Association Management: Online vs. In-person Engagement

Blue Sky eLearn

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. The importance of association engagement.

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. Already use an AMS for your association? Facilitate event registration and management.

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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. 1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are.

Best Association Management Software | Our Top Picks

Fonteva

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. That way you’ll get a clearer sense of the particular balance of specificity, utility, and ease-of-use that will best suit your association’s needs. Overview of this Association Management Software. Powerful event management features. Plus, your members have the ability to form and manage their own groups!

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice? Your association maintains profiles of your members.

Questions to Ask When Hiring an Association Management Company

Association Adviser

Wendy Weiser, WJ Weiser and Associates. For small- and medium-sized associations, taking on new projects or initiatives often means taking on more work than your staff can reasonably handle. With the first two options, your association saves money, but your staff and/or volunteers run the risk of burnout. The third option eases everyone’s burden, but costs money that your association may or may not have in the budget. What is your management style?

Association Subculture: Diversity in Association Management - the.

Association Subculture

Diversity in Association Management - the Association Subculture Weighs In. Associations arent a particularly diverse workforce. I just interviewed 200 association executives in my most recent research project. I respect everyone involved in this particular little controversy and nobody in their right mind would think that any one of them has done anything intentional or isnt somehow vested in changing the composition of our associations. association. (25).

Association Subculture: Lessons for Association Management from.

Association Subculture

Lessons for Association Management from South Park Creators. What could we do with this pattern if we put it into our association culture? What they describe is certainly what I associate with The Book of Mormon. I often think about how to manage/facilitate the "in between" in learning experiences, be it a conference or an individual workshop. It is such a simple but powerful device for building intention into what your association does.

Beware of Dogfooding in Association Management

Association Subculture

One of the things we struggle with in associations is the development of new programs and services. I can''t tell you how many times I have seen programs developed in committees, with painstaking attention to detail and marketing, vigorous debates around pricing, long contracts drawn up establishing royalty relationships and then well timed wide launches at conferences or events with a full court communications press annnnnnnnnnd.crickets.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. On Facebook, reach out to existing groups and communities of like-minded people to promote your association.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. On Facebook, reach out to existing groups and communities of like-minded people to promote your association.

Association Subculture: Innovation in Association Management

Association Subculture

Innovation in Association Management. Why do you think your association is immune to those same forces? Your association - unassailable? Ive seen the wreckage left behind after an association flies into a mountain. Shelly began her career in change management at the age of 5 when she was enrolled at what was to be the first of the eleven schools she would attend prior to graduating from high school. The Waning Days of Leadership in Association Management.

Association Management - Building a Vision for Your Conference

Association Subculture

Association Management - Building a Vision for Your Conference. If you think about it, your conference may be the most important asset your association has both in terms of member connection, financial benefit and goodwill. The good news is, I evolved with the help of some of awesome peers and thinkers out here in our association community (Yeah, @jeffhurt , @velchain , @JoanEisenstodt , @jcufaude , @ginsut , @mbobrow , @steveswafford , @asegar - Im looking at you!)

Effective communication: 5 simple tips for preventing conflict in your community

Ungrated

Communication is an integral part of every successful community association’s operations. Effective communication is the cure to so many problems, it should come as no surprise that it’s also often the best way to prevent conflicts, disputes, and misunderstandings. In addition to an association’s effective communication strategy, communities should be encouraging their residents to connect with one another.  COMMUNITY ASSOCIATION CIVILITY PLEDGE.

The Waning Days of Leadership in Association Management

Association Subculture

The Waning Days of Leadership in Association Management. After investing most of my association career studying and practicing leadership skills both as an individual and as part of different organizations either as executive, staff or a volunteer, I am beginning to ponder whether "leadership" principles are universally applicable anymore. Think of a time when accusations regarding perceived leadership "vacuums" in your association were bandied about. association. (25).

10 Reasons to Use an AMC (Association Management Company) To Manage Your Association

SOS Association

As SOS-Association Management Solutions has worked with trade, professional and charitable nonprofit associations over the past 25 years, we have become convinced that an Association Management Company (AMC) is one of the most cost effective solutions for associations. Many stand-alone associations have high overhead and infrastructure costs which eat up a lot of revenue. 4) Membership Management. 7) Mundane Management.

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Association Subculture: Association Management - Branding Efforts.

Association Subculture

Association Management - Branding Efforts Gone Wrong. Every marketing/communications/branding bone in my body is screaming about the fakey poser graphic design firm baloney, a beautiful screen-printed, meaningless slogan. If the first step your association takes in a re-branding initiative is to call a graphic design firm, you are making a huge mistake. This is a deep dive into who you are as an association. I can even help your association frame one.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Association member engagement strategies.

Creativity in Association Management - Are You the Roadblock?

Association Subculture

Creativity in Association Management - Are You the Roadblock? We talk so much about creativity and innovation in the association sphere but we know so little about how to actually facilitate their achievement. take that project on in addition to your existing work" - Associations are famous for this. Sometimes Shelly, I wish you would stop looking into my association. Shelly blogs at Association Subculture because her cat is a bad listener. association.

Revenue Numbers Aren't Strategy

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. Numbers aren’t Strategy. April 17th, 2012 | Posted in Membership Management. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones.

Association Management - Simplicity + Volume Might Do the Trick

Association Subculture

Association Management - Simplicity + Volume Might Do the Trick. What if your association stopped creating so many services? What if, when someone asked what your association did, you could answer in less than ten minutes? Note, I didnt say increase the frequency of your communications. What could your association do if you could simplify what you do while simultaneously amplifying your volume? Very simple association business model. association.

Association Management - Truthiness and Lies, Lies, Lies

Association Subculture

Association Management - Truthiness and Lies, Lies, Lies. Or maybe an admission in a conference registration brochure that says, "Our association focuses on community but we dont always get it right. Associations have an obligation to develop a culture of truth in their organizations. The complicated nature of truth makes any communication effort difficult. Labels: association , marketing , transparency. association. (25). communications. (4).

Creating a Video Strategy? Answer These 4 Questions First

MembersClicks

As an industry that is—often unfairly—characterized as slow to adopt technology and innovation, associations might actually be one of the biggest beneficiaries of communicating through video. An association has a captive audience; events to promote; testimonials to collect and publish; and countless other advantages in favor of putting messages into the world via moving picture. Think it may be time to adopt a video strategy?

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Why Employee Engagement Should Be Part of Your HR Strategy

Association Management

Associations often feel particularly challenged in this respect—feeling that constraints on salary or “perks” compared with non-profits relegate them to be less selective on hiring. And whether you’re hiring for a small non-profit association or a giant publicly traded company, any organization can do it right. Association Management ManagementWe’ve all had them.

10 Reasons to Use an AMC (Association Management Company) To Manage Your Association

SOS Association

As SOS-Association Management Solutions has worked with trade, professional and charitable nonprofit associations over the past 25 years, we have become convinced that an Association Management Company (AMC) is one of the most cost effective solutions for associations. Many stand-alone associations have high overhead and infrastructure costs which eat up a lot of revenue. 4) Membership Management. 7) Mundane Management.

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Association Management Gen Xer Meme - Right Here, Right Now

Association Subculture

Association Management Gen Xer Meme - Right Here, Right Now. I entered the association workforce and found myself surrounded for the most part with Boomers. I started identifying as "association professional" and my career took center stage as my sole form of public self-expression and to a large extent, private as well as the 60 hour workweeks sapped my energy and left me utterly drained. Labels: association , Gen X , gen y , generations , governance , management.

Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. Here are the basics of Kids Skate Free: Societal Issue: childhood obesity Industry Issue: number of roller skating participants declining Strategy: provide kids coupons for free roller skating.

Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

.orgCommunity

Strategy Meltdown —The screen play. The corner office of the Association for Ad Hoc Planning – Afternoon. The membership manager looks like a deer in the headlights. Membership Manager. Membership Manager shifts in her chair. Membership Manager. Missed the major disruption on your association’s horizon. The bottom line was, your association didn’t get where you needed to go. They communicate the member perspective,” Sharon advises.

Developing Online Learning Strategies in a Virtual World

Protech

By Brian Smith, Communications Specialist . Wel l beyond post-secondary education , many in the association space maintain a student’s curiosity. Map the Online Learning Content Strategy . Step 1: Develop a C ontent Strategy .

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A Practical Content Strategy for Small-Staff Associations

MembersClicks

You probably understand the importance of content creation - it’s value for your members, a way to engage your members, a way to position your association as a thought leader within the industry, etc. Good news though - At ASAE’s Marketing, Membership & Communications Conference a few weeks ago, there was one topic that seemed to pop up over and over and over again, and that was content curation.

From MMCC 2016: 5 Steps to Creating an Inbound Marketing Strategy

MembersClicks

at ASAE’s Membership, Marketing & Communications Conference in Washington D.C. Our session was titled “5 Steps to Creating an Inbound Marketing Strategy,” and we chose that topic because we believe that association professionals are SO equipped to practice the inbound marketing methodology. association management association leadership member engagement member retention Small Staff ChatterLast week, we had the opportunity to attend (and present!)

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Attracting More Association Members: A Q&A

Blue Sky eLearn

An association’s success is dependent on how happy and fulfilled its members are. The more meaningful experiences and learning opportunities your association offers , the more likely you can get membership renewals and even attract new members. Though member retention is crucial to keeping your association on track , you shouldn’t stop your member acquisition efforts. Before formulating your member acquisition strategies, it’s always a good idea to do some research.

Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

.orgCommunity

Strategy Meltdown —The screen play. the corner office of the Association for Ad Hoc Planning – Afternoon. The membership manager looks like a deer in the headlights. Membership Manager. Membership Manager shifts in her chair. Membership Manager. Missed the major disruption on your association’s horizon. The bottom line was, your association didn’t get where you needed to go. They communicate the member perspective,” Sharon advises.

Public Relations Society Eyes New Strategy Framework

Associations Now

Following an in-depth review of association management best practices and an analysis of outside research and data that is relevant to PRSA’s initiatives, the association announced a new three-year strategy at its International Conference last month. The association will also work on boosting its training programs in new areas, such as finance and technology, as well as expanding current technology.

Recalibrate Your Association Membership Renewals

Wild Apricot

Here is some food for thought on what Association members might be looking for this year and tips on renewal timing, frequency and communication strategies.( association management software association management software system memberbership software nonprofit non-profit Non-profit Communications nptech Wild ApricotWith the New Year comes a new renewal cycle.

Pay attention to what matters most

Aaron Wolowiec

This probably won’t come as a surprise to many of you, but it seems associations and their members aren’t always on the same page. According to a recent report by Abila , what members want from associations vs. what associations think members want don’t always align. For example, millennials just starting their careers often turn to associations for job opportunities and career advice. I alluded to it earlier, but segmented communication is crucial to member retention.

First-Year Renewal Issues? Tweak Your Onboarding Strategy.

Associations Now

A new GrowthZone survey indicates that many associations struggle to retain first-year members. Last week, the association management software firm GrowthZone released its 2020 Association Annual Survey Results , and it has good and bad news. Forty-five percent of association professionals surveyed said their new-member rate increased, only one percentage point less than the previous year. Tweak Your Onboarding Strategy.

Association Subculture: Trampoline Strategy

Association Subculture

Trampoline Strategy. Labels: innovation , strategy. Shelly began her career in change management at the age of 5 when she was enrolled at what was to be the first of the eleven schools she would attend prior to graduating from high school. Shelly kept up the fast pace by diving head-long into her career in the world of association management. She is determined to see associations continue to serve as a bulwark of adult education in the United States.

Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

By Brian Smith, Communications Specialist . An association’s mission is to serve members, and right now, your members might be experiencing the need for new employment. . With that in mind, Dawn urged associations to think beyond job boards. . One suggestion is to implement an online career center where members can post their resumes, share job opportunities or gain career advice from your association. Managers? .

You’re Never Too Young to Conquer New Challenges

Association Adviser

Christina McCoy, AMPED Association Management. Do you remember how you started working in associations? This month’s Corner Office professional, Christina McCoy, CAE , landed her first association job literally hours after taking her last college exam. She currently works for AMPED Association Management in Madison, Wisc., Association Adviser: How did you get into association work? So, falling into associations was exciting after all.