Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue
JULY 18, 2019
Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Rethinking non-dues revenue: from products to partnerships. Garth takes issue with the “plethora of product lines” offered by most associations.