Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. 1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are.

Best Association Management Software | Our Top Picks

Fonteva

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. That way you’ll get a clearer sense of the particular balance of specificity, utility, and ease-of-use that will best suit your association’s needs. Overview of this Association Management Software. Powerful event management features. Plus, your members have the ability to form and manage their own groups!

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. This blog post is the first in a series that will discuss the various aspects of successfully managing a virtual event. . What Should be Included in Your Communications Plan? .

Association Subculture: Lessons for Association Management from.

Association Subculture

Lessons for Association Management from South Park Creators. What could we do with this pattern if we put it into our association culture? What if it wasnt vision "and then" membership "and then" programs" and then "newsletter" but was vision "therefore" ???? What they describe is certainly what I associate with The Book of Mormon. It is such a simple but powerful device for building intention into what your association does. association. (25).

Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. ” The Nonprofit Marketing Guide has conducted a survey of more than 1,200 organizations for its 2015 Nonprofit Communications Trends Report, and though all of the results aren’t in, a couple of early findings will interest those responsible for email and print newsletters. As The Muse ‘s Avery Augustine reminds us, this old adage applies to first-time managers.

Field Report (March 18, 2020)

Moery Company

Another update for you guys, I’m trying to give you real time information about what we’re seeing out in the association industry and in the field. As we’ve mentioned it’s very important to communicate with your industry, your members, your non-members, your sponsors, your vendors and suppliers. The right tone is going to be very important as you do this outbound communication. Transcript: Hi, friends, it’s what is it Wednesday the 18th?

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Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. Articles are short, and bigger issues are addressed in helpful ‘white papers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ). Financial Management.

Is Your Association Providing a Quality Digital Experience?

Protech

By Brian Smith – Communications Specialist. M any of our daily interactions and communications are through screens , and i t’s not just television. Rob ’s in-depth session offered suggestions on how association management software (AMS) and content management system (CMS) integrations can improve your nonprofit’s online engagem e nt and brand awareness. . The post Is Your Association Providing a Quality Digital Experience?

Pay attention to what matters most

Aaron Wolowiec

This probably won’t come as a surprise to many of you, but it seems associations and their members aren’t always on the same page. According to a recent report by Abila , what members want from associations vs. what associations think members want don’t always align. For example, millennials just starting their careers often turn to associations for job opportunities and career advice. I alluded to it earlier, but segmented communication is crucial to member retention.

Mobile Messaging Wildfire

Association Management

In our last survey of association management and operations practices, Virtual looked at vehicles associations are using for member communications, and we listed the following options: member emails, online discussion forums, blogs, printed and email newsletters, webinars and webcasts and all-member conference calls. Notably absent, however (our bad) was text messaging, though Virtual has used it in its own association communications mix.

Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

By Brian Smith, Communications Specialist . An association’s mission is to serve members, and right now, your members might be experiencing the need for new employment. . With that in mind, Dawn urged associations to think beyond job boards. . One suggestion is to implement an online career center where members can post their resumes, share job opportunities or gain career advice from your association. Managers? .

How to Create Sponsorship Value for Your Association’s Virtual Event

Protech

C heck out the first p ost about staff communications a nd the second about conference technology. . Trade and professional associations rely on their annual meetings and conference s as a primary source of non-dues revenue. By Liz Palm, Marketing Director .

Are podcasts returning as an association communications tool?

SCD Group

And, whether podcasting is still a viable communications vehicle. I wondered how many associations use podcasting as part of their content delivery tools. Have you thought about how your association might employ podcasts as part of your overall content (knowledge) strategy? Interview your board chair or president on key issues facing the industry or professional and what your association is doing about them. Provide excerpts in your newsletters or magazines.

AE on the Verge: 3 Reasons to use only text in your e-newsletter

AE on the Verge

Association management, meetings and mania. 3 Reasons to use only text in your e-newsletter. Im sometimes asked why our association e-newsletter isnt loaded with a template, graphics, colors, and pictures. Check out what a heavily formatted and imaged newsletter looks like on a very small screen. We encourage members to take sections of our newsletter to redistribute to their clients/customers/others or into social media. AE on the Verge.

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Trade Association CEO Support. The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. The Role of Association CEO. Whether your association budget is large with many staff or your budget is small with few or no full-time staff, the responsibilities of the CEO are common and many. Newsletter Distribution. Communications. (2).

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Trade Association CEO Support. The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. The Role of Association CEO. Whether your association budget is large with many staff or your budget is small with few or no full-time staff, the responsibilities of the CEO are common and many. The Newsletter. Newsletters are for news.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice? Your association maintains profiles of your members.

The Paperless Association

Association Management

Decades after some unnamed publicist coined the term “the paperless office,” paperless association operations are at hand. At least that’s the case for many technology industry associations. Starting with communications. Just about all non-verbal communication among members, with staff and to external stakeholders is via email, discussion forum or blog. As for newsletters and surveys, they are usually all electronic too.

Association Staff Stretched to the Limit? How to Get More for Your Association Without Breaking Your Team

Association Adviser

What can association professionals do to make the most of the resources they have without leading to staff burnout? Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Whatever the reason for feeling understaffed, there are steps you can take to address the gap and keep your association on the right track. One way to fill that gap is by working with an association management company.

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Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. As an association, where funds are prudently spent, it is important to invest in the right strategy that would allow you to grow. Association Management.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

I’m always amazed how many professional associations do great things and then forget to tell anyone about it. Good news is inspiring, and your audiences—stakeholders, association members, future members—will want to share in the moment. So if your association announcement is really worth sharing, be sure to tell your members more than once. Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment.

What is an AMS System? Your Association Questions, Answered

Fonteva

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. Going through the daily motions of administrative duties and repetitive tasks can take up unnecessary time for your association’s team. Though you probably know a bit about association management software systems, it’s always helpful to recap the basics so you move forward with a solid foundation.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Association member engagement strategies.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Your association’s management as a whole probably has slightly different resolutions for the new year. It’s essential that your association has a fresh start to stay on track with and eventually achieve your New Year’s resolutions. Embrace association management software.

Words Matter for Association Executives: 3 Tips to Make an Impact

SCD Group

Your words matter to your association and its success. You spend hours drafting, editing, rewriting, proofing and publishing them to communicate key association messages. So, spend the extra time to ensure they are not hidden when published in a newsletter, on a website or in a PowerPoint presentation. Use the above and do a quick “audit” of your website, power points, presentations and other places you’ve carefully used words to communicate.

Starring….Your Association Publications

Association Adviser

As the orchestra commences the drum roll, the announcer’s voice booms through the microphone: “And the winner is…” When he calls out the name of your association, the audience leaps to its feet, cheering wildly, throwing confetti and raising glasses of champagne as you take to the stage to receive the glittering trophy. Okay, perhaps this is not exactly how association communication awards presentations really go down. One is Association Media & Publishing’s EXCEL Awards.

Short, Sweet & Easy to Repeat: Gettysburg’s Lessons for Association Speeches

SCD Group

This tale of two speakers (Edward Everett and Abraham Lincoln) offer insight for association executives, marketers and communicators. All of us who work in associations can learn from the two speakers at Gettysburg. Whether in speeches, meetings, newsletters or blogs, association executives all have major communications responsibilities with our stakeholders. Today, associations can follow the short, sweet and easy to repeat strategy in multiple ways.

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A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. The Association World in China » Sep. A Guide to the Association Market in China. The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. What does it take to build membership and raise an association’s visibility in China? Management needs to see the value of the training. Association Management.

The Humble E-Mail: An Appreciation

Guilt by Association

I’ve read about people trying to survive only with other communication tools; good luck to them.). I ponder the e-mail this week because our organization just installed and launched a new e-mail marketing and newsletter platform, integrated with our association management system. E-mail has an important place in our communications strategy, but it is not the magic bullet. That’s the fun part of being in communications today. Behold the humble e-mail.

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The Internal Blog: A Management Tool : Off Stage

Off Stage

26, 2009 - The Internal Blog: A Management Tool. The use of blogs for promotion of the association to the public is a generally accepted tool. Of course, back then nobody talked about interaction to these messages: most newsletters didnt even have a Letters to the Editor section, and anyway, who wanted to wait a week or a month before seeing some response from a reader? Enter the age of social communication. Do you think we could use Twitter in our association?

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Membership Madness Revisited

Moving through the Association World

Recently, Talley’s Association Management Services Division made the trip to the Mid-Atlantic Society of Association Executives’ March Membership Madness half day education session. First, we dove into member retention; something every association faces. This does not have to come from a standard survey, but it can come from informal communications and direct calls to check in with new members. One is to personalize your communications as much as you can.

AE on the Verge: How many ways do you plan to say the same thing?

AE on the Verge

Association management, meetings and mania. I saw something interesting today and had immediate dilemma - which way to communicate it : 1. E-newsletter (email) 2. Post on association web site 3. Association Facebook page 4. Association blog Since my association doesnt have print communications (and rarely direct mail), didnt have to add those options to the list too. association management tips. AE on the Verge.

Playing to Your Strengths: Friday Fix

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. Never assume that just because it was in your most recent newsletter that everyone knows about it. Take your top three strengths and make them the focus of your communications and media for the next week (or month depending on your communication schedule). Membership Management. Associations. Solutions. Nonprofits + Foundations. Chambers + EDCs.

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

He has four years’ experience helping associations with member surveys and data. Recently, I was talking to an association about some of the challenges it faced and the subject of who its members were was brought up. I was surprised that this particular association didn’t know exactly who its members were. Associations tend to put members into categorical groups as broad as “regular members,” which can lead to a lack of understanding of its members.

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Personalize the Member Experience, Increase Retention

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. Membership Management. Associations.

Association Brain Food Weekly: 7.24.20

Reid All About it

The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Jeff Cobb of Tagoras/Leading Learning asks a provocative but reasonable question: Could associations replace colleges? Host: Association Success.

AE on the Verge: 5 Ways to Work through your AE Burn-Out

AE on the Verge

Association management, meetings and mania. After my first year of Association management, I came to the conclusion many others find as well in this profession: there is no end to the volume of work and no end to the volume of things there are to worry about. Here are 5 ways to work though Association Executive burn out. Change your approach: If you cant figure out how to manage your volume of projects, change your approach. association management tips.

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

On Facebook, reach out to existing groups and communities of like-minded people to promote your association. For example, your organizations can offer each other: Advertising space in emails or newsletters. Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. To learn more about these and other essential features that your team needs, check out this membership management guide from Fonteva.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

On Facebook, reach out to existing groups and communities of like-minded people to promote your association. For example, your organizations can offer each other: Advertising space in emails or newsletters. Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. To learn more about these and other essential features that your team needs, check out this membership management guide from Fonteva.

4 Ways to Ensure Association Membership Renewal in 2020

Blue Sky eLearn

Many people join associations to meet other professionals in their field and take advantage of valuable networking opportunities. For these people, the cost of the membership is greatly justified by the value that the association brings, whether it’s through continued learning courses or large conferences with important speakers. . By focusing on digital engagements and online opportunities, your association can still provide value to your members.