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If You Build It –and Communicate It– They Will Come

Virtual

In the film “Field of Dreams,” a voice in Iowa farmer Ray Kinsella’s cornfield convinces him to turn his acreage into a baseball diamond, and sure enough, once he’s done it, the ghosts of the 1919 Chicago White Sox do appear. The First Step in the Technology Adoption. View Article.

Iowa 124
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For Member Onboarding, Think Outside the Inbox

Associations Now

When a new member joins your association, the first thing you probably do is send an email to make that person feel welcome. Some associations recognize this and are testing alternative methods to reach new members. But don’t forget to consider other communication channels where your members might be active online, Nassiri says. “A

Iowa 89
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Association Brain Food Weekly: 6.18.21

Reid All About it

Jennifer Schap, Allison Whitley and Kari Messenger, Association Management Center ). How to conquer communication debt aka email/message overwhelm. Ernie Smith, Associations Now ). The Ultimate Board Approval Checklist: Gaining Board Approval for New Membership Management Software. Quick hits. More info/register.

LMS 369
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We Asked, You Answered: Mentors You Admire

Associations Now

Read on to find out what makes a great mentor in the association industry. Director, Meetings & Sales, American Moving & Storage Association. The leader that I admire is Mike Keaton, the current director of communications at the National League of Nursing. Racquel Codling. Christina Martin.

Iowa 79
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Made to Stick: Examples for Associations

SCD Group

The other day I received the following email from an association management colleague: “In case you are not aware, you are quoted in a new book by Nina Teicholz called “The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet”. All our materials and public relations branded us as: Clarke the Woman’s College.

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CEO of Small Association Responds to Staffing Small Nonprofits

SCD Group

(After having spent most of my career in trade associations managing orgs with staff sizes of 8-10.) Knopf is executive director of the Asphalt Pavement Association of Indiana. APAI ASAE association boards association executives association leadership SCD Group'

Iowa 40
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Social Media and Shiny Object Syndrome

Associations Now

“People are very eager to just jump into social media because it’s a shiny object, it’s a thing we should be doing,” said Sheryl Masterson, associate director of interactive fundraising and engagement at the American Diabetes Association, when I interviewed her for the March issue of Associations Now.