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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Newsletters. shares 15 ways to improve your newsletter content and delivery. Learning business. Membership tiers.

Chicago 200
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. 79% of associations open with a welcome email, and 53% provide members with the opportunity to create a member profile. The solution? Year round.

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Association Brain Food: 3.17.23

Reid All About it

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Valuable information for associations!

Revenue 205
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Association Brain Food: 3.24.23

Reid All About it

They explain how to use AMS data for planning and marketing events. Association staff retention. In a tough hiring market, you need to hold on to the talent you have. Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. More info/register. More info/register. 1 CAE credit.

Revenue 227
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Association Brain Food Weekly: 3.19.21

Reid All About it

Two proven tips to increase your newsletter’s open and click rates. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. domains, domain name system, and digital certificates)—in enabling the day-to-day successful operation of their business. Quick hits. Mon 3/22 at 3 p.m. –

LMS 370
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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice?