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Membership 101: Ladders of Engagement Revisited

Spark Consulting

According to ASAE’s Benchmarking in Association Management: Membership and Components Policies and Procedures , the average association invests $20,000 a year on recruitment and $15,000 on retention. It’s cheaper and easier to keep an existing member than to get a new one. That’s one potential ladder.

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Defining Your Member Value Proposition

MemberClicks

In this article, we will explore the definition of a value proposition and why it is important. An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.”

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Association Brain Food: 6.2.23

Reid All About it

Technology decisions. Achurch Consulting provides guidance for deciding when to add new technology to your staff’s toolkit. Nine times out of ten, humans are to blame when technology doesn’t live up to expectations. Nine times out of ten, humans are to blame when technology doesn’t live up to expectations. CAE credit. .

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Association Brain Food Weekly: 4.12.19

Reid All About it

Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. In this post, he focuses on data management and digital strategy. Host: PCMA.

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Landing Your Dream Job Doesn't Mean Leaving Your Current One

YourMembership

Technology. Yesterday I came across a really motivating article on Harvard Business Review, entitled “Don’t Like Your Job? The thing I loved about this article was that it suggested you do a little analysis and figure out what about your job do you love. This article can help give you some ideas to work on.

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SCD Group: 7 Association Membership Articles Worth Saving

SCD Group

7 Association Membership Articles Worth Saving. You may want to share these articles with your membership and marketing teams. Changing technology – there have been more changes in the past 5 years then in the previous 50 years. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. A near-death experience has enabled him “to envision an alternate ending to the AI story —one that makes the most of this amazing technology while empowering humans not just to survive, but to thrive.” More info/register. Host: Smart Meetings. Wed 7/26 at 8:30 a.m. –

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