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Why These Four “P’s” Add Up to Successful Event Marketing
Virtual
DECEMBER 2, 2015
It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. Particularly when you consider that this photo represents the state of the art in computing the year that Kottler wrote his seminal textbook “Marketing Management.”. That’s where impressions are made.
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