Association Success

OCTOBER 23, 2020

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . The artificial intelligence-powered newsletter from rasa.io

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Newsletter Revenue Recruiting Recruitment 78

Association Success

OCTOBER 2, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io How do we come up with this list?

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Newsletter Strategy Content Technology 148

Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities.

Montana 259

Montana Revenue Case Study Conference 259

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

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Revenue Communications Newsletter Directory 64

Association Success

JULY 16, 2020

The following list includes curation tools that make it easier to sift through articles, videos and other online content to find what is relevant to your audience, as well as short descriptions of their specific features. with each tool to create smarter email newsletters. At rasa.io, our focus is on building smarter email newsletters.

Tools 122

Tools Content Marketing Newsletter 122

GrowthZone

DECEMBER 3, 2021

In one of his newsletters, he sent a word find similar to the one in this article. growth member engagement onboarding revenue chamber associations. Membership expert Frank Kenny recently shared an idea to boost social media engagement and proved it worked. Can you find the words we’ve scrambled in the puzzle?:

Social Media 78

Social Media Newsletter Email Marketing Member Engagement 78

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. You’ll walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). The countdown is on!

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Newsletter Certificate Technology Strategy 195

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

WBT Systems

FEBRUARY 27, 2018

Besides increasing attendance and revenue, you also want to develop and deepen your relationship with this segment of the market so you can better understand their educational needs. For example, break up a long article into shorter blog posts. How to use content to market your educational programs. Conference recordings.

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Content Marketing Education Course 150

GrowthZone

JULY 16, 2020

Email/Newsletter signup. Latest blog posts/articles. to Streamline Non-Dues Revenue. Contact Info (mail, phone, email, etc.). Terms of Use. Privacy policy. Required Data Privacy links . Call to Action (e.g., upcoming events). Social Icons. Awards and Certifications. Press/Media Information. Site search tool.

Social Media 117

Social Media Certificate Newsletter Review 117

Higher Logic

JANUARY 30, 2018

All those elements provide a great member experience, which can help increase member acquisition, retention, and revenue. These professionals provide services such as posting articles and spurring new member-generated forum threads in your online community, as well as answering community questions. Event Planning.

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Event Planning Video Project Content 218

WBT Systems

SEPTEMBER 12, 2017

Send a post-conference newsletter to attendees. Send them a newsletter with: Links to session handouts, slides, and recordings. Give members a discounted rate and make sure your association gets a commission or affiliate revenue. Share those success stories on your blog or in your newsletter. Send reminders.

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Conference How To LMS Newsletter 210

Reid All About it

JUNE 16, 2023

Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. We develop expertise from researching, thinking and writing. Don’t give that up! Quick hits Good news!

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Project Tools Revenue Metro 195

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Bolster is further by including curated articles that have important industry information and market trends.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Association Freak

APRIL 10, 2024

This article steps up to be your champion in this fight, offering a treasure trove of insights and strategies to turn passive members into enthusiastic participants. Conversely, low-impact, frequent actions like receiving newsletters may not generate significant engagement on their own.

Member Engagement 72

Member Engagement How To Discount Survey 72

Associations Now

AUGUST 18, 2019

The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. The growth in more focused meetings in turn brought in increased sponsorship revenue, he adds. To that end, NAFCU revamped its daily advocacy newsletter to highlight just-the-facts content. The secret?

Strategy 92

Strategy Kansas Revenue Newsletter 92

Associations Now

FEBRUARY 6, 2020

I collect whatever articles I can find and with 2020 being such a milestone year, there was a plethora to choose from. Sustainability will become a measure of success that equals importance with revenue and attendance. Planners need to be aware of and prepared for these issues affecting events the most today. Interested in more?

California 129

California Newsletter Team Revenue 129

Associations Now

DECEMBER 9, 2018

In an article last week in the Wall Street Journal , columnist Christopher Mims argues that “ every company is a tech company ,” and that the age of siloing tech issues in an organization has long since passed. But two articles I wrote for AssociationsNow.com last week helped bring the idea home for me.

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Leadership Newsletter Technology Examples 103

Disciple Media

JANUARY 10, 2024

The Disciple platform puts you totally in control of your business, your revenue and the experience that you give your members. In this article, we’ll explore the key features of the platform and how our community app builder works. Our platform is flexible to suit different revenue models.

Revenue 36

Revenue Content Social Media Cost 36

Association Adviser

NOVEMBER 13, 2018

Look at your data analytics platform for your website and let data about which articles are most popular guide your decisions about the type and length of articles you should post on your blog. The appropriate length for an article will then depend on which blog you want to use. This is definitely something to consider.

Member Engagement 61

Member Engagement Survey Social Media Communications 61

WBT Systems

JULY 31, 2018

In a recent Associations Now article , they referred to their strategy as “priming the pump.” A targeted newsletter and streaming video series helps them build rapport with prospects. A job board will attract millennials—and revenue too thanks to the employers who post positions. Tips for cover letters. Rookie resume mistakes.

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millennials Resources North Carolina Certificate 150

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. I’m happy to report my mornings are more productive now – and I haven’t suffered.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. I’m happy to report my mornings are more productive now – and I haven’t suffered.

Charlotte 150

Charlotte DC Washington Newsletter 150

.orgCommunity

NOVEMBER 29, 0002

Posting content for members on YouTube is kind of like stopping your magazine or newsletters and instead, just posting those on social media. When you post on social media, 3 things happen; Your Brand Starts Eroding – There is something about reading an article coming from an authentic brand in a formal way.

Social Media 40

Social Media Content Video Revenue 40

Associations Now

JULY 18, 2017

Instead, it will push a subset of readers toward multiple tiers of registration: Those who read more than three articles per month will be asked to sign up for the publication’s newsletter, giving them access to eight additional articles.

Newsletter 49

Newsletter Revenue Content Products 49

SBI

AUGUST 29, 2018

Many associations need a reliable source of non-dues revenue, and income from sponsorships is a crucial part of their ability to serve their membership and advance their mission. Place a “Sponsor Spotlight” in your monthly newsletter. You successfully solicited sponsorships to help support the mission of your association.

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Newsletter Revenue Survey Cost 63

Association Success

OCTOBER 27, 2020

Think of the last excellent blog post or article you read, then ask yourself two questions: Did you care more about where it was published, or the ideas it put forth? A longtime member might share a post that prompts new members to join, or someone in a related industry might get their entire office hooked on your newsletter.

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Content Strategy Library Newsletter 107

Reid All About it

APRIL 12, 2019

Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Unlocking Revenue by Driving Learner Engagement. More info/register.

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LMS Pennsylvania Innovation Education 276

Membership Marketing

JANUARY 10, 2018

Develop Dues Notification Letter, Email, and Article – It is unlikely that you can communicate with members too frequently about a change in their membership. An article published in the association’s newsletter can address the careful process that was followed to make the changes and the larger benefits to the industry and to members.

Communications 56

Communications How To Recruiting Recruitment 56

Association Adviser

APRIL 16, 2013

In this article, Howie Jacobson discusses how you sabotage your own creativity and what to do to prevent it. Do the publishing experiences of the associations in this article reflect your association’s member communications? Does your association have a magazine, newsletter, directory or website in need of revival?

Georgia 60

Georgia Directory Newsletter Revenue 60

MemberClicks

APRIL 5, 2022

In this article, you’ll find: 9 Ways Your Chamber Can Support Local Businesses 7 Chamber of Commerce Event Ideas. You can promote seasonally through: Email campaigns Chamber newsletter Special social media posts Print ads Special highlights on your website. But fresh ideas can be hard to come by! 9 Ways You Can Support Local Business.

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Directory Social Media Video Discount 52

WBT Systems

SEPTEMBER 5, 2017

When you listen to a podcast every week, it inevitably becomes a real presence in your mind, in the way that reading a writer’s articles does not,” said Slate Plus editorial director Gabriel Roth. Increasing revenue and membership with podcasts. There’s an intimacy with podcasts that makes people interested in getting more.”.

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Content Education Products millennials 150

Association Adviser

JULY 16, 2013

5 ideas in this article. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Shanna Mallon. Socialmouths. Which Tactics Work Best for Email Marketing?

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Directory Newsletter Email Marketing Social Media 60

Associations Now

AUGUST 22, 2017

But strangely, this logic seems to go against the recent headlines we’ve seen around this—including a Pew study that found the old-standby email newsletter is more successful than a standalone app. Additionally, the study found that the average monthly traffic to large news sites went up by 4 million between 2014 and 2016.

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Video millennials Social Media Revenue 64

Reid All About it

JULY 10, 2020

In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. Revenue and Pricing Strategies for Virtual Events. Virtual conference sponsorships. 1 CAE credit.

Montana 365

Montana Content Price Strategy 365