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Building and Protecting Your Association’s Brand Is Vital

SCD Group

Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. The experience offers a case study for other associations. Who at your associationmanages” its brand?

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Making Business Sense of Climate Change ? A Green Meeting Guide

GlowGlobally

Vanessa Cotton and I reprised for another session on Tuesday at MPI’s PEC NA in Houston on the topic of “making a business case for developing a sustainable strategy” for meetings and events from a planner and supplier perspective. Association Management. MegaTrends & Research (8). Membership (5).

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