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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. MCI released a benchmark survey report on AI adoption in associations. Sponsor perspectives.

Maryland 272
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Association Brain Food: 3.24.23

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WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Thank goodness, many associations are rethinking new member onboarding. Association staff retention.

Revenue 227
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Association Brain Food: 3.17.23

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The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems.

Revenue 205
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4 readings for association management

SCD Group

By Stan Phelps Via 9" Marketing Answer: Retention is Fast Becoming the New Acquisition/Satisfaction Drives Loyalty. Four Agri-Marketing Campaigns Any Marketer Can Learn From By Doug Austin via Marketing Profs.com When someone says the word "agriculture," what comes to mind? Innovative marketing campaigns?

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Association Brain Food Weekly: 7.18.16

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Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Discover other apps and tools that can make travel and meeting management more manageable. Hosts: Connect Association and Visit Lexington.

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Association Subculture: Lessons From #ASAE10

Association Subculture

Talking Heads, Part Deux - We got a lot more for a million dollars from Steve Austin. Shelly kept up the fast pace by diving head-long into her career in the world of association management. Creativity in Association Management - Are You the Roadblock? The Politics of Dancing (and What If Ideas in Associations).

St. Louis 100
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Association Brain Food Weekly: 12.4.20

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Association Planner Summit. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. Presenters: Molly Marsh, Director of Education and Engagement Design, AMR Management Services. More info/register (fee for MPI non-members).