Membership 101: Ladders of Engagement Revisited
Spark Consulting
OCTOBER 17, 2017
According to ASAE’s Benchmarking in Association Management: Membership and Components Policies and Procedures , the average association invests $20,000 a year on recruitment and $15,000 on retention. It’s cheaper and easier to keep an existing member than to get a new one. That’s one potential ladder.
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