that outcome is placing a promotional article in each week's e-newsletter. We published more articles in our e-newsletter than we ever have before!"

Marketing 113
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5 ways associations can change their data for the better

Association Success

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . The artificial intelligence-powered newsletter from rasa.io

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5 things association professionals need to know

Association Success

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io How do we come up with this list?

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How to boost non-dues revenue through sponsorships and advertising

Aptify

Drop the sponsor’s logo on the research, include a company boilerplate, offer to include a commentary article, and include the company name in promotions as a research sponsor or partner. Advertising and premium publications – Does your organization send out publications, such as an email newsletter or a magazine?

Revenue 72
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” They’ve built content partnerships with recruiters and PR agencies.