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Use Price Anchoring to Price Your Virtual Event!

Aaron Wolowiec

Are you struggling with how to price your upcoming virtual event? If so, then this article is for you.

Price 245
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The 3 Things Your Next Pricing Survey Must Have

Aaron Wolowiec

At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you. They'’ve found that most surveys require three core components.

Price 208
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Don’t Lead with Lower Prices

Aaron Wolowiec

Have you ever seen an ad that says “New Low Price” ? Or did it make you question why the price was lowered? In this article, we talk about the psychology of how you position discounts, and why it matters. What effect did that have on you? Did it make you want to purchase the item?

Price 147
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The 3 Things Your Next Pricing Survey Must Have

AssociationChat

At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask about value and pricing. Well, not always pricing. The reason?

Price 124
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Top 10 Membership Site Platforms in 2023 (Reviews & Pricing)

Raklet

Tune in to this article to. The post Top 10 Membership Site Platforms in 2023 (Reviews & Pricing) appeared first on Raklet - All-in-one platform to grow your audience. Thinking to create a new membership site? You have come to the right place!

Price 40
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Do My Competitors Matter?

Aaron Wolowiec

“When it comes to pricing and value propositions for our association’s products, do our competitors matter?” That's the question that we're going to tackle in this article.

Price 130
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Behind an Association Journal’s Open-Access Move

Associations Now

“In the past, there were a couple articles per issue that were open access on the web, but it was frustrating,” he said. Somebody who wasn’t a member of ACM would go to the website, read one article, then they click on the next one, and it would say, ‘No, you can’t do this because it’s not open access.’”