Association Adviser
MARCH 14, 2018
Christina McCoy, AMPED Association Management. Do you remember how you started working in associations? This month’s Corner Office professional, Christina McCoy, CAE , landed her first association job literally hours after taking her last college exam. She currently works for AMPED Association Management in Madison, Wisc.,
The Hourglass Blog
SEPTEMBER 19, 2011
Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Millennials are the new kids on the block when it comes to the workplace.
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Virtual
APRIL 30, 2015
For most, it’s definitely not their first “rodeo.”. In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. Traditional “clubs” don’t appeal to them (be they “Unions” or “Lions”).
Reid All About it
JANUARY 19, 2024
I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. More info/register. 1 CAE credit.
Reid All About it
SEPTEMBER 15, 2017
Dave Coriale at DelCor Technology Solutions isn’t one to use that kind of language in public but he did share 12 steps association CEOs can take to avoid becoming the next Equifax —and avoid getting the axe. too—I think it will help shape the future of associations. Keep an eye on rasa.io Location: Alexandria VA. More info/register.
Association Adviser
FEBRUARY 7, 2018
Associations don’t always have all the answers (we know, you’re shocked). We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Attracting Millennial/Young Professional Supporters.
Reid All About it
SEPTEMBER 27, 2019
The basics of programmatic advertising for associations (Laura Taylor, Naylor’s Association Adviser ). Gen Z-ers and millennials have been called lazy and entitled. You could definitely cut back on the cheese—that was a big pile of cheddar, gouda and fontina. Kathryn Heath and Brenda F. Wensil, Harvard Business Review ).
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