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Association Brain Food: 4.12.24

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Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Learn about planning a vendor showcase and revenue-generating potential.

Revenue 210
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Association Brain Food: 10.20.23

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Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. MCI released a benchmark survey report on AI adoption in associations. More info/register. to 5 p.m. –

Maryland 272
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Association Brain Food: 3.17.23

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Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Attracting and Retaining the Next Generation of Members & Staff Hear how associations can support the next generation of members and staff. More info/register. 1 CMP credit.

Revenue 205
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Association Brain Food: 12.22.23

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They describe strategies for applying game mechanics to influence attendee behavior , including incentives and technology that help you achieve event goals. Steele, FASAE, CAE, ODCP, Chief of Staff and VP of Strategy & Governance for The School Nutrition Association *All events are online at Eastern Standard Time unless otherwise noted.

Analysis 291
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Association Brain Food Weekly: 6.18.21

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Membership committees. Is it difficult to find members to serve on your membership committee? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee. Ernie Smith, Associations Now ).

LMS 369
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Association Brain Food: 5.12.23

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The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Membership tiers. More info/register. to 2:45 p.m.

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Association Brain Food: 3.10.23

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Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Association podcasts. Developer, Data Visualizations, Association Analytics Thu 3/16 at 7 a.m. 1 CAE credit.

Committee 195