Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

Associations Need to Lead Change with Education Programs

WBT Systems

“ The Association Role in the New Education Paradigm ”, a recently published whitepaper, outlines the potential for Associations to lead a much needed change in the current education industry. The authors of this whitepaper make a compelling case for associations to step in and bridge the growing education-to-employment gap by offering alternative, affordable, industry specific education programs for professional development and credentialing.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology.

Make it Easy for Members to Love your Association LMS!

WBT Systems

Increasingly, associations are adopting Learning Management Systems (LMS) to help simplify the administration and delivery of education and certification programs to a membership that is more geographically dispersed, increasingly busy, and dealing with a changing economy which can make it more difficult to attend meetings and conferences in person. Ensuring members are engaged in learning is a key challenge for associations.

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10 Unconventional Ways to Get More Value from Your Association’s LMS

WBT Systems

If your association’s learning management system (LMS) is only used by staff in the education department, you’re not taking full advantage of its potential. An LMS can do so much more than help you manage online courses, certification and accreditation programs, digital badges, and webinars. As an added benefit, when members use your LMS for these purposes, they’re more likely to explore your other online learning programs. #1

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