How to develop your association’s strategy for an engaging member experience
NOVEMBER 18, 2019
Your members expect highly personalized and engaging experiences with your association. Want to make sure your members stick around? Consider these tips for creating a member experience that rivals that of today’s leading for-profit companies. The Salesforce State of the Connected Customer report shows that more than 50 percent of consumers have stopped buying from a company altogether because a competitor beat them on customer experience.