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Association Brain Food: 2.9.24

Reid All About it

eShow predicts five event trends for 2024 and describes how technology can help you stay on top of them. They describe how technology can help strengthen your organization’s culture. I find good reads there, including many of the articles I share here. Hear how the speaker’s team developed a price elasticity forecast.

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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups.

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Behind an Association Journal’s Open-Access Move

Associations Now

“In the past, there were a couple articles per issue that were open access on the web, but it was frustrating,” he said. Somebody who wasn’t a member of ACM would go to the website, read one article, then they click on the next one, and it would say, ‘No, you can’t do this because it’s not open access.’”

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Association Brain Food: 8.11.23

Reid All About it

A few of them might surprise you, but they’re essential for technology project success. Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. Change management. More info/register.

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Why Your Metrics May Need a Second Look

Associations Now

I’m thinking about this in light of an article I wrote on meetings metrics for Associations Now ’s latest batch of Deep Dive articles. Since the pandemic, associations have lowered prices and made it easier for attendees to cancel without serious penalties, making it easier for people to opt out later.

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Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Technology has paved the way for innovative methods of generating non-dues revenue while providing significant value to your members. eCommerce functionality through an AMS/CRM integration. Coupons and discount codes.

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Association Brain Food Weekly: 1.26.18

Reid All About it

One of the other best things I read is this article about the history of open internet protocols and Bitcoin. His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”. Make Your Marketing Technology Resolutions for 2018.

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