Association Management: Online vs. In-person Engagement

Blue Sky eLearn

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. The importance of association engagement.

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. Already use an AMS for your association? Facilitate event registration and management.

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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. 1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are.

What is Association Management?

Association Navigator

This summer I’m looking for opportunities to explain association management and share how we do it at Verto Solutions. One of my earlier blog posts included a basic overview of association management. The model is relatively new, and there are still many trade associations and non-profits that could benefit from the efficiency and flexibility of association management. Verto Solutions Association Management. Frequent communication.

Is Your Association Management Software Leveraging the “Three Ts”?

Association Adviser

Getting the most out of your AMS Trust, training and technology are three essential components that can improve the quality of life and relationship between your association staff, the association. Marketing & Communications Membership Technology AMS AMS system association management association management software

Resolve to Maximize Your Association Management Software This Year

Association Adviser

This disconnect can be especially true for smaller-staffed associations, as it can be a struggle to balance a desire for sustainable growth with real-world restrictions on staffing and budgets. For these associations, it’s important to creatively maximize the use of existing resources, and use them in ways that may not have previously been considered. For example, let’s say you want to know how engaged your affiliate members are with your association. Happy New Year!

Top 5 Association Management Takeaways from Xperience2014

YourMembership Blog

Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. We’ve put together a summary of the most notable association management ideas and recommendations that each speaker addressed during their presentations. Understanding, adapting, and knowing when to let go, in today’s increasingly competitive environment, are the keys to your associations’ success.

Best Association Management Software | Our Top Picks


The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! That way you’ll get a clearer sense of the particular balance of specificity, utility, and ease-of-use that will best suit your association’s needs. Overview of this Association Management Software.

Association Management Lessons from Harley Davidson

Association Subculture

Association Management Lessons from Harley Davidson. If I remember correctly, at one point their senior leadership mentioned that their major marketing goal was to take a mid-level manager from Hewlett-Packard and make them feel like a bad-ass on the weekend. Associations could learn a thing or two from Harley. Shelly kept up the fast pace by diving head-long into her career in the world of association management. association. (25).

Association Subculture: Diversity in Association Management - the.

Association Subculture

Diversity in Association Management - the Association Subculture Weighs In. Associations arent a particularly diverse workforce. I just interviewed 200 association executives in my most recent research project. I respect everyone involved in this particular little controversy and nobody in their right mind would think that any one of them has done anything intentional or isnt somehow vested in changing the composition of our associations. association. (25).

Beware of Dogfooding in Association Management

Association Subculture

One of the things we struggle with in associations is the development of new programs and services. I can''t tell you how many times I have seen programs developed in committees, with painstaking attention to detail and marketing, vigorous debates around pricing, long contracts drawn up establishing royalty relationships and then well timed wide launches at conferences or events with a full court communications press annnnnnnnnnd.crickets.

Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. Many successful cause-marketing programs start at the local level: Chili’s Create a Pepper to Fight Childhood Cancer (currently known as the Give Back.

Association Subculture: Lessons for Association Management from.

Association Subculture

Lessons for Association Management from South Park Creators. What could we do with this pattern if we put it into our association culture? What they describe is certainly what I associate with The Book of Mormon. I often think about how to manage/facilitate the "in between" in learning experiences, be it a conference or an individual workshop. It is such a simple but powerful device for building intention into what your association does.

Managing the Communications Plan for Your Association’s Virtual Event


By Heather Hughes, Marketing Communications Specialist. After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. This blog post is the first in a series that will discuss the various aspects of successfully managing a virtual event. . What Should be Included in Your Communications Plan? .

Association Subculture: Innovation in Association Management

Association Subculture

Innovation in Association Management. Why do you think your association is immune to those same forces? Your association - unassailable? Ive seen the wreckage left behind after an association flies into a mountain. Shelly began her career in change management at the age of 5 when she was enrolled at what was to be the first of the eleven schools she would attend prior to graduating from high school. The Waning Days of Leadership in Association Management.

Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. On average, associations communicate with members an estimated 31 times per month (via print, online, social media and video) vs. 30 times per month in 2016 and 26 times per month in 2015. Just two percent of people surveyed think their association is overstaffed.

Association Management - Building a Vision for Your Conference

Association Subculture

Association Management - Building a Vision for Your Conference. If you think about it, your conference may be the most important asset your association has both in terms of member connection, financial benefit and goodwill. The good news is, I evolved with the help of some of awesome peers and thinkers out here in our association community (Yeah, @jeffhurt , @velchain , @JoanEisenstodt , @jcufaude , @ginsut , @mbobrow , @steveswafford , @asegar - Im looking at you!)

Rescue Your Non-Dues Revenue with Your AMS

Association Adviser

The world may be changing, but your association can stay on the cutting edge of members' needs and expectations through smart use of your AMS. The post Rescue Your Non-Dues Revenue with Your AMS appeared first on Association Adviser.

The Waning Days of Leadership in Association Management

Association Subculture

The Waning Days of Leadership in Association Management. After investing most of my association career studying and practicing leadership skills both as an individual and as part of different organizations either as executive, staff or a volunteer, I am beginning to ponder whether "leadership" principles are universally applicable anymore. Think of a time when accusations regarding perceived leadership "vacuums" in your association were bandied about. association. (25).

Association Subculture: Association Management - Branding Efforts.

Association Subculture

Association Management - Branding Efforts Gone Wrong. Every marketing/communications/branding bone in my body is screaming about the fakey poser graphic design firm baloney, a beautiful screen-printed, meaningless slogan. If the first step your association takes in a re-branding initiative is to call a graphic design firm, you are making a huge mistake. This is a deep dive into who you are as an association. I can even help your association frame one.

Creativity in Association Management - Are You the Roadblock?

Association Subculture

Creativity in Association Management - Are You the Roadblock? We talk so much about creativity and innovation in the association sphere but we know so little about how to actually facilitate their achievement. take that project on in addition to your existing work" - Associations are famous for this. Sometimes Shelly, I wish you would stop looking into my association. Shelly blogs at Association Subculture because her cat is a bad listener. association.

Association Management - Simplicity + Volume Might Do the Trick

Association Subculture

Association Management - Simplicity + Volume Might Do the Trick. What if your association stopped creating so many services? What if, when someone asked what your association did, you could answer in less than ten minutes? Note, I didnt say increase the frequency of your communications. What could your association do if you could simplify what you do while simultaneously amplifying your volume? Very simple association business model. association.

Association Management - Truthiness and Lies, Lies, Lies

Association Subculture

Association Management - Truthiness and Lies, Lies, Lies. However, I dont think I am alone when I say advertising, marketing and branding has to change. Or maybe an admission in a conference registration brochure that says, "Our association focuses on community but we dont always get it right. Associations have an obligation to develop a culture of truth in their organizations. The complicated nature of truth makes any communication effort difficult.

8 Market Segmentation Mistakes You Might Be Making

HighRoad Solution

There’s a huge paradox at the heart of digital marketing. You have to communicate on a huge scale, potentially to millions of people. Association ManagementBut you have to create personalized messages and try to have one-to-one conversations with each lead. How can this be achieved?

10 Reasons to Use an AMC (Association Management Company) To Manage Your Association

SOS Association

As SOS-Association Management Solutions has worked with trade, professional and charitable nonprofit associations over the past 25 years, we have become convinced that an Association Management Company (AMC) is one of the most cost effective solutions for associations. Many stand-alone associations have high overhead and infrastructure costs which eat up a lot of revenue. 4) Membership Management. 7) Mundane Management.

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A Handwritten Note Calendar: The New Email Marketing Calendar?


You’ve heard of email marketing calendars. You may even have an email marketing calendar. It’s a great way to plan ahead and get really strategic about your member and prospect communications. association management Small Staff ChatterPlus, it’s a great way to ensure you’re not overdoing it. Or, just as dangerous, underdoing it.). But here’s an idea for you that may also add some value: a handwritten note calendar.

Association Management Gen Xer Meme - Right Here, Right Now

Association Subculture

Association Management Gen Xer Meme - Right Here, Right Now. I entered the association workforce and found myself surrounded for the most part with Boomers. I started identifying as "association professional" and my career took center stage as my sole form of public self-expression and to a large extent, private as well as the 60 hour workweeks sapped my energy and left me utterly drained. Labels: association , Gen X , gen y , generations , governance , management.

Seven Snowy Lessons in Association Management : Off Stage

Off Stage

7, 2012 - Seven Snowy Lessons in Association Management. But the association manager in me never is quiet. ” Lesson 3: Social Media means communication in real time. Technology makes it possible to provide prompt information services…so make sure you incorporate communication programs into your regular operations. Permanent Link View more entries tagged with: Association Management , Emergency Plan. Financial Management.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

I’m always amazed how many professional associations do great things and then forget to tell anyone about it. Good news is inspiring, and your audiences—stakeholders, association members, future members—will want to share in the moment. So if your association announcement is really worth sharing, be sure to tell your members more than once. Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment.

10 Reasons to Use an AMC (Association Management Company) To Manage Your Association

SOS Association

As SOS-Association Management Solutions has worked with trade, professional and charitable nonprofit associations over the past 25 years, we have become convinced that an Association Management Company (AMC) is one of the most cost effective solutions for associations. Many stand-alone associations have high overhead and infrastructure costs which eat up a lot of revenue. 4) Membership Management. 7) Mundane Management.

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The Problems with Association Email Marketing (And How to Overcome Them)


Email marketing. You’re trying to communicate with your members and key constituents, and you assume they want to hear from you (because they got involved in your organization in the first place), but…. Well, it could be due to a number of things, but here are two of the biggest problems association professionals run into when it comes to email marketing, and more importantly, solutions for each: association management member engagement membership management Association Views

Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing. I’d definitely prefer to have more money to execute a membership marketing plan,” said Christina McCoy, CAE, of AMPED Association Management.

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How to Write Emails Your Association Members will Open


Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members. Regardless of how great your content is, if your association emails aren’t getting opened, your message isn’t getting out there. Association Management Online Community Email Communication

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The Beauty of Istanbul | Old Clayburn Association Management

Old ClayBurn Association Management

Old Clayburn Association Management. Working with the world's top professional associations. ← Social Media Panel: The How & Why for Your Association. You can tell that the management and staff continue to celebrate the history of the hotel by keeping the shine on. This entry was posted in Travel and tagged association events , events , istanbul , Travel. ← Social Media Panel: The How & Why for Your Association. marketing.

From MMCC 2016: 5 Steps to Creating an Inbound Marketing Strategy


at ASAE’s Membership, Marketing & Communications Conference in Washington D.C. Our session was titled “5 Steps to Creating an Inbound Marketing Strategy,” and we chose that topic because we believe that association professionals are SO equipped to practice the inbound marketing methodology. association management association leadership member engagement member retention Small Staff Chatter

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5 Steps to Navigate the Data Tsunami

Association Adviser

How should associations manage (and conquer) the data tsunami their tech platforms create each day? The post 5 Steps to Navigate the Data Tsunami appeared first on Association Adviser. Features Marketing & Communications Technology data management data measurement marketing analytics marketing metrics web analyticsStart by considering the value of various metrics.

3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

Associations are increasingly expected to deliver the personalized experience that members (especially younger generations) are used to. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. The association can see what works and what doesn’t and modify for better results. Campaign #1: Onboarding New Association Members. Personalized member communication.

Attracting More Association Members: A Q&A

Blue Sky eLearn

An association’s success is dependent on how happy and fulfilled its members are. The more meaningful experiences and learning opportunities your association offers , the more likely you can get membership renewals and even attract new members. Though member retention is crucial to keeping your association on track , you shouldn’t stop your member acquisition efforts. What kind of opportunities do association members want?

6 Tips to Help Community Managers Write Effective Emails


It’s this fact that makes your email list one of your most sacred marketing and online community management assets. Association Management Social Business Online Community Management Email CommunicationI’m sure by now everyone is familiar with the study that says about 91% of us check our email every day.

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Is Your Association Providing a Quality Digital Experience?


By Brian Smith – Communications Specialist. M any of our daily interactions and communications are through screens , and i t’s not just television. Rob ’s in-depth session offered suggestions on how association management software (AMS) and content management system (CMS) integrations can improve your nonprofit’s online engagem e nt and brand awareness. . Loop 1 – Buy (Market and Sell) . appeared first on Protech Associates.