SCD Group

JUNE 22, 2015

Brands – whether companies, products or associations – are difficult to create, hard to nurture and easy to destroy. Recently, the St. Early in my career, I joined the management team of a sleepy, 40-year-old trade association as part of an effort to dramatically enhance the association’s brand and effectiveness.

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St. Louis Houston Washington Case Study 40

SCD Group

MAY 22, 2014

The other day I received the following email from an association management colleague: “In case you are not aware, you are quoted in a new book by Nina Teicholz called “The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet”. I laughed when I read the comment. That campaign was almost 30 years ago!

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St. Louis Examples Iowa Case Study 40

SCD Group

JUNE 20, 2012

Steve Rosenbaum recently posted the question” Will Associations Become Filters for Digital Overload? Managing Content to Create Value for Your Members was the focus of Tuesday’s meeting of the St. Louis Society of Association Executives (SLSAE). Assess and plan your communications strategy and goals.

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Content St. Louis Social Media Case Study 40